After five years of Amazon boutique operation, I switched to freight forwarding. Seller: Don’t advise me!

In the past two years, the industry has been intensified, cross-border companies have seen thinner profits, and the treatment of operations has been much worse than before. There are many operations people who are working on a basic salary. Some operations are considering changing careers, but are struggling to decide which career to switch to. Some operations have already made it and are enjoying a life of two days off a week.

After five years of Amazon boutique operation, I switched to freight forwarding

The cross-border industry has returned to a rational track. Sellers are no longer making a fortune like before. Profits have been squeezed, and the platform has been reduced to the lowest price. The wages of workers have naturally become a tearing hole for sellers to cut expenses. An operator complained, "I haven't received a commission for two years. I almost forgot that there is such a thing as a commission." There are many operators in the same situation. They can't get commissions, and they have to work hard on weekends. It is too difficult to get a high salary through commissions in the cross-border track today.

"When I joined the company, I had a base salary of 8,000 yuan without any responsibilities. But later the company changed its system, and the base salary included 30% of the performance , and the performance target was set very high, " an operator admitted. We were given a new store and there was no way to meet the performance target. Now I can only live on a monthly salary of 5,600 yuan. Since ancient times, routines have won people's hearts.

Xiao Li had the same experience. He joined a cross-border e-commerce company with a high salary during the peak season of 2020. At that time, every employee of the company had a commission of tens of thousands, and even the top sales received a commission of one million. But now, the old operations have left one after another, and the commissions in the first six months have disappeared. Xiao Li is only forced to clear out a bunch of unsatisfactory goods with a basic salary.

Xiao Liu, an operator, also faces the same trouble . "I have worked in a cross-border company in one category for three years, but the market capacity is there, and the profit of the European site is getting lower and lower every year. I want to change careers, but I don't know what I can do."

Some people are waiting to change careers with a basic salary, while others have already taken the lead. After five years of working as an Amazon boutique operator , Lin Tao switched to freight forwarding. He has changed many cross-border companies in the past year. Although he knows that frequent changes of companies will damage his resume, the reality of " not being able to see the future and not seeing the money " really makes it impossible for Lin Tao to continue in this industry.

Therefore, Lin Tao had the idea of ​​changing his career to become a freight forwarder, imagining that his master would lead him to a new career path, but the reality was that everyone was sitting quietly in the office. Many friends around him have been persuading Lin Tao not to be a freight forwarder, and there are endless complaints about freight forwarding. His peers even expressed sympathy for his decision to change his career to a freight forwarder, saying "Go to the building more often to lay a solid foundation for future delivery", "If you can't stand it for a week, you should come back to work for Amazon as soon as possible", but Lin Tao resolutely changed his career to become a freight forwarder.

In fact, the days of operation are not easy, and the situation of the freight forwarding industry is not much better. The freight forwarding industry is in a state of internal competition. Many people offer prices far below the market in order to receive goods. Companies that have gone bankrupt are emerging one after another. The previous telephone marketing and door-to-door sales have not developed many new customers. Some freight forwarders have begun to send Mid-Autumn Festival mooncakes in advance in order to maintain customers.

They waited and watched for a career change, or tried to find a career change in confusion. But now, many operators have successfully switched careers and are living a life with two days off a week.

The operation career change was successful, and these positions are also very attractive

"I graduated from an ordinary second-tier university with a major in international trade. I used to be an Amazon operator, but now I have changed my career," said Lina, an operator. When I just graduated, I entered the cross-border track to do operations. The company implemented a big and small week system. At that time, the monthly internship salary was only 4K. Later, after I became a regular employee, the comprehensive salary reached 10K+.

After two years in cross-border e-commerce, Lina witnessed the industry's rise and fall. She once received commissions of 10K+, but the company's constantly revised commission system made Lina rethink her future development direction. Operations is a job for young people. An HR once told me that "compared to operations professionals around 30 years old, many companies prefer to hire fresh graduates."

Many people who have worked in operations for a long time may choose to move up to senior management or work alone, but Lina did not think these two paths were suitable for her, so she jumped out of this vicious circle and quit her job. "Those who have worked in cross-border operations know that the pressure of operations comes from performance. Every day is like a roller coaster, and my heart is really tired," Lina said frankly. After considering multiple factors, I still chose to change my career.

Currently, Lina has switched to an implementation consultant position. She no longer works long and short weeks, but has two days off a week. Her salary before tax is 8K after becoming a regular employee. It is not high, but she is very busy. After switching jobs, Lina said that the new job is not as easy as she imagined, but she also deeply feels that "no matter what industry you do, you will have a sense of crisis. Only by constantly learning things and skills, and finally achieving financial freedom, can you really achieve it."

When many Amazon operators change their careers, their first thought is to find a stable job, take the civil service exam, or transfer to a similar job. However, it is best to choose a job that is truly suitable for you and stick to it. The editor has also sorted out several popular positions in Shenzhen that are discussed for operators to change their careers ↓

Product development. Mainly responsible for the development of new products and follow-up of their life cycle. You need to be patient to try various product selection directions, research data and make tables, etc., which will test the data analysis ability of the workers. The current salary is 7K-10K + commission.

Advertising optimizer. Many large e-commerce companies will divide advertising separately. Optimizers need to formulate corresponding promotion plans according to different sites, categories, product conditions and data icons, continuously optimize the delivery effect, improve advertising ROI, and increase sales revenue. The current salary is 9k~13k.

Data analyst . Search for hot-selling products on major e-commerce platforms, exhibition channels and social media, conduct research on them, and explore products that have potential for the site. It is necessary to track, collect, analyze, summarize and investigate and evaluate information on new products. It is required to be proficient in using various tools such as Excel , Python and SQL. The salary is between 8k and 10k .

Overseas social media. This type of work requires a good foundation in English and is suitable for those who like to be on the front line of social media. It is mainly responsible for the operation planning of some companies' overseas social media platforms or the development of celebrities. Currently, the salaries offered by companies on the market are mostly between 8K and 12K.

The industry is undergoing a major reshuffle, salaries are undergoing a major reform, and operations are wavering between change and continuity. Whether or not to change careers and which career to switch to requires a comprehensive consideration of many factors, including the overall environment.

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