An independent site that is worth analyzing

I accidentally came across the TikTok account of an independent website seller from Singapore. The products and categories are not surprising, but this seller can use very simple tricks to make it look like a big brand.

This independent website is positioned in the home furnishing category. The store collects many popular products in the home furnishing category, most of which are products that domestic sellers who use the hot-selling model are very familiar with.

Website: https://styledegree.sg

This independent website is very worthy of everyone's study.

Let’s first look at how this seller tells a complete brand story based on categories and positioning.

This independent website seller chose a category that has been verified both domestically and overseas, with frequent hits, the home furnishing category. The brand is positioned as a company dedicated to creating a happy and well-organized home for homeowners, a simple and convenient lifestyle.

A single interesting and novel home furnishing product cannot form a sense of brand in the minds of consumers. However, this independent website collects all the interesting home furnishing products on the market. All product lines are related to home scenes, forming a very complete brand image.

IKEA, as a world-renowned home furnishing brand, is very good at telling stories. IKEA works hard to convey a greater vision, which goes beyond the home furnishing products themselves and tells a more emotional and grand brand story: "Discover consumers' new definition of home and a better life!"

Let’s take a look at the brand story written by the seller StyleDegree.

In the product selection stage, it is not difficult to discover these hot-selling products with new and unique properties in the home furnishing category. However, most sellers are just doing hot-selling products for the sake of doing hot-selling products. It is very rare to find a seller who can tell a complete brand story that can integrate these products based on the overall product line.

Let’s look at the seller’s deliberate strategy of using fewer SKUs to create an extremely cool brand image.

Most of the products of this independent website seller do not have color options, and most products only have two SKU options: white and gray. This is not reasonable. Most sellers know that consumers have diverse color preferences and provide as many color options as possible.

Very limited color selection can alleviate the pressure of inventory management to the greatest extent. More importantly, the StyleDegree brand can achieve the consistency of the overall color of the website. This low-key yet exquisite, simple yet beautiful minimalist style is more in line with the aesthetics of modern young people.

The product is still the same product, and the colors are only dull and inconspicuous low-saturation white and gray, but this just creates a light minimalist beauty.

When it comes to minimalist style, most consumers think of MUJI products that advocate minimalist design aesthetics. MUJI has gained a large number of "minimalist fans" with its simple and practical designs.

Only limited colors of products are retained, and then combined with the product scene pictures shot in a simple, well-organized, warm and comfortable home interior scene, with consistent style and bright colors. Doesn’t it have a bit of MUJI’s cool and literary feel!

The products are proven hot-selling products in China or overseas; in terms of traffic operation, the content marketing strategy of this brand is also very similar to the content creativity that has been proven by Douyin in China. This kind of novel and unique products have their own traffic attributes, and just showing the usage scenarios and processes of these products can attract many viewers to stay and watch.

StyleDegree product selection and traffic operation strategies are also very good at our Chinese sellers. So, can we tell a good brand story like this brand, create a simple and cool temperament, and harvest overseas consumers with aesthetic taste!