What is Amazon Europe? Amazon Europe Review, Features

Amazon's European sales share has now surpassed that of the United States, and its scale continues to grow.

Market Overview

1. Experience the perfect FBA logistics service

Amazon has operation centers in 5 European countries, which can deliver your products to all parts of Europe and promote your business growth. A variety of European Amazon logistics services can distribute your inventory to the operation center closest to your customers, with low cost and fast delivery. At the same time, Amazon logistics can also provide customer service and product return and exchange services in local languages.

2. Build brand awareness

Amazon has a high profile and good reputation in Europe. The high traffic and massive customer base will help you expand your presence in Europe and bring higher exposure to your products.

3. Grow your business with innovative tools

Amazon provides a European joint account system for Europe. With just one selling account, you can create and manage multiple product catalogs for the UK, France, Germany, Italy, and Spain. At the same time, the establishment of international product information tools can help you create and synchronize product catalogs in multiple European regions and set pricing rules with one click.

4. Get diversified income

Take advantage of the holiday season and peak sales periods in Europe to enhance your business cash flow and protect your product sales from slower sales periods in other markets.

Data preparation

1. Information required for account registration

1. Email address;

2. Your company name, address, and contact information;

3. A telephone number at which you can be contacted during the registration period;

4. Name, contact information, address, ID number, and date of birth of the primary contact person;

5. Information on each company beneficiary (directly or indirectly owning 25% or more of the company's shares);

6. International credit cards (Visa, MasterCard, etc.).

If you are already selling on Amazon, you can also open a European site by linking your accounts and manage your North American, European, and Japanese accounts in a unified manner.

2. Preparation for Seller Qualification Review

Reminder: After completing registration, Amazon may ask you to provide the following documents before enabling sales permissions. It is recommended that you prepare them as early as possible.

1. ID card of the primary contact person;

2. Household register of primary contact person;

3. Any daily expense bill of the primary contact within the last 90 days, including water, electricity, gas, internet, television, telephone, mobile phone, etc. or credit card statement.

3. Other preparations

1. Overseas bank accounts (including Hong Kong) are used for receiving payments;

2. UPC/EAN code. If you don’t have UPC, you can purchase it on the UPC official website.

Account Settings

1. Introduction to the Seller Platform

Seller Central is your entry point for all things selling on Amazon.

2. Account Information

Credit card information: Confirm that the credit card information is entered correctly and is in a payment status in real time; remember the zip code of the credit card billing address, as it will be needed to verify your identity when logging in from a different location.

Bank Account Information: You must have a bank account specified in your seller account so that you can receive payments.

3. Account Security

User permissions: If you want to provide access permissions to others who will be involved in business management, you can adjust these accordingly.

Two-step verification: It can effectively prevent your seller account from being stolen.

4. Delivery settings

Confirm and set the shipping country, the areas that can be shipped to, and the shipping fee. Sellers can choose to calculate the shipping fee based on the number/weight of goods, and can set different shipping fees according to the price range of the order.

FAQ

Q: I signed up for the FBA Export program on Amazon.com. Don’t I already sell products in Europe?

A: The FBA Export program on Amazon.com allows customers from all over the world, including Europe, to purchase your products in the U.S. marketplace. However, European customers are more likely to shop in their local European Amazon marketplace because these marketplaces offer local language services and faster delivery.

There is also an FBA Export program for Europe, so when you sell products in Amazon’s European marketplace, Amazon will export your eligible products to buyers with postal addresses in 26 European countries.

Q: What is Value Added Tax (VAT) and what do I need to know?

A: VAT is a tax on consumer spending. VAT is imposed on business transactions, imports, and the movement of goods between European countries. If you store your products in a European country or sell to customers in a European country, you need to register for VAT in that country. While each Amazon seller is solely responsible for VAT compliance, Amazon provides you with resources and tools to register and file VAT returns in European countries. The time it takes to register for VAT can vary. To avoid delays, we recommend that you start the process as soon as possible after registering your European seller account.

Q: What European regulations do I need to consider?

A: 1. When importing goods into Europe, you need to comply with European customs regulations, as well as the laws and regulations applicable to imports in European countries/regions. 2. "European Regulatory Considerations Section".

Q: Do I need a European corporate entity or bank account?

A: No. You can continue to use your US business entity and bank account. Amazon Currency Converter for Sellers can help you convert GBP and EUR into your preferred local currency.

Q: Can I use my current US account to sell products in Europe?

A: No, you need to register a European account.

Q: Do I need different accounts to sell products in different European marketplaces?

A: No, you only need one European account. Your European Unified Account allows you to create and manage product offers across all five European marketplaces: Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.it, and Amazon.es. You choose your products and the marketplaces you sell on, and you only need one seller account to manage your European business. When you register to sell in any of Amazon's European marketplaces, your seller account automatically allows you to sell in all other Amazon European marketplaces. All your orders will be managed in one place, but Amazon's seller rules apply in all countries where you sell products. These are basic requirements to ensure that Amazon customers have the best shopping experience. In addition, you need to be aware of local and EU tax and regulatory requirements; it is your responsibility to ensure that you comply with the applicable regulations. When you sell products in any of Amazon's European marketplaces, we will charge country-specific Amazon fees for each product you sell.

Q: Can I transfer my Amazon.com product information to Amazon Europe?

A: Yes. The Build International Listings (BIL) tool helps you sell globally by adding listings and syncing pricing across multiple marketplaces. BIL enables you to quickly add large numbers of listings to other marketplaces. BIL then manages the pricing for you across marketplaces by automatically updating based on the rules you set. To transfer your Amazon.com listings across European marketplaces with BIL, you need to link your accounts. Linking your accounts is necessary to manage cross-regional business, so you can view business information from each marketplace in a region at the same time. Link your North American and European accounts. After linking your accounts, use Build International Listings to set the US marketplace as the "Source" marketplace. Next, set the European marketplace where you want to sell your products as the "Target" marketplace. Build International Listings does not create new product listings (ASINs). If the product listings already exist in the new marketplace, you can add the product through BIL. If the product listings do not exist, you cannot add the product. Build International Listings is also not used to manage inventory. To make a product available for purchase, you first need to make the inventory available to the marketplace.

Q: If I sell products in the European marketplace, do I need to ship the products to Europe?

A: Yes. Fulfillment by Amazon (FBA) cannot fulfill orders from European marketplaces where inventory is stored in US fulfillment centers.