Anker's new project is approved! Supporting two major products

One step closer to your goal!

Anker Innovations’ new plan has been approved by the Shenzhen Stock Exchange, bringing it one step closer to its goal!

On February 6, Anker Innovations issued an announcement stating that it had received the "Approval on the Registration of Anker Innovations Technology Co., Ltd.'s Issuance of Convertible Corporate Bonds to Unspecified Objects" issued by the China Securities Regulatory Commission, agreeing to the company's registration application for the issuance of convertible corporate bonds to unspecified objects.

This means that the new project that Anker Innovations has invested heavily in has made substantial progress.

Anker Innovations plans to raise 1.1 billion yuan to support two major products

According to previous reports, Anker Innovations plans to issue convertible corporate bonds to unspecified objects, raising funds of no more than 1.105 billion yuan (including 1.105 billion yuan) to be used for portable and household energy storage product research and development and industrialization projects, new generation of smart hardware product research and development and industrialization projects, intelligent warehousing upgrade projects, full-link digital operation center projects, and supplementary working capital projects.

In terms of the research and development and industrialization projects of portable and household energy storage products, Anker plans to invest 201 million yuan of raised funds. Focusing on the fields of portable energy storage and household energy storage, through this project, it will carry out technology upgrades and research and development of new products, develop energy storage products that are safer, have better performance, and have richer application scenarios, further enrich the company's energy storage product matrix, meet the diversified needs of users, and achieve multi-scenario coverage of energy storage business.

In terms of the new generation of smart hardware product research and development and industrialization projects, Anker plans to invest 206 million yuan of raised funds. Based on its deep understanding of the smart hardware industry and its own R&D advantages, it will strengthen R&D construction for 3D printing equipment, smart projectors and smart security products. Through the implementation of this project, the company will increase its R&D investment in the field of smart hardware to achieve product technology upgrades and enrich its product categories.

In other words, Anker plans to raise up to 1.105 billion yuan, of which more than 400 million yuan will be used for product development. What is the magic of the two major product categories supported by Anker?

In recent years, the global consumer electronics industry has developed steadily, among which sub-sectors such as portable and household energy storage, 3D printing, smart projectors, and smart security products have developed faster than the overall industry.

Portable and household energy storage: There is a long-term contradiction between the shortage of power supply caused by aging power grids, frequent disasters, environmental protection requirements, etc. around the world, and the increasing demand for electricity due to consumers' pursuit of high-quality life, and there is still a lack of consumer-grade new energy solutions with good experience. According to data from the China Chemical and Physical Power Sources Industry Association, global shipments of portable energy storage devices have grown rapidly from 52,000 units in 2016 to 4.838 million units in 2021, and the market size has grown rapidly from 60 million yuan in 2016 to 11.13 billion yuan in 2021; it is expected that the global shipments and market size of portable energy storage will reach 31.1 million units and 88.23 billion yuan in 2026, respectively.

3D printing, smart projectors, smart security products: The global smart hardware market is growing steadily, and the market size is expected to reach US$950.3 billion by 2025. Taking 3D printing as an example, the global 3D printing market size is expected to reach US$23.41 billion in 2025, and is expected to grow to US$101.74 billion by 2032, with a compound annual growth rate of 23.4% .

Multiple products in parallel! Anker is building a product matrix

Anker estimates that after the research and development and industrialization projects of portable and household energy storage products enter the stable operation period, it is expected to achieve an annual operating income of 235,000.00 million yuan, an annual total profit of 25,903.43 million yuan, an internal rate of return (after tax) of 25.79% and a static investment payback period (including the construction period) of 6.15 years after tax. The expected benefits are good.

After the new generation of intelligent hardware product research and development and industrialization project enters the stable operation period, the project is expected to achieve an annual operating income of 418,289.93 million yuan, an annual total profit of 32,166.95 million yuan, an internal rate of return (after tax) of 21.11%, and a static investment payback period (including construction period) of 7.13 years after tax. The expected benefits are good.

It is understood that Anker has completed feasibility studies and project approval for some R&D directions for this fundraising and investment project, and is in the early stages of project development. The progress of some product development is as follows:

In terms of 3D printing: the technical verification and internal testing of the high-speed motion system have been completed; the basic functional design and verification of the high-precision printing sensor have been completed, and the technical verification of the core components has been preliminarily completed; the verification and product design of the color printhead have been completed.

In terms of smart projectors: the design verification of the optical and mechanical related high-end three-color laser module has been completed; the research and development project approval and feasibility demonstration of the intelligent perception related hardware technology and algorithm have been completed.

In terms of smart security: the verification of image-related functions such as 4K/2K/1080p and other resolutions, and video recording has been completed ; the RF transmission power and receiving sensitivity performance of long-distance image transmission are being verified; the design of maternal and infant product solutions, selection of key components, and prototype verification are underway.

At present, Anker has achieved good results in some subcategories of the above two major product categories.

In 2022, Anker continued to increase investment after returning to the energy storage track, achieving rapid growth for two consecutive years. Among them, the energy storage business achieved a total revenue of 2 billion in the first three quarters of 2024, an increase of more than 170% year-on-year. The market share in multiple segments such as outdoor power supply, home backup power, balcony photovoltaic storage, etc. has been in the forefront. It is understood that Anker's Anker SOLIX X1 home energy storage system and balcony photovoltaic Anker SOLIX Solarbank 2nd generation Pro and Plus and other products continue to attract market attention. The current revenue performance and product development prospects are both impressive, which is the main reason why Anker will continue to increase its investment in consumer-grade new energy in the future.

3D printing, smart projectors, and smart security products among smart hardware products are Anker's key focus. Anker's smart innovation categories include eufy smart home and AnkerMake 3D printing and other product series. In the first half of 2024, smart innovation products achieved revenue of 2.36 billion yuan, a year-on-year increase of 35.33%, accounting for 24.46% of total revenue.

In the same year of 2022, Anker officially launched the 3D printing brand AnkerMake. AnkerMake M5 won a crowdfunding amount of 8.88 million US dollars on the overseas crowdfunding platform Kickstarter, ranking first in the history of 3D printers on the platform.

Anker once said that it hopes to become a platform company like Texas Instruments and Procter & Gamble, operating a large number of small and medium-sized product categories.

"We think about our entrepreneurial direction from the perspective of discovering user needs, meeting user needs, and then leading user needs. We have indeed found that there are many unmet needs in the consumer electronics field, and many new needs are also emerging.

If we do a relatively small category opportunity well enough, we still have the opportunity to become a company like TI or Procter & Gamble."

With the registration of Anker Innovations convertible bonds approved and its listing on the Shenzhen Stock Exchange imminent, what kind of answer will this top student, hailed as a leader in the cross-border e-commerce industry, deliver?

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