Today, Amazon UK suddenly announced that it would lower replenishment limits and increase IPI scores. Inventory policies have always been changeable, and sellers have seen the recent sharp drop in inventory capacity and their hearts are broken again, because the inventory volume has really dropped dramatically, from tens of thousands to a few thousand, and even worse, to 0, which is really unbearable.
Amazon changes its mind faster than turning the pages of a book. It's always changing.
Inventory capacity dropped sharply! Seller : 20,000 last week , 2,000 this week
Some time ago, Amazon cancelled the ASIN shipping restrictions and instead limited the replenishment quantity of the entire account, which has caused great pain to sellers.
But you can never imagine how fast Amazon changes its attitude. Recently, many sellers have reported that the FBA inventory capacity has dropped sharply again.
What you need to know is that replenishment limits and inventory capacity are actually two different things . On the one hand, Amazon is constantly lowering replenishment limits, which is a very good thing for sellers . But on the other hand, inventory capacity is still limited for various reasons. The most obvious reflection of this is that the better the sales, the more inventory capacity will be given, and the worse the sales, the lower the inventory capacity will be.
Sellers have complained that inventory capacity has shrunk significantly. Amazon changes its attitude faster than turning the pages of a book day by day, which is exhausting.
A : I am really vomiting. I should have created it earlier. When I checked yesterday , there were only 0 left !!! ( The string of exclamation marks at the end is enough to show the despair in the seller's heart ) B : My salary was also cut by 16,000, and now I have less than 2,000 left. C : I could send out more than 20,000 last week , and 2,000 this week. D : I originally lowered the price to clear out some inventory, but now I have cut a lot of prices. F: The sales of the dozen or so stores I run dropped significantly last week, by nearly half. Fortunately, I have overseas warehouses.
Faced with Amazon's move of limiting the total amount of account replenishment and then limiting inventory capacity, sellers exclaimed : "Amazing!" and lamented that the speed of clearing goods cannot keep up with the speed of limiting shipments and reducing inventory capacity.
Not only that, many sellers have now forgotten to plan for sales in the second half of the year. However, after Amazon's actions, sellers all said that they could not launch new products at all and they didn't know what to do in the second half of the year.
Some sellers bluntly stated that Amazon's series of actions seemed to be a trick to trick sellers into lowering prices.
However, this wave of inventory capacity restrictions will be more friendly to new stores.
Some sellers reported that the new store had poor sales but the inventory capacity was not limited. "The new store has a capacity of more than 6,000. As soon as I saw the green sign, I quickly created all of them."
As we all know, freight forwarders and sellers are interdependent. Therefore, under the dual restrictions of total replenishment volume and inventory capacity, freight forwarders are also affected.
A freight forwarder said that my client’s inventory had dropped just before he was about to deliver the goods to me. How angry!
Another freight forwarder also said that their company's cargo volume was basically reduced by half.
According to freight forwarders, because the market volume is lower now, they often have to reduce prices or even make a loss in order to receive goods.
Under the double restrictions, are overseas warehouses still useful?
Sellers are suffering under Amazon’s latest replenishment restrictions, so many sellers are looking for ways to break through the shipping restrictions.
According to the editor's summary, there are currently the following solutions :
1. Follow the sales in multiple stores, and use 2 or more stores to do the work of one store. 2. Find a service provider to solve the problem. 3. Use overseas warehouses to transfer and replenish goods.
However, each of these solutions has its own advantages and disadvantages : selling in multiple stores will increase operating costs; finding a service provider may result in excess storage fees or the shipment being deleted; and using overseas warehouses for transit and replenishment will significantly increase logistics costs.
And now, with the dual restrictions on total replenishment and inventory capacity, sellers don’t have much hope for the role that overseas warehouses can play.
One seller said angrily : "At least 3,000 yuan will be reduced per week. Why do you still ship to overseas warehouses? Do you want to stock up overseas warehouses and pay the warehouse rent?"
Another seller said : "It only helps to shorten the time it takes to get into the warehouse. Shipping by sea takes a month, and overseas warehouses can take 1-2 weeks. But the key is whether you have the quota to send it. It will be useless no matter how fast it is."
Some sellers pointed out that the crux of the problem now lies in the turnover rate. If the turnover is slow, it is useless to stock up the overseas warehouses with freight because there is simply no quota to send it in.
Out of stock, forced to pre-sell, sellers complain about how difficult it is
Since the double restrictions came out, many sellers have been subject to different restrictions. In addition to the double restrictions, many sellers have encountered very tricky logistics situations: out of stock, forced pre-sales, and unable to schedule delivery because the time is too long.
Some sellers have reported that they are out of stock and can only do pre-sales. Goods that are almost due to arrive in two weeks still need to be shipped. Products that are selling well are constantly pre-sold, which seriously affects conversions, and they also have to spend advertising fees .
Now many sellers are facing the situation that the popular products are out of stock, and the unpopular products are piled up and difficult to clear. In addition, the standard of Amazon's inventory capacity is also based on sales volume. The inventory capacity of popular products will gradually increase, and that of unpopular products will gradually decrease. For sellers, unpopular products will become increasingly weak and will soon become a pile of useless inventory.
In addition to out-of-stock, some sellers also reported that because the shipment took too long, the shipment was shown as completed for more than 90 days and they were unable to schedule delivery. They opened two cases with Amazon, both of which asked the sellers to ship the goods back. The sellers said they were crazy.
There are also sellers who have signed for 1/4 of the goods, but there is still a batch of goods that is about to exceed 90 days. Because of this, some sellers have been frantically opening Chinese chat rooms and sending Chinese and English email cases.
Many sellers have encountered such situations before. The sellers’ suggestion is that the current customer service cannot modify the status of the shipment, but can reopen the appointment channel and ask the customer service to reopen the appointment channel for the shipment. However, there is a time limit for opening it. After opening it, notify the freight forwarder as soon as possible to make an appointment to avoid channel closure. If the freight forwarder has already made an appointment, it can be delivered to the warehouse normally even after the appointment channel is closed.
New account requirements: No follow-selling for two months, must send FBA?
There are many new sellers and sellers who have added new stores on Amazon. As we all know, Amazon has recently tightened the registration of new stores. Some sellers have reported that the investment manager they met recently said that the following requirements should be met when downloading links: First, you cannot follow the sales for two months starting from the sales, you can only sell new products, and you cannot follow your own sales. Second, you must send FBA immediately after the store is launched .
For ordinary sellers, these two requirements are not difficult to achieve. However, these two requirements also reveal the trend of Amazon registering new accounts, refusing to follow sales, and preferring sellers to do FBA. logistics FBA |
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