11 billion views! TikTok becomes the "traffic code" of Amazon's beauty category

Have you ever been inspired to buy something because of watching Douyin?

Tik Tok short videos have the characteristics of being short and sharp. Creators can highlight the characteristics of products in a short period of time, catch the user's attention, and thus stimulate users' passionate consumption.

Many domestic businesses and brands have seized on Douyin, this “emerging grass-planting machine,” and used internet celebrities, live streaming and other methods to direct traffic to their own businesses.

Overseas , TikTok is also a hot commodity. According to data, TikTok has been downloaded over 2 billion times worldwide, with over 800 million active users per month. The average user spends 52 minutes on TikTok per day, and 60% of users are born after 1990. These data indicate that TikTok must be a market with skyrocketing traffic. Whether you are a cross-border e-commerce company or a brand merchant, you can achieve cost-effective fan acquisition and exposure here!

For Generation Z shoppers, Amazon has an irreplaceable position in their hearts. According to a CPC survey, 72% of Generation Z female consumers use Amazon to search for products. As early as 2019, a survey of American teenagers found that Amazon had risen from 17th place in 2018 to 5th place, becoming one of the most popular beauty sales channels.

For example, I'm Meme, a well-known Korean cosmetics brand , has seized the "traffic password" of TikTok. In April 2020, I'm Meme began to use TikTok and had a detailed introduction on its account profile. Users can click on the link to jump directly to Amazon's official store.

At the same time, I'm Meme carries the tag #amazonfinds in the released video , which has been viewed nearly 11 billion times on TikTok! Carrying relevant popular tags can increase the exposure of the video when users search, thereby pushing the video to a larger traffic pool and gaining more attention.

After more than a year of operation, the brand account has accumulated nearly 150,000 followers and nearly 2.1 million likes. The official account certified by TikTok can not only increase its weight, but also greatly help in shaping the brand image.

In addition to beauty products, many other categories have also taken advantage of TikTok to increase product exposure and achieved good results.

For example, the yoga category became popular due to videos of TikTok influencers at the end of 2020. Since then, merchants have filmed and produced a series of innovative videos of different styles, such as plots and reviews. For a time, the sales of various types of leggings products have surged on domestic and foreign e-commerce platforms.

Just like I'm Meme and other beauty brands on Amazon, they have already benefited from the traffic brought by TikTok. As long as the user resources of the TikTok platform are well utilized and high-quality video content is added, exposure will definitely increase. It is expected that in the future, more Amazon merchants will join TikTok, a team with large traffic.

Amazon Platform

Beauty

TikTok