With annual sales of tens of millions, it has become a dark horse in the category! Domestic giants are rushing to enter the market

As people's requirements for quality of life increase and technology advances, smart cleaning appliances are becoming more and more popular , and huge business opportunities are emerging for sweeping robots .

Sweeping robots are a big hit! Midea earns tens of millions of RMB in a year

It is understood that the demand for Midea sweeping robots on the AliExpress platform has soared since the beginning of the year. The store has received orders from many countries including Spain, France, and Russia, and has sold thousands of sweeping robots.

According to Xiu Yang , the person in charge of Midea's sweeping robot store on AliExpress , in less than a year, the sales of Midea's sweeping robots on the AliExpress platform have reached tens of millions of RMB.

Looking at the sweeping robot market, the more well-known domestic brands include Ecovacs , Roborock, Xiaomi, and Whale Cloud .

Among them, Ecovacs , Stone Technology and Xiaomi rank top three in market share in China.

According to statistics, from January to November 2022 , Ecovacs' market share was 40%, Stone Technology 's market share was 21.4% , Xiaomi's market share was 15.1%, followed by Whale Watch .

In terms of revenue, in the first three quarters of 2022 , Ecovacs' main operating income reached 10.125 billion yuan, a year-on-year increase of 22.81%; net profit attributable to the parent company was 1.122 billion yuan, a year-on-year decrease of 15.65%. Among them, the revenue in the third quarter was 3.302 billion yuan, a year-on-year increase of 14.44%; the net profit attributable to shareholders of the listed company reached 245 million yuan.

In the first three quarters of 2022, Stone Technology achieved operating income of 4.392 billion yuan, a year-on-year increase of 14.78%; achieved net profit attributable to shareholders of the parent company of 855 million yuan, a year-on-year decrease of 15.85%; and achieved net profit attributable to shareholders after deducting non-recurring items of 858 million yuan, a year-on-year decrease of 3.93% .

Xiaomi has many ecological chains. The demand for Mijia sweeping robots in overseas markets continues to grow, and the annual sales growth rate of sweeping robot products has exceeded 100% .

Yunjing Intelligent's revenue in 2019-2021 was RMB 20 million, RMB 800 million, and RMB 2 billion, respectively. Its sales in the first half of 2022 were RMB 350 million, a year- on-year decrease of 12.9% .

Yunjing Intelligence is famous for its high-tech . After gaining a foothold in China, it quickly entered the North American market. However, its current market size is significantly inferior to that of Ecovacs, Stone Technology and Xiaomi.

In addition to Ecovacs, Roborock, InnoRobot, and Xiaomi 's Mijia sweeping robot , other brands that are currently selling well overseas include iRobot and Anker's eufy .

iRobot was founded in 1990 as a professional research and development company for robotics products and technologies through technology transfer and investment from the world-renowned MIT Computer Science and Artificial Intelligence Laboratory. The company's main products are sweeping robots and smart home devices, and the company's global sales have exceeded 40 million units.

In its early days, the company experienced a transformation from laboratories to space products and then to the military field, and then developed a series of aviation and military robots. In 2002, iRobot launched its first sweeping robot, and then began to develop rapidly in the market, becoming the world's leading brand of sweeping robots .

According to statistics, iRobot's global market share has long been stable at around 50%. In North America, Japan, EMEA and other major global consumer markets for sweeping robots, its market share has reached 75%, 76% and 50% respectively, far ahead of other brands.

It is worth mentioning that the company’s Roomba® vacuum cleaner products have been featured products on Amazon Prime Day for eight consecutive years .

On August 5, 2022, Amazon officially announced that it would acquire iRobot at a price of $61 per share , with a total transaction price of approximately $1.7 billion. Industry insiders said that Amazon's move was to lay out the field of smart appliances in the long term , and at the same time hoped to obtain iRobot's talents and experience , while iRobot would also receive sufficient funds and technical resources provided by Amazon.

Anker's eufy brand was founded in 2016 and is now divided into four categories: cleaning, smart control, health and lighting. Its main products include sweeping robots , voice-controlled assistants , smart scales and smart light bulbs.

Among them, the sweeping robot is the star product of the eufy brand. In 2019, the eufy brand began to enter the European market and directly face consumers through the brand's official website. Subsequently, the eufy brand began to enter the US, Japan and other markets. In 2020, many Eufy brand sweeping robots ranked first in sales in the Japanese Amazon category, and ranked second and third in sales in the US Amazon category respectively . However, the market share of Eufy brand sweeping robots is still far lower than that of iRobot , Ecovacs and Roborock Technology .

The market is hot, and many well-known domestic brands are entering the market to compete!

In recent years, the market for sweeping robots has continued to be hot, and well-known home appliance brands such as Gree , Midea, and Haier have also begun to enter the market, and market competition has become increasingly fierce.

In February 2022, Gree launched its first sweeping robot, the Dust Catcher U1 series . It is understood that the biggest highlight of this sweeping robot is the use of a U-shield structure, which can better fit the right-angle wall and improve the cleaning effect .

Haier's sweeping robot has developed to the third generation, focusing on promoting the "strong suction" function.

In the second half of 2022, Haier launched the all-round sweeping and mopping robot H11 . It is understood that this product is equipped with 7 all-round automatic base stations. It is a full-process maintenance-free robot that integrates 17000Pa automatic dust collection, automatic mop washing, base station self-cleaning, 99.9% electrolyzed water sterilization, 55℃ mop drying, automatic water addition, and automatic sewage discharge , truly freeing your hands during use.

Midea's sweeping robot products have a relatively high cost-effectiveness. The i5 series priced below 1,000 yuan is very popular. The M6 ​​series priced below 1,500 yuan uses the latest navigation technology , which can plan cleaning routes more reasonably and is also very functional.

For new Chinese brands, if they want to gain a foothold in overseas markets, they must start from the following aspects.

First of all, we need to meet the needs of the target market and create differentiated products.

Secondly, product strength and technology investment are very important. Summarizing the successful overseas experience of Chinese brands of sweeping robots , we can find that the technical requirements of sweeping robots are very high, mainly involving autonomous navigation design positioning, path planning algorithms and sensor technology. This requires companies to continuously carry out product research and development and launch innovative products.

Third, cost performance is very important. Many products that are popular overseas often have very basic functions, and the key to success is cost performance.

Finally, sellers should pay attention to brand publicity and influence. Through the data of Amazon BSR top 100 , it can be found that the brand concentration of sweeping robots is as high as 90.6%, and the degree of brand monopoly is very high . Therefore, sellers must pay attention to brand publicity and brand influence.

In recent years, the global robot vacuum cleaner market has grown rapidly . It is estimated that by 2025, the global robot vacuum cleaner market will reach US$7.5 billion, and the penetration rate will reach 29% . In an era where technology wins, who will rewrite the market landscape? Let us wait and see.

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