Home furnishing products have great potential in overseas markets. eBay launches "Large and Heavy Goods Premium Plan" to help home furnishing products accelerate their overseas expansion

Today, eBay made its debut at the first China (Ningbo) Export Cross-border E-commerce Expo and China (Zhejiang) Home Furnishing Cross-border E-commerce Expo , and launched the eBay "Large and Heavy Goods Premium Plan", providing multi-level support solutions from logistics, product selection, traffic to operations for large and heavy goods to cross-border export, helping sellers to cope with the current cross-border export challenges and explore new business opportunities in the differentiated track of large and heavy goods cross-border export. At the Expo, eBay and the China (Ningbo) Cross-border Expo Organizing Committee held the " eBay Home Furnishing Seller Conference ", focusing on integrating high-quality home furnishing industry resources in Ningbo and Jiangsu and Zhejiang, and combined with eBay's "Large and Heavy Goods Premium Plan" to help large home furnishing categories accelerate their cross-border export and reach a new level.

  Figure: eBay booth at the "Big Home" Expo

Caption: Lin Wenkui, General Manager of Sales for eBay Greater China , speaking at the event

The home furnishing category includes outdoor gardening (outdoor furniture, swimming pools, barbecues), power tools, indoor furniture, kitchen appliances, bathroom fixtures and other categories. It is one of the most promising categories for cross-border e-commerce exports. Its production, research and development, and trends in the industry chain have attracted much attention from sellers. At the "eBay Home Furnishing Seller Conference", eBay introduced the platform's strategic direction for 2021, and its continued investment and development in advertising traffic, managed payments, and managed logistics; combined with industry and platform data, it detailed the hot-selling trends and post-epidemic business opportunities of home furnishing categories from overseas consumer habits, and shared the advantages of Zhejiang's industrial belts; combined with the characteristics of the "home furnishing" category, which is generally large and heavy goods, it introduced to sellers how eBay's "Large and Heavy Goods Premium Program" can provide differentiated support for home furnishing categories from product selection to logistics and operations.

"Home Furnishing" is popular in overseas markets, Zhejiang's industrial belt has great advantages and many opportunities

According to eBay data, during the epidemic, overseas demand for categories including home gardening (outdoor furniture, swimming pools, barbecues), kitchen appliances, DIY and gardening power tools, sanitary ware, and indoor furniture has significantly accelerated. The epidemic has prompted changes in consumer behavior. Because of the "stay-at-home" mode, the consumption that was once spent on vacations, dining out, and clothing purchases has been invested more in home office, home repairs, and home cooking, which has driven consumer demand for large home furnishing categories. At the same time, people's shopping methods have also shifted from offline to online, and online consumer demand is strong. The large home furnishing category has become one of the biggest highlights of export growth under the epidemic "stay-at-home economy". Large and heavy goods such as outdoor home gardening, power tools, office desks and chairs, and sanitary products have become the engine leading the high growth of cross-border exports of sellers in Greater China.

Caption: eBay shares the advantageous categories of Ningbo Industrial Belt

Zhejiang Province's cross-border retail exports have grown significantly. In 2020 , the province's cross-border online retail exports reached 102.3 billion yuan , with an average annual growth of 33.79 % since 2016. As the host city of the "Home Furnishing" Expo, Ningbo has a large number of large sellers with home furnishing as the main category. According to statistics, in 2020, the country's cross-border exports reached 1.12 trillion yuan, and Ningbo reached 150 billion yuan, accounting for 13% of the country; Ningbo sellers sold more than 1/4 of the country's large products such as furniture , with industrial belts such as Cixi small appliances, Ninghai office stationery, Xiangshan textiles, and Yuyao plumbing hardware products. In addition, Wenzhou, Shaoxing, and Jinhua in Zhejiang are also manufacturing industrial belts for large home furnishing categories such as hardware, sanitary ware, furniture, and kitchenware . They have accumulated rich experience in B2B exports and OEM manufacturing, forming a good atmosphere of industrial agglomeration led by leading enterprises . According to eBay statistics, home furnishing products from Zhejiang sellers are widely favored by the European and American markets: in the first quarter of 2021 , sales of home gardening products from sellers in Zhejiang Province ranked among the top export hot-selling categories, and the United States, the United Kingdom, Germany and Australia became the hot export destinations for Zhejiang sellers.

eBay's "Large and Heavy Goods Premium Program" provides differentiated support for large and heavy home furnishing products

Figure: eBay launches "Large and Heavy Goods Premium Plan"

In view of the fact that the home furnishing category contains a large number of large and heavy goods, eBay launched the "Large and Heavy Goods Premium Plan" for the overseas export of large and heavy goods at the " Home Furnishing Sellers Conference ", providing support plans in terms of product selection, logistics, traffic support, differentiated sales and commercial operations, to help sellers cope with the challenges faced in cross-border exports of large and heavy goods, and explore new export opportunities.

In order to reduce the actual operational difficulty for sellers, eBay has recently further simplified the service standards and evaluation methods for overseas warehouses for large and heavy goods . For products shipped from overseas warehouses with any side length equal to or greater than 100 cm/40 inches or weight equal to or greater than 10 kg/22 pounds (including packaging ), eBay overseas warehouse service standards will no longer evaluate the compliance listing rate, timely shipment rate, and timely delivery rate of large and heavy goods that eBay can identify , in order to encourage and support sellers to carry out related businesses.

Focusing on special product support, we have created a "Guidebook for Sellers of Large and Heavy Goods", providing exclusive guidance and suggestions for sellers of large and heavy goods, from supply chain creation, product line expansion suggestions to team building, logistics layout, etc.

For large and heavy goods, we provide sellers with platform data support and traffic support, and through promotional activities on the eBay site, let more European and American consumers see large and heavy high-quality products from China.

Provide sellers with refined operational guidance, including professional guidance such as after-sales processing suggestions, to help sellers expand the large and heavy goods market without worries.

"Home furnishings" is the category with the greatest potential for cross-border e-commerce exports, and it is also the category with the most supply chain advantages in Zhejiang cities, including Ningbo. eBay's "Large and Heavy Goods Premium Program" will further promote the upgrading and transformation of Zhejiang's home furnishing industry through product differentiation support, help advantageous categories to go overseas and expand global sales.

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