Account blocking, layoffs, or looking for other options, NO! Cross-border e-commerce continues to grow

During this event, Venus Tang, Business Director of Agent Channel of Facebook Greater China, King Wang Wenqiang, Business Director of SHOPLINE South China, Dai Bin, Vice President of 4PX, Liu Fuxian, General Manager of Foshan Qianghongxuan Crafts Co., Ltd., and Wu Weiqing, CEO of Weihai International Group, shared their practical experience.

Through keynote speeches, question-and-answer sessions, free exchanges and other sessions, the guest speakers communicated and interacted with the Foshan cross-border e-commerce sellers present and answered their questions.

In the keynote speech session, Venus Tang, Business Director of Facebook Greater China Agent and Distributor Channel , explained how to break through geographical restrictions and step onto the international stage . He said that the current demand for foreign consumer goods is still huge, the cross-border e-commerce market has not stagnated, and the economic contraction has not stopped the growth of cross-border e-commerce . Venus Tang said that sellers need to expand the market and find new customers through a broad social environment, and this group is the key to the successful development of e-commerce.

Liu Fuxian, general manager of Foshan Qianghongxuan Crafts Co., Ltd., explained how the company analyzed consumer needs and turned a mirror cabinet into a hit through personalization and product upgrades, and emphasized the importance of magnifying customer usage value and having consumer thinking.

Dai Bin, vice president of 4PX, shared his many years of experience in cross-border logistics from the perspective of risks and opportunities . In his sharing, he suggested that sellers should pay attention to deepening, matching and supply chain, brand and quality, so as to form a complete cross-border e-commerce supply chain.

King Wang Wenqiang, business director of SHOPLINE South China, explained how to accurately position and layout the overseas business of independent stations from the perspective of the growth, selection and opportunities of independent stations. He said that the current growth momentum of independent stations is relatively fast, which is different from other platforms. Sellers can explore a model that suits them on independent stations, such as a vertical development model. He emphasized that products should be updated iteratively, and suggested that appropriate testing be carried out before product promotion, analyze existing problems, and optimize traffic entrances, payment terminals, products themselves, etc. in a timely manner. A variety of marketing strategies can also be used to increase the repurchase rate.

Wu Weiqing, CEO of Weihai International Group, spoke on the theme of "Bankruptcy and Counterattack of Cross-border Outbound Business in 18 Years" and told everyone about the growth epitome of the cross-border e-commerce industry. He hoped to provide help to the sellers present by sharing his own experience in how to deal with bottlenecks and how to operate .

After the speech, the next interactive session was hosted by Lu Honghai, the founder of Ennet. Regarding some recent hot topics such as account suspension and layoffs, the guests also reminded practitioners: Be cautious and have a plan . The break in the capital chain is sometimes unexpected and will cause a vicious cycle. However, if one link is broken, the other links must continue and it is impossible to stop. Practitioners should not miss the key period of development due to consumption of internal capital. They should know what to do in a specific period. Do not engage in price wars for pricing and have bottom line principles.

Regarding the doubts about the sellers’ platform selection and platform pricing differentiation, Liu Fuxian said that the existing platform should be made well and refined . When a platform is well established, the third-party platform will take the initiative to invite you, which is completely different from you taking the initiative to find the platform to negotiate conditions. But for now, Amazon is still the platform of choice. Dai Bin then added his own suggestions and said: "Platform selection should be based on your own team and your own target market. Secondly, you can try to register yourself in advertising. In advertising, you should pay attention to the ratio of platform merchants to the actual number of successful ones , and don't limit yourself to the surface. But it does not mean to deny reliable agency operations. On another issue of pricing, Wang Wenqiang gave his own suggestions. Sellers should not directly copy the model of a certain platform to another platform. The same is true for pricing. If you insist on doing it, the result will be disappointing. Therefore, the pricing difference should be moderate, and remember not to be too high.

In addition, the guests also answered questions about the development of the industrial belt and the development of the B-end and C-end raised by sellers . Finally, Lu Honghai expressed his hope to have the opportunity to cooperate with everyone to carry out more offline activities of cross-border e-commerce.

At this point, the "Facebook Official Private Salon·Foshan Station" event has come to a successful conclusion. We would like to thank the Foshan Cross-border E-Commerce Association for co-organizing the event, Facebook for sponsoring the event, 4PX Assist and SHOPLINE for their sponsorship, and Foshan Chancheng District Economic and Technological Promotion Bureau, Xinhao and Jijia ERP, and Haoya Company for their strong support.

Although the cross-border e-commerce industry has been turbulent recently, we must always have a response plan and cannot just go with the flow. This requires everyone to learn and improve through communication and explore development plans. Due to the recent epidemic, some sellers were unable to participate in this event. Don't be disappointed. We will hold similar events in the future. At that time, we welcome everyone to participate in our activities and discuss the issues of cross-border e-commerce together.

title

Layoffs

Cross-border e-commerce