Is it difficult for e-commerce people to socialize? Sellers: Why not play a game to have fun?

Whether you are celebrating the holidays alone or with a large family, you still have to have a sense of ritual. Whether it is the leftovers from the New Year's Eve dinner that you haven't finished yet, or the various takeaways that have increased in price that the delivery guy has brought, eating well is always the first priority during the holidays . After eating and drinking, you just want to have fun .

With epidemic prevention measures in place, visiting relatives to pay New Year's greetings is also a ritual for Chinese people during the Chinese New Year. Parents, with tea and wine in hand, can chat from morning to night; children, with red envelopes in their pockets, and snacks and firecrackers in their hands, jump up and down; and young people have to drag themselves through the night to accept interrogation from aunts and uncles, including but not limited to:

"What kind of job do you do? How much is your salary? What are the benefits?"

"Do you have a boyfriend/girlfriend? Do you plan to get married? When will you have a baby?"

"How much savings do you have now? Is it enough to buy a house or a car?"

These questions have been upgraded from asking about grades when they were young to life planning. Regardless of whether the questions are motivated by genuine concern or simply want to "gossip", I believe that this generation of young people who generally have "social phobia" factors will be troubled by these questions.

How to explain the e-commerce industry to your relatives

For cross-border workers, explaining the e-commerce industry to relatives and friends seems to have become an annual program. After all, in the eyes of relatives and friends, the e-commerce industry is a new thing. It is not as "stable" as civil servants , teachers, and doctors, nor does it work from nine to five like ordinary white-collar workers . Not to mention some of the terminology in the industry. For relatives, not understanding it means being unserious, and they think the e-commerce industry is unreliable .

When I entered the industry, I was questioned by my parents and relatives one after another : What is cross-border e-commerce? Is it as stable and popular as a teacher? Is it a scam industry, etc. Over time, I stopped explaining it. If a relative asked me again, I would answer directly: I work in the Internet industry. If they asked me more, I would not give a specific answer, leaving behind the image of a person who hides his achievements and fame.

Many sellers are facing the same dilemma as me. One seller said that when he first entered the industry, when people asked him what he did, he always answered that he was an e-commerce worker. But because too many people asked, he changed his answer this year: "Grocery store employee, 5k a month." Fewer people asked, and his ears were quieter.

Many sellers gave the most ridiculous answers: they are engaged in international Internet trade and are currently in partnership with the world's richest man. There are also simple and humorous answers: they help Chinese people earn money from foreigners . And direct answers include: they sell clothes, toys, home furnishings, etc.

As a cross-border seller who often contacts the online world, after working and living online for a long time, it seems that I lack the ability to talk to people in real life, or I am too lazy to socialize. So when responding to relatives' questions, I will say as little as possible.

Socializing has become a major problem for young people today. Young people online and offline almost all have two faces : they are chatty online, with their hands on the keyboard ready to take off at any time , while in real life they are quiet and reserved, and may hesitate to ask for directions from passers-by.

This problem is more obvious among cross-border sellers, who deal with all kinds of people on the Internet every day, and avoid communicating with people except for work. So, what do cross-border e-commerce people do to kill time after work?

" Socializing is too difficult, it's better to have fun playing a game. " said Seller A.

Games may become a new social channel for e-commerce merchants

According to the " 2020 Game Industry Online Attention Analysis Report", the scale of the online game market has grown significantly in 2020, and online game products have shown a trend of high-quality products. The forecast results show that the scale of China's online game market will reach 318.9 billion yuan in 2020, an increase of 51.6 billion yuan from 2019, a year-on-year increase of 19.3%.

In terms of market structure, the client game and web game markets continued to shrink, and mobile games became the mainstream in the overall online game market.

(Photo source: Weihedian Big Data Research Institute)

Data shows that more and more young people are addicted to online games , because the various pressures in life can make people feel suffocated, and surfing the Internet will often make them irritated by "argumentative people" . Playing games has become a way of entertainment for most "social animals" after work.

In this regard, the editor also specially found several sellers. After chatting with them, he found that e-commerce people have different orientations even when playing games.

Seller A works for Amazon Japan. He said that communicating with Japanese buyers at work is tiring, so he doesn’t want to play Japanese-related games anymore. However, he is not proficient in MOBA games (multiplayer online tactical competitive games), so he likes to play casual and health-preserving games . He draws cards every day, does his daily routine, and looks at the exquisite and beautiful "children" in the game , which makes him feel good.

Seller B, on the other hand, likes MOBA games , such as League of Legends and Honor of Kings, and he also watches the games. He said: "Playing these games is actually very challenging, it requires positioning, prediction, and operation, etc. Sometimes I am happier to win a game than to get a big order. Watching the games of my favorite team is also a kind of enjoyment. I can learn the operations of professional players and feel that I can also carry in the canyon."

There are also many sellers who like to play stand-alone games , such as the popular "Synthesize Watermelon" game some time ago. The editor also saw many sellers showing their achievements on the homepage. Because such stand-alone games can kill time, and you will not feel that the operation is difficult or the game experience is boring.

In addition to sellers, the bosses actually have a love for games under their serious appearance. One day during my lunch break, I was watching a video of the LPL Spring Split, and my boss passed by me and said, "You play League of Legends too? Which zone? What position do you play?"

Although I was mocked by my boss for my poor cooking skills, I also got a glimpse of his daily life . When he took off his outer shell, he was just an ordinary person who loved playing games . In a previous chat, the boss said that when he was not working or felt stressed, he would open the game and start "killing randomly" to relax and have fun.

In an era of increasingly serious social problems and increasing pressure, games have become an outlet for workers to vent their emotions . In daily life when they are too lazy to communicate with others, playing a game can effectively relieve the pressure brought by work and life. In the game, you can also meet powerful masters or teammates who get along well with you, which makes up for the regret of socializing in real life.

Games are just one of the ways for modern people to escape from the pressure of work and life. Sports, travel, reading, watching TV series, and chasing stars can also help "social animals" relieve stress . Of course, games are the first choice because of their variety and wide range. Even after playing games, we still have to return to reality to face pressure, but those happy moments in the virtual world give us more fuel to continue to work hard.

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