With two rounds of financing in one year, Shenzhen sellers attract attention with smart fitness products

Recently, Shenzhen Sujing Life Technology Co., Ltd. (hereinafter referred to as "Sujing"), a smart fitness company, announced that it has completed a Pre-A round of financing of over 10 million RMB . This round of financing was led by Frees Capital, followed by Weiyi Capital and others . The funds will be mainly used for product mass production, market expansion and team building.

Sujing was established relatively recently. Information from Qichacha shows that the company was established on December 29, 2020, which is just over a year ago. Despite this, Sujing has received two rounds of financing, the last of which was in May 2021, and has obtained 9 authorized invention patents, with another 2 in the substantive examination stage.

Sujing's main product is a smart fitness product that can "train the whole body with one machine". The product has the following features: first, it takes up little space, only 0.3 m², and is foldable; second, it is intelligent in training, with a built-in AI intelligent system to record data and customize courses.

At the end of 2021, its first product debuted on the overseas crowdfunding platform Kickstarter, with an average price of $2,100 and a crowdfunding amount of nearly $600,000, becoming the only digital strength fitness product on the platform. Currently, Speed ​​has opened an independent website overseas called SPEEDIANCE .

In addition, Sujing has opened an official account on YouTube. However, only 218 people have subscribed to the channel. Sujing uploads mostly product description videos on YouTube. Judging from the comments below the videos, users' evaluations are generally positive, but they also point out many areas that need improvement, such as tax instructions, power cords, and fitness board adjustments.

Shen Ying, vice president of Frees Capital, said that in the field of fitness, the intelligentization of fitness equipment is the general trend. In addition, Zheng Lianfa, founding partner of the Only Angel Fund, said: "Europe and the United States are the world's largest fitness markets, with a scale of more than 50 billion US dollars. In 2020, the COVID-19 pandemic broke out and a large number of gyms were closed. At this time, home fitness equipment brands represented by Peloton and Tonal quickly stood out and led the industry revolution."

Smart Fitness

Financing