eBay attends the first China Cross-border E-commerce Fair, analyzes the hot export categories in 2021, and launches supply chain solutions

Yien.com learned that eBay made an appearance at the Cross-Border E-Commerce Expo to discuss with sellers the development path of cross-border e-commerce under the epidemic. It held a special summit to discuss issues such as entry, product selection, and market trends that sellers are concerned about, and introduced eBay's 2021 investment promotion process, brand globalization solutions , and platform policies . At the same time, based on eBay's big data , it deeply analyzed the market trends of popular categories for participating sellers and manufacturers , shared high-potential products, and helped sellers connect with cross-border e-commerce manufacturers. In addition, eBay and Orange Union launched a supply chain integration solution for the first time to help sellers solve the pain points they encounter in product procurement channels, financial pressure, logistics links, etc., so as to further expand the development of online business and accelerate the layout of the global market.

Caption: eBay appeared at the first China Cross-border E-commerce Fair

Caption: Fujian Governor Wang Ning visits the eBay booth at the Cross-Border Trade Fair

Caption: Zheng Changqing, General Manager of eBay International Cross-border Trade Division in China, gave a speech at the opening ceremony of the Cross-border Trade Fair

Lin Yizhang, Executive President of eBay International Cross-border Trade Division and CEO of Greater China, sent a congratulatory message to the Cross-border E-commerce Fair. He said : " The China Cross-border E-commerce Fair is committed to 'linking the entire cross-border basin and building a new e-commerce ecosystem'. I think this is a very meaningful thing. After years of development in China, cross-border e-commerce has become a leading industry in our country. I believe that the prospects for cross-border e-commerce exports are still very broad, and the development of the ecosystem will continue to expand. Over the years, eBay has also been committed to the construction and development of the cross-border e-commerce ecosystem. We welcome more sellers to eBay, and hope to cooperate with more partners in the ecosystem to jointly pursue cross-border exports."

Analyze eBay's hot-selling categories and share the latest overseas market trends

Under the influence of the epidemic, more consumers have shifted from offline to online, and the demand for overseas online shopping has surged, which has also led to a significant increase in China's cross-border e-commerce exports. According to preliminary customs statistics, China's cross-border e-commerce exports in 2020 were 1.12 trillion yuan, an increase of more than 40% . Cross- border e-commerce has become an innovative driving force for trade development under the new normal of China's economy . At the summit, eBay deeply analyzed the current export development status of various categories and the advantages of Chinese sellers, and focused on sharing the opportunities and challenges faced by several major categories such as home gardening, sporting goods, auto parts, and musical instruments:

Home gardening products are one of the biggest highlights of export growth under the "stay-at-home economy" during the pandemic. European and American consumers use their time at home to repair lawns and gardens, improve their home environment, and actively purchase outdoor leisure products to create a leisure and entertainment environment. The Chinese seller group, which accounts for nearly 80% of the world's production capacity, has ushered in a huge explosion of overseas online demand . Power tools, outdoor garden power equipment , lawn mowers , bathroom equipment and hardware have become the engine leading the rapid growth of cross-border exports of Chinese sellers .

Sports products also saw a surge in demand overseas, with sales of bicycles, home fitness kits, inflatable products and trampolines growing rapidly. China is a major bicycle producer, but data from the eBay platform shows that Chinese sellers account for a relatively low proportion of bicycle sales. It is recommended that Chinese sellers vigorously develop complete bicycles, tires and larger bicycle parts . In other categories of sporting goods, Chinese sellers can appropriately add special elements and expand the price range to seize market opportunities.

The auto parts category is one of the most competitive categories on the eBay platform . It has a huge consumer base and a full range of vehicle models, covering a total of 500,000 vehicle models. It also has convenient, fast, and accurate parts search and matching tools to help consumers search and purchase spare parts that are compatible with their vehicles. In 2020, the demand for auto parts from end buyers on major sites on the eBay platform has increased significantly , and the sales of many products of Chinese sellers have grown rapidly . In 2021, eBay's auto parts strategic category will select 6 major product categories and more than 20 subcategories to help sellers layout overseas markets .

