Lazada's 9th Anniversary Sale is here, leading a new trend of "entertainment-based consumption"

In a blink of an eye, Lazada has been around for nine years. Since its launch, Lazada has developed rapidly in the Southeast Asian market, frequently launching various holiday promotions and offering a wide variety of products and discounts.

Lazada's 9th anniversary promotion is coming, with continuous activities

To celebrate its ninth anniversary, Lazada platform held a big promotion carnival. From coupons and discounts to live broadcasts and interactive games, "entertainment consumption" will become the highlight of this event.

Flash sales are an essential activity during every Lazada promotion. It is understood that more than 200 brands participated in this promotion carnival, including home appliances, beauty, sports, home furnishings and other categories. From 0:00 to 2:00 in the morning of March 27, consumers who participate in this event can enjoy discounts as low as 10% off.

Surprise Box is also one of the offers Lazada provides to consumers. The gift box is released every two hours, and consumers can buy value-for-money gift boxes from more than 150 brands at prices of 9, 29, 49, and 79 SGD.

This year, LazLive also gave consumers enough surprises. The platform provided consumers with a special live broadcast of Korean stars . The event lasted for seven weeks. Every night at 8 o'clock, Korean stars would appear in the live broadcast room, which was simply a large-scale fan meeting!

The popularity of the interactive game ( Guess It ) section is also not to be underestimated. Real-time interaction and giving out vouchers are extremely attractive to consumers.

"Entertainment-oriented consumption" leads the trend

It is not difficult to see that the "entertainment consumption" model has gradually become the mainstream.

During the Double 11 promotion last year , users spent 70 million minutes on LazGames , greatly improving user stickiness. The daily views of LazLive exceeded 11 million, and the transaction volume of live broadcasts soared 3.8 times.

This novel way of shopping is attracting more and more new users. They can shop while browsing without leaving home, which really brings convenience to users.

“ Lazada has achieved what it has today thanks to the support of our users, brands, sellers and partners . The platform will help sellers and brands grow and allow consumers to enjoy safe and convenient shopping. As we celebrate our ninth anniversary, we are delighted to see some of Southeast Asia’s biggest stars join us, ” said Li Chun, CEO of Lazada Group.

Lazada

Southeast Asia

Anniversary