What is M. Gemi? M. Gemi Review, Features

M.Gemi was founded in 2014 in Boston, USA. It is an Internet mid-to-high-end women's shoe brand. Its main products are mid-to-high-end Italian handmade women's shoes.

About M.Gemi

• M.Gemi combines traditional craftsmanship with the latest technology to create a supply chain that is completely different from traditional luxury brands. It directly connects with Italian handmade shoe workshops, skipping the middleman. Consumers can purchase directly through PC websites and mobile apps. All products will be marked with the M.Gemi label and uniformly distributed.
• M.Gemi's accessories and shoes are all from famous Italian family workshops, using traditional craftsmanship, but relying on its unique supply model, the price is much lower than that of traditional luxury brands. M.Gemi will launch new products every Monday;
• M.Gemi claims that the raw materials for each pair of shoes come from Italy, and are only designed and produced in small batches in the most sought-after professional factories in Italy. They are well-made, pay attention to details, and are fully handmade to ensure comfort and fit. M.Gemi can well control the balance between classic and fashionable elements, such as the combination of polished cross-grain leather and hand-sewing; all products are limited editions.
• The price of shoes is generally between $130 and $300. In comparison, the price of high-end handmade shoes on the market is generally around $500. M.Gemi also adopts a small batch and high frequency approach in supply. Generally speaking, it only takes 60 to 90 days for a pair of shoes to go from design to shelf. The first batch is relatively small, and the subsequent replenishment is based on market response. And the frequency of new products is maintained every week.

M.Gemi's operating model

M.Gemi adopts the method of direct online sales and does not set up offline physical stores. Currently, shoes can be purchased through its official website and APP. Its women's shoes are complete in categories and diverse in styles, and have been loved by many consumers as soon as they were launched online. In addition, due to the uniqueness of its sales method, the price of M.Gemi's women's shoes is much lower than similar shoes on the market.

Brand Features

1. Fast fashion

M.Gemi's products are characterized by a wide variety, small quantity, and fast update speed. According to Yiou, M.Gemi updates 3-5 new shoes every week, so that consumers always have reasons to buy. Like all fast fashion brands, M.Gemi also adopts the method of supplying goods according to user needs and producing products according to the sales of goods. It only takes 2-3 months for M.Gemi's shoes to go from product design to online sales, and it takes 1 month to restock.

2. Manual production

M.Gemi sells mid- to high-end Italian handmade women's shoes. At the beginning of his business, Ben Fischman, the founder of M.Gemi, spent a year visiting Italy and established cooperation with many Italian handmade shoe factories, forming a new industrial chain to ensure the low price and high quality of his products. Its founder Ben Fischman once said, "We are subverting the market of high-end Italian shoes in the United States." M.Gemi has an office in Italy.

3. Unique measurement method

Compared with other clothing products, shoes pay more attention to the comfort of the product, which is also the biggest pain point of online shoe brands in their development. M.Gemi's official website has a size calculation page, where users can enter their own data to form the corresponding size. In addition, M.Gemi said that all its shoes are produced using the same mold, and once you choose the right shoe size, you can buy any product with confidence.