Shopify launches chat tool, claims to achieve 70% conversion rate

Recently, Shopify officially launched a new chat platform, Shopify Inbox, to help merchants communicate directly with customers in a simpler way and promote sales.

Shopify Inbox unifies Shopify's existing chat tools and can be integrated with third-party chat platforms and tools. The platform is free to use, but the client is currently only available for download on iPhone and iPad. According to Shopify, merchants can directly chat with their customers through Shopify Inbox, and 70% of them will be converted into buyers.

A Shopify spokesperson said that during the epidemic, businesses have shifted to an online model first, and merchants have begun to use chat "as the main driver of sales." Shopify Inbox integrates Ping and Shopify Chat, and can be linked to Facebook Messenger and Apple Business Chat to centralize messages from online stores, emails, and social media. Merchants can receive and reply to messages from customers on these platforms in Shopify Chat. In the future, Shopify Inbox also plans to support Instagram.

Arpan Podduturi, Shopify’s head of retail and applied products, called Shopify Inbox “the biggest update to Shopify’s conversational commerce product in over a year.” He said Shopify Inbox will help many entrepreneurs discover new ways to connect with buyers and innovate in their commerce.

Shopify Inbox allows Shopify merchants to chat with customers using text messages or emails and share product links, customized discount codes to increase sales. The tool also allows merchants to understand the contents of customers' shopping carts while chatting with them.

In addition to direct chat, Shopify Inbox also allows merchants to create automatic messages and use saved quick responses, such as creating quick replies and FAQs, to answer customers' common questions. It can also automatically send order status update messages to buyers, helping merchants save more time serving customers.

Shopify Inbox also provides merchants with data analysis capabilities to help them better understand their business and complete more sales, such as using different indicators to understand the effectiveness of chats. In the near future, Shopify Inbox plans to launch a new feature that will allow merchants to automatically classify chats by topic and identify chats that may lead to sales.

Shopify

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E-commerce sellers