New trend! AliExpress becomes the first cross-border e-commerce platform to open optician recruitment

Eyeglasses can now be exported to overseas markets through cross-border e-commerce! AliExpress, a cross-border e-commerce platform under Alibaba , recently announced that it will open up the eyeglasses category for investment, becoming the first cross-border e-commerce platform with an eyeglasses category .

As the frequency of electronic product use increases, the number of people with myopia and hyperopia increases sharply, and the demand for glasses overseas has covered people of all ages . According to Statista data, the global eyewear market revenue is expected to reach US$48.6 billion in 2024. China's annual export sales of glasses-related products are nearly RMB 200 billion , but they are mainly exported offline . On cross-border e-commerce platforms, glasses are still a blue ocean market that needs to be explored.

In the past two years, eyeglass fitting products have emerged as the first force on domestic e-commerce platforms. With high cost-effectiveness, logistics returns and other high-quality services, the originally mainstream offline eyeglass fitting business has become a popular e-commerce product.

AliExpress , one of the "Four Little Dragons Going Global", quickly saw the potential of this category. As the first cross-border e-commerce platform to open up the optician category for investment, AliExpress provides a series of rights and interests for optician merchants :

1. Front-end shopping guides for key countries and additional traffic promotion within the site

2. Exclusive channel display during the promotion period to promote hot products

3. Support for sea view rooms at industry conference venues and preferential funding subsidies

After the optician merchants settle in as self-operators , they can also set up rich category attributes through the store backend. Consumers can place orders by themselves according to their own circumstances without the need to track eye examination data in depth, making pre-sales and after-sales more convenient.

According to AliExpress' overseas insights, the frames currently favored by overseas consumers are mainly conventional general-purpose frames and fashionable frames. Conventional frames prefer TR frames, plate frames, and titanium frames; fashionable frames are mainly frameless, cat-eye, square frames, round frames, etc.

Picture: Types of glasses frames preferred by overseas consumers

If optician merchants want to quickly settle in, they can search for the group number: 111365003934 on DingTalk to join the group and establish a one-on-one connection with the waiter.

Before Double 11 in 2024, AliExpress clarified the POP+ full-hosting dual-regulation driving mechanism, and the status of POP merchants was greatly improved. This move also confirmed that the POP model is the unique competitiveness of the AliExpress platform. In the future, AliExpress will continue to enrich the POP model supply and category investment, so that more cross-border merchants in special categories can find new opportunities for cross-border business.

AliExpress

Optician recruitment