Affected by the epidemic, the music industry also ushered in a major turning point in 2020 , and a large number of industry professionals turned to online music sharing platforms. At the same time, the supply of musical instruments and equipment is also adapting to this change, with an increase in online penetration and new products being transformed towards end-users. In 2021, the musical instrument category will continue to gain momentum as the industry's structural changes , and Chinese musical instrument brands that take into account both cost-effectiveness and research and development are developing rapidly. eBay selects high-potential categories represented by guitars and basses, and professional audio equipment to help Chinese sellers explore the global musical instrument blue ocean.

eBay and Orange Union jointly launched a supply chain integration solution to provide sellers with one-stop intelligent procurement and sales services

As cross-border e-commerce develops rapidly, sellers are also facing more and more challenges and pain points. For example, in terms of product procurement, governments in Europe and the United States are accelerating the establishment of customer experience guarantee systems and have put forward more stringent requirements for product compliance and certification. If there is a lack of professional guidance, sellers can easily infringe on product rights and violate compliance requirements in overseas markets. Secondly, the procurement costs of sellers through intermediary traders are high, and the threshold for direct procurement of compliant products from factories is high, which reduces the competitiveness of the terminal sales price of products. In terms of logistics, the continuation of the overseas epidemic has caused logistics to continue to become a problem, warehouse space is in short supply, prices remain high, and it is difficult to enter overseas warehouses and put them on shelves. In terms of funds, small sellers have difficulty in financing, high costs, and limited development.

In view of this, eBay and its partner Orange Union launched a supply chain solution , which highly integrates product procurement, brand authorization, logistics and financing resources, and provides sellers with a one-stop solution from the procurement of qualified and compliant products, low-cost capital accounts, to seamless connection of various logistics solutions, helping sellers to establish a good compliant procurement channel, so that sellers can save more time and cost in cross-border ecological services, focus more on product selection and sales, expand online business development on a larger scale , and calmly deal with all challenges of cross-border exports. At the same time, the eBay platform also provides support in terms of big data commodity demand analysis, traffic exposure, promotion, policy protection and subsidies, so as to effectively help sellers sell globally and increase profits.

Zhang Kang, General Manager of eBay International Cross-Border Trade Logistics, said : " The rapidly developing cross-border e-commerce industry has increasingly higher requirements for supply chain integration, and the 'eBay-Orange Union Supply Chain Integration Solution ' has emerged as the times require. We are very happy to work with Orange Union again to launch this solution that solves many common pain points for sellers and provides sellers with maximum business support . "

eBay-Orange Union Global Supply Chain Procurement Platform has launched the basic version, which brings together well-known domestic and foreign brands and integrates more than 1,500 products provided by certified manufacturers in categories including home furnishing, electronics, sports, health, auto parts, protection, entertainment, fashion, mother and baby for sellers to purchase. Sellers only need to log in to the website www.ocgsc.com and successfully register to purchase hot-selling products on the procurement platform and publish them on the eBay site. In addition, the supply chain integration solution will continue to release advanced versions in the future, seamlessly connecting with eBay's logistics management solutions SpeedPAK, SpeedFreight, eBay fulfillment, etc. Sellers can directly set logistics arrangements and grasp the shipment progress online without having to worry about logistics.

As more and more overseas consumers gradually get used to online shopping, the booming market demand has laid a solid foundation for the future of cross-border e-commerce exports. With the advantages of a global platform, strong industry integration capabilities, a mature industry ecosystem and abundant talent pool, eBay will continue to promote the improvement and upgrading of the cross-border e-commerce ecosystem , help Chinese sellers further expand and strengthen cross-border e-commerce exports , and create a seamless trading platform for Chinese sellers and foreign consumers.

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