The global market is as high as 60 billion US dollars. If you want to boost sales in summer, focus on this category!

The Spring Festival is coming soon, and the weather will start to get warmer after the Spring Festival. Correspondingly, the gardening products on eBay will also enter the hot selling season. For gardening products that are extremely dependent on seasonality, grasping the seasonality is equivalent to grasping the business opportunity. This means that every midsummer is the season for explosive sales of gardening products.

(Picture from eBay official account)

The 2020 epidemic has brought about earth-shaking changes in everyone's living habits. The offline market was forced to close, and e-commerce became the main growth driver for retailers. Long-term home life has also given people more leisure time. The outdoor gardening category has also become one of the categories that benefited the most during the epidemic. After all, who doesn't love flowers and plants?

The growth rate of outdoor gardening categories on eBay is also very impressive, becoming one of eBay's growth engines , and Garden and Patio has increased by nearly three times. Not only on the eBay platform, but also outside the site, the search popularity of the keyword "Garden" has skyrocketed.

Among them, eBay, as the No. 1 e-commerce platform in Australia, has more than 70 million visits per month. The Australian market has similar consumption habits to the United States and is more receptive to Chinese products. Although the market size and revenue are not as good as those in the United States, products above US$50 also account for a large proportion of total sales, and sales of medium and high-priced products account for about two-thirds of local sales. It is more friendly to new sellers and easier to break the ice.

However, because Australia is located in the southern hemisphere, which is the opposite season to the European and American markets that sellers are familiar with, its gardening home sales have been on an upward trend since August. The hot selling season for most gardening products, such as ovens and swimming pools, is in the third and fourth quarters.

For buyers in the European and American markets, outdoor power tools are what they need most. According to a consumer behavior survey conducted by eBay last year, due to rising housing prices, gardens in European and American countries have gradually become smaller, and using outdoor power tools to do it yourself has become the first choice for women, the elderly and teenagers.

(Picture from eBay official account)

Garden shears, wood cutters, leaf crushers, small flower tools, farm tools, carts, etc. are all hot-selling products among garden tools. In addition, since factories are busy with orders after the holidays, the delivery cycle will be extended accordingly.

At the same time, cleaning products, garden decorations and outdoor furniture such as swings, portable tables and chairs, barbecue supplies and swimming pools are all popular items, especially the swimming pool and sauna categories, which have emerged as the largest category of outdoor gardening in the US market, accounting for about 50% of the overall sales of swimming pools and saunas .

According to eBay's data last year, outdoor furniture and building materials have a global market of 60 billion US dollars , and Chinese sellers have a good foundation in terms of supply performance, price ratio, supply chain richness, and online operation capabilities.

If sellers formulate product selection and sales strategies based on the idea of ​​starting with the whole machine and using accessories as auxiliary, enter the market with high cost-effectiveness, and thus establish a Chinese brand, they will surely open up a huge money-making market in 2021.

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