Etsy Advertising Dashboard Updates to Help Sellers Advertise!

Recently, the Etsy platform released an update to its " Etsy Advertising " tool, through which sellers can adjust their advertising strategies .

“We’ve made improvements to the Etsy Advertising dashboard based on seller feedback , and these changes give sellers more control over their advertising campaigns. Additionally, this feature should make it easier for sellers to decide which products to advertise , ” Etsy said in its announcement .

It is reported that with the new listing-level statistics, Etsy sellers can dig deeper into advertising data to understand the effectiveness of their advertising. In this dashboard, sellers can clearly see the click-through rate and return on advertising spend (ROAS) for each item they promote .

These detailed ad statistics can help sellers better understand which ads drive the most traffic to their listings, allowing sellers to optimize their advertising budgets to the greatest extent possible .

At the same time, Etsy has also redesigned the advertising dashboard page so that sellers can clearly see the statistics of each of their listing ads . The company has also added a " switch " function for sellers, through which sellers can easily start or stop running ads on their products based on the performance of their ads .

Image source: Etsy

On the Etsy forums , sellers ’ reaction to the update to the “ Etsy Ads ” tool was generally positive .

Seller A: It looks great and I can't wait to see how it turns out in my store.

Seller B: Before this, I was always hesitant about which listing to promote. It will be much easier to decide this now. Thanks to everyone who contributed!

In addition, many sellers have put forward their own suggestions for Etsy 's advertising function.

Seller A: I suggest that Etsy could consider introducing the option to select the country where your ads will be displayed .

Seller B: It would be great if it offered each seller a small free ad per month to get some new sellers to promote!

Seller C: Thank you! I would also like to see more data points each day so I can understand when my advertising budget is exhausted.

Etsy

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