Another one! Shenzhen's best-selling Qian'an Technology plans to list on the A-share market

The cross-border e-commerce industry continues to develop at a high speed, and some large-scale sellers have begun to turn to the capital market to "gold rush". In September last year, Zhiou Technology filed for listing guidance and planned to be listed on the A-share market; in December, Saiwei's application for an IPO on the Growth Enterprise Market was accepted. Recently, the editor learned that Shenzhen's big seller Qian'an Technology is also preparing for an A-share listing.

Qian'an Technology starts listing guidance

In January, the Shenzhen Regulatory Bureau issued an information disclosure that Shenzhen Qian'an Technology Co., Ltd. intends to issue shares for the first time and list on a domestic stock exchange. It has now accepted the guidance of Zhongtian Guofu and filed for guidance with the Shenzhen Securities Regulatory Bureau on December 29, 2020. The company's legal representative is He Ding.

According to the latest report, the guidance agency has urged Qian'an Technology to improve the company's organizational structure and internal control system in accordance with relevant regulations, track and investigate its business development, financial situation and standardized operations, and visit and verify key suppliers and logistics providers to confirm the authenticity of transactions. The listing guidance work is progressing.

Cross-border e-commerce B2C is the core business of Qian'an Technology. The company uses B2C brand websites and third-party platforms such as Amazon as its main sales carriers. Its main product lines include smart home appliances, Bluetooth audio, sports and outdoor, LED lighting and other categories. In Amazon markets such as the United States, Canada, Germany, France, the United Kingdom, Italy, Spain, and Japan, it has created a series of influential Chinese brands.

Core brand monthly revenue exceeded 40 million US dollars

Qianan Technology announced its development history in the recruitment information. Let’s take a look at how the big guys grew up:

2012.07 Sales exceeded RMB 10 million;

In April 2013, the Product Development and Brand Marketing Department was established, and the company officially transformed from Made in China to Chinese Brand.

Sales revenue in June 2015 reached RMB 30 million;

2015.08 4 brand products were selected for Amazon Global Excellent Products Exhibition, Amazon Global Senior Vice President met with CEO He Ding;

Sales in December 2015 reached RMB 350 million;

2016.10 Qian'an completed the A round of financing of 60 million yuan, and the company was valued at 600 million yuan;

In December 2016, the monthly revenue exceeded 10 million US dollars for the first time, and the annual sales reached 460 million RMB;

Sales in December 2017 reached RMB 570 million;

Sales in December 2018 reached RMB 650 million;

Sales in December 2019 reached RMB 1 billion;

This is a typical boutique seller. After the transformation to a brand in 2013, the company's own brand revenue exceeded 90% in 2014. The latest data is that the monthly revenue of its core brand exceeded 40 million US dollars in 2020. At present, the company has multiple own brands, including core brands such as Sportneer, Tribit, Ohuhu, iClever, and Elechomes.

Tribit

Its audio products include portable Bluetooth speakers, head-mounted Bluetooth headphones, and TWS true wireless Bluetooth headphones. In recent years, its products have been recommended hundreds of times by well-known overseas media . Among them, the latest Bluetooth speaker StormBox Micro was named "Editor's Choice of 2020" by the US media CNET, and the Tribit StormBox Pro speaker won the 2021 German Red Dot Design Award.

Ohuhu

Its product lines include household items, musical instruments, beauty and personal care products, home repair tools, etc., among which marker pens rank first in sales on Amazon .

Elechomes

It is now divided into categories such as environmental home and kitchen appliances, and has many star products such as air purifiers, humidifiers, dried fruit machines, air fryers, etc.

iClever

One of the most popular consumer electronics brands in North America and Europe, it currently has three major categories: computer office, entertainment audio and video, and charging and smart products. Among them, many children's headphones have been rated as Amazon's best-selling products .

Sportneer

Focusing on the field of sports and fitness, its product lines mainly include cycling training, personal fitness, sports rehabilitation, camping and hiking and other sports equipment, and it innovates in the field of smart sports. Its products are popular in Europe and the United States, and its bicycle training racks and adjustable weight-bearing sandbags often top the Amazon best-selling list of similar products.

Qianan has continued to invest heavily in key technologies and product development, and its brand has a high reputation in the target market. In the future, Qianan said it will continue to increase investment in research and development, adhere to brand strategy and product innovation.

Qian'an Technology also provides agency operations

In addition to e-commerce business, Qian'an also simultaneously develops other businesses, such as agency operations.

Its official website shows that " the company's business currently covers Amazon North America (the United States, Canada), Europe (the United Kingdom, Germany, France and other EU countries), Australia, Japan, India, Singapore and other sites. We have strong professional capabilities and rich operating experience on the Amazon platform. We can provide customers with one-stop operation services. "

In fact, it is not only Qianan, but also Anker, a well-known company in the industry, which also does agency operations . Anker's main products are 3C products, which are updated and iterated quickly and are labeled as fast-growing and fast-dying. In addition, many of Anker's products have already occupied high positions in vertical categories, and there is limited room for expansion. Compared with online business, agency operations belonging to the service category are a business that will not lose money.

Especially in the past two years, with the financing of many service providers, the idea that " the most popular ones are the water sellers in the industry " may be enough to make many big sellers join the service army.

Dr. He Ding, CEO

A company's development path is inevitably linked to its founder.

He Ding, the founder of Qian'an Technology, is from Yiwu, Zhejiang Province. He holds a Ph.D. in computer science from the University of Illinois, USA . He is one of the few PhD CEOs in the cross-border e-commerce industry .

In 1998, He Ding, who was studying for a doctorate in computer science in the United States, observed two phenomena: 1. Because of inconvenient transportation in winter, American students often shop online; 2. Most American products are made in China.

"It would be very interesting to combine 'Made in China' and 'e-commerce', and apply programming to e-commerce based on my computer science studies," He Dingsheng came up with this idea.

At first, He Ding sold some second-hand products on eBay. Later, he purchased goods from China and sold them online. Then he and several others started a business together and used their spare time to sell model airplanes, earning their first pot of gold during their study abroad.

In 2010, Qian'an was established in Shenzhen, and He Ding became the guide for the earliest batch of Amazon operators in China.

When the company was first founded, He Ding and his team just wanted to take advantage of the price difference between China and the United States to sell goods. The threshold for selling goods is low, but it is easy to get into a dead end. Soon, the company decided to stick to the long-term development path of building a brand.

He Ding said in a previous speech: "The golden age of selling goods has passed, and the golden age of brand creation is coming. To do cross-border e-commerce, you must start from the idea of ​​brand creation. From the perspective of operation, you must focus on the three most core areas, which are brand promotion, post operation and brand research and development. None of them can be lost."

Earlier, a reporter from Yien.com visited Qianan Technology and saw that the company has complete fitness facilities and tea and snacks. He Ding said: "The work philosophy I have always advocated is not to work for the sake of life, but to treat work as life and increase the fun of work. Working for the sake of life is to treat work as a means of making money. Only when work is treated as life can it be fun