Serial critical hits! Amazon people are struggling to find a new way out, but independent site sellers are laughing...

Amazon has a variety of problems, and independent websites have become the first choice for sellers

Recently, the cross-border circle has experienced a major earthquake. Various problems related to Amazon have occurred frequently. First, big sellers’ accounts ran into problems one after another, and their stores became unsalable. Then, a search bug appeared on Amazon , causing sellers’ sales to plummet, making a number of sellers exclaim that it is really difficult to do business on Amazon!

Some sellers asked why they did not choose to build an independent website at that time, so that they would not be led by Amazon. Now they want to transform to an independent website, but they don’t know if it is too late. In the recent interview with Chen Zhen, the vice president of new business development at Facebook, we can get a glimpse of it.

Although the current e-commerce market has become saturated, with big sellers eating meat and small sellers drinking soup, there is still a blue ocean market for sellers entering the market. Because cross-border e-commerce began to "go viral" in the post-epidemic era , it has gradually become more well-known and attracted capital attention. Every year, many new merchants emerge in this entrepreneurial hotbed.

Big sellers certainly have their own advantages in experience, supply chain, etc., but there are still many opportunities in the sub-sectors of this field. Some niche products may not be well known to the domestic population, but have a wide range of interested people and habits in Europe and the United States . In addition, changes in the world pattern and changes in platform policies are all opportunities for the rise of new sellers.

Facebook is more likely to make independent sites popular

Small brands are emerging one after another, and big sellers build their own independent websites. The initial goals of independent website sellers are mostly focused on promotion, that is, traffic generation. Naturally, people will choose social media such as Facebook to place advertisements. After all, Facebook's position in the industry is very strong.

In the interview, Chen Zhen also said that independent sites are more likely to be popularized by Facebook because, relatively speaking, Amazon stores require more in-site advertising and cannot be the first choice as the landing page for Facebook ads, while independent sites are different.

A seller who transformed from an Amazon store to an independent website said that by using the independent website + Facebook to attract traffic, his store 's sales increased fourfold in three months , and the ROI of the entire website reached as high as 20 during the omni-channel promotion period . This shows that attracting traffic is a key step for sellers to succeed.

Looking at the big sellers in the industry, although some of them are not doing very well on Amazon, they are doing very well on their independent websites . Among the big sellers we know, industry giants such as Tongtuo, Youkeshu, and Aoji are among the best in China's self-operated export retail electronics field in terms of both the number of stores and SKUs, opening up new outlets for sellers who want to develop in the field of independent websites.

How to create a hit product using Facebook: Get these tips

Facebook, which has a huge population distributed all over the world , has 2.7 billion active users every month. Among them, the most active user group is concentrated between the ages of 15 and 45. When sellers use Facebook for traffic, they also need to consider the degree of match between the product and the target users.

In addition, Facebook also has rich creativity and accurate global positioning system, which helps sellers accumulate customers in their own brands. It can be said to be a traffic pool for sellers . Behind the huge number of active users, there are huge business opportunities. It is crucial for sellers to keep their own piece of land in this huge traffic pool.

If sellers want to create hot products through Facebook, they must choose products that are more expressive, non-standardized, interesting, and stylish, as well as products that are relatively price-standardized . This will not only make the products stand out, but also enhance the brand value.

When using Facebook for promotion , sellers need to pay attention to understanding the characteristics of the crowd and creativity, and be familiar with the platform's relevant policies . They can choose to self-study through blueprint and agent learning content, or learn through online sharing activities regularly organized by Facebook.

On May 25, 2021, at the 2021 Fifth China (Guangzhou) Cross-border E-commerce Online Marketing Conference hosted by E-EN, Facebook's Vice General Manager of New Business Development - Chen Zhen will give a wonderful presentation on the theme of "Using Overseas Social Media Big Data to Accurately Layout Blue Ocean Categories".

Interested sellers can click "Read original text" in the lower left corner of the article to sign up for the conference, listen to the practical experience of Chen Zhen, Vice President of New Business Development of Facebook , and get the key points of using overseas social media big data to accurately layout blue ocean categories .

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