Brazil's online maternal and infant market is huge and will surpass Europe

As e-commerce develops rapidly, more and more countries and regions are joining in. Brazil is also a market that is currently highly valued by many cross-border e-commerce platforms , and has become a target market that e-commerce platforms focus on developing.

Since Brazil has a large population and a relatively stable birth rate , a large number of newborns are born every year, which also brings about a huge potential maternal and infant market . It is understood that in the past year, the scale of Brazil's online maternal and infant toy market reached 692 million US dollars ! The main consumer group has almost surpassed the major European markets.

In fact, in addition to maternal and infant toys, categories related to maternal and infant products have great market potential in the region, including maternal and infant supplies, maternal and infant shoes and clothing, and infant toys .

Among them, maternal and infant products include baby pacifiers , baby pillows, baby bottles, sleeping bags, toddler feeding tableware sets, water cups, mommy bags, table corner anti-collision products and toilet training equipment products , etc. Relevant sellers should pay special attention to the fact that such products are suitable for infants and young children, so product quality and safety are the focus of consumer attention.

The second is infant clothing, including cloth diapers, infant sets, parent-child clothing, socks, sun hats, older children's jackets, pants, etc .; footwear products include casual shoes, sports shoes and slippers, etc. When consumers buy clothing products, comfort and aesthetics are the most important.

As for toy products, the market prefers traditional toys , and consumers mostly buy toys for infants and young children, including bed-hanging toys, teething toys, rattle toys, puzzles, building blocks, remote control cars, water guns, children's scooters , etc.

In addition, educational toys including painting, vocal, and scientific toys are becoming increasingly popular in the Brazilian consumer market.

Of course, the hotly searched IP toy figures in recent years are also deeply loved by the local market, and related peripheral elements such as key chains, hats, etc. also have a large consumer market .

For this type of product, the consumer group is mainly concentrated between 18 and 44 years old, and more than 70% of them are middle- and high-income people. Therefore, the quality and safety performance of this type of product are factors that the main consumer groups consider when purchasing.

When it comes to online shopping, in addition to the product itself, consumers are more concerned about the timeliness of logistics and transportation , which also has an important impact on consumers' online shopping. Therefore, the editor reminds relevant sellers that while doing a good job in product design and ensuring product quality, they must also ensure the timeliness of logistics and transportation, provide consumers with a good shopping experience, and improve the store's reputation and repurchase rate.

Brazil

Maternal and infant market