DaoMi Marketing Cloud was founded in Shenzhen in 2019, providing one-stop marketing SaaS and precision marketing services for brands going overseas, serving industries such as B2B brand going overseas and B2C cross-border e-commerce.
About DAOMI Marketing Cloud 1. Implement Huawei's best practices in value marketing Huawei is a benchmark for Chinese companies going overseas, with overseas revenue accounting for more than 70%. It is an important engine supporting Huawei's overseas business and is one of Huawei's four major processes: MTL marketing to leads. 2. Everything is based on data Use IT technology and digital processes to establish a marketing automation system to make marketing and results more visual. 3. Serving Chinese brands going global DaoMi Marketing Cloud is committed to solving the difficulties and problems of enterprise marketing and customer acquisition. It introduces Huawei's practices, establishes a one-stop SaaS+ precision marketing service, and uses digital marketing methods to serve core overseas marketing activities such as advertising optimization, advertising delivery services, and marketing automation.
Application Scenario 1.Advertising effect monitoring and optimization Identify the source channels of leads and measure marketing effectiveness; connect advertising platforms such as Google and Facebook, intelligently calculate the ROI of the entire link from advertising to transaction, and use big data to continuously optimize advertising audiences. 2. Recruit overseas distributors DaoMi Marketing Cloud integrates data from multiple sources and defines the target dealer portrait based on industry characteristics. It uses big data to accurately locate potential dealer names, key person information and contact information, and social media accounts; and through customer proximity technology expansion, it helps companies reach and recruit the most accurate dealers through all channels. 3. Omnichannel customer acquisition DaoMi Marketing Cloud connects online and offline communication channels, optimizes advertising through integration of PC official website, mobile terminals, social media, offline activities, etc., and automates multi-channel marketing activities. 4. Refined cultivation of leads The world-class marketing canvas function of DaoMi Marketing Cloud helps enterprises execute multiple marketing processes, just like an automated production line, to achieve precise marketing for each individual and generate more and better business opportunities.
Product Features 1. Marketing data platform DaoMi helps B2B businesses in the transaction cycle gain insight into overseas customer needs and move towards smart marketing by integrating web browsing, offline exhibitions, third-party data, and social media omni-channel behavior tracks. 2. Obtain leads Obtaining leads has always been the top challenge for companies going overseas. DaoMi Marketing Cloud integrates its own global bidding data, third-party ABM target customer marketing data, a database of 800 million high-end business people, advertising audience data, etc. to help you obtain customer leads, whether they are overseas agents or end customers. 3. Marketing Automation 73% of leads currently have no purchase intention and need to be nurtured. Converting sales leads requires omni-channel marketing automation capabilities. Daomi Marketing Cloud's visual marketing canvas function intelligently arranges various marketing processes, realizes intelligent automation and precise nurturing, and increases sales by 50%.
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