Tik Tok has nearly 300,000 likes, and a common product has become a hit on Amazon

The social e-commerce market is becoming increasingly popular. Nowadays , social platforms such as Tik Tok, Instagram, and Facebook have made many products popular, becoming an important channel for sellers to select and promote products. In recent years, Tik Tok 's user base has continued to expand, becoming the world's third largest social network, and its importance has become increasingly prominent.

Tik T ok is very popular and its products have become hot items on Amazon!

In recent years, Tik T ok has had a growing influence on bringing goods, as evidenced by the popularity of related women's products this year. From the fairy catching jars that suddenly became popular to tie-dyed clothing, dinosaur bone rings, DIY products, and sticky notes, the products that were originally tepid have become hot-selling items after being shown in Tik T ok anchors' videos.

Recently, a seemingly ordinary hairpin has become a hot item on Amazon through Tik Tok . This hairpin is actually very common in our country, similar to the "shark clip". However, the difference between this hairpin and ordinary hairpins is that it is suitable for users who tie ponytails, so it also has a more vivid name "non-slip ponytail holder" and "banana clip".

Currently, there are many styles of this product on Amazon, some of which are the popular tie-dye style this year, and some are animal prints, etc. Its materials are mostly made of polycarbonate materials and safety metal springs. It can be used for washing, cooking, and even exercising.

In addition to being suitable for many occasions, it is also regarded as one of the best gifts for women by many consumers on holidays such as Valentine's Day and Christmas. The price of this product is not high, only around US$10, and it is divided into different combination sets according to the model.

Buyers also gave good feedback on this product. On Amazon, nearly 80% of similar products had five-star reviews . Some buyers said that it was very comfortable to wear, without any sense of restraint, and that it held the hair very firmly. They would buy it again... The number of likes was 286,000, and the number of comments was close to 4,000.

Of course, Tik T ok will bring more related products to the forefront in the future. The reason why Tik T ok can detonate traffic in a short period of time is not only because of the practicality of the products, but also because it meets the current consumers ' " dynamic " consumption needs . Compared with the previous text and pictures, Tik T ok 's video format is more attractive. Sometimes an unboxing video can bring in tens of thousands of traffic.

With the development of social platforms , Tik Tok has more and more users, and the platform has gradually become a channel for cross-border sellers to select popular products .

With more than 1 billion monthly active users , Tik T ok has become a benchmark for product selection

Why is Tik Tok so popular among foreigners ? In fact, this is similar to the reason why Douyin is so popular among Chinese people. Short videos have basically become a favorite social application for people living a fast-paced life .

Moreover , relevant data show that the app has over 1 billion monthly active users worldwide , spread across Europe, America, Southeast Asia and other countries, most of whom are young people who love to share, are fashionable and lively, like new things and keep up with trends .

In addition to sharing funny daily life on the platform , Tik Tok users also share more fashion outfits, trendy accessories, household items, popular cosmetics ... pet supplies, etc. People use short videos to show colorful life fragments, which are very popular among young users in today's fast-paced life .

Of course, to use the Tik Tok platform to select popular products, the most important thing is to clarify the target audience. Differences in countries, regions, gender and age are also important factors affecting product selection. It is understood that the four regions with the largest number of Tik Tok users are Southeast Asia, North America, Latin America and Europe.

Moreover, among Tik Tok users, more than half are young female users . However, the popular categories favored by women in different regions are also different. It is reported that female users in Southeast Asia prefer beauty and skin care products, followed by clothing accessories and outdoor products.

Users in Europe and the United States also favor beauty and personal care products. In addition, 3C products and small household appliances are also very popular products among European and American consumers.

Of course, personalized products have always been a popular category on Tik Tok. Not long ago, a dinosaur bone ring became popular on Tik Tok. The account has a total of 183 videos with an average playback volume of 1.4 million. The content is the process of making dinosaur bone rings. The product is exquisite, full of fashion and personality. Many people in the comment area expressed that they really want to own this product.

The light-hearted and cheerful tone of the videos and the joy of discovering new products have made TikTok a social platform that people enjoy. The Tik Tok model has also boosted its own development, and its performance in terms of revenue is even stronger.

Tik Tok will become the world's highest-grossing social app

From domestic Douyin to the international version of Tik Tok, in this era of traffic, short videos have become the main channel for contemporary young people to entertain themselves. Under this situation, "traffic monetization" has gradually become a trend. Looking at the domestic situation, various live streamers are thriving and have become a popular way to "make money". The situation is also the same abroad. In addition to the layout of FB and INS, Tik Tok is becoming more and more popular among young people in Europe and the United States, and has now become an important position that cross-border sellers cannot ignore.

Mobile applications have become an important platform for consumption. According to a recent report by Sensor Tower, global consumer spending on applications is expected to reach $133 billion by 2021, a year-on-year increase of 19.7% from last year's $111.1 billion and a 21% increase from 2019.

The report also pointed out that excluding games, Tik Tok will become the highest-grossing application in the world in 2021, followed by YouTube, Piccoma, Tinder and Disney+. Although Tik Tok ranks fourth in Google Play rankings, it will still maintain its leading position in App Store revenue.

It is reported that Tik Tok's revenue in the first 11 months of 2021 was US$2 billion, a 67% increase from US$1.2 billion in the same period last year. According to Sensor Tower forecasts, Tik Tok's revenue will reach US$2.3 billion by the end of this year, bringing its lifetime total to US$3.8 billion.

In terms of downloads, although it was a decrease from 980.7 million installations in 2020, Tik Tok remained the most downloaded app on the App Store with 745.9 million installations worldwide.

The success of Tik Tok has also attracted a lot of attention, and marketing through short videos has become increasingly popular. People not only share their lives on Tik Tok , but also look for shopping inspiration on it, which has led to the creation of many popular products. It is a successful case that cannot be ignored in the social e-commerce sector and has become a source of traffic for more and more sellers.

Sellers who are interested in trying short videos to sell goods can also learn from this. However, the final conversion rate has become the key link at present. Traffic does not necessarily mean that buyers will buy. Buyers also need to rely on quality to win, increase investment in R&D and innovation , and high-quality products and services plus multiple promotion channels will enable sellers to go further.

Social e-commerce is becoming increasingly popular. Sellers can not only attract traffic through e-commerce platforms, but also use it as a reference for product selection and understand current trends.

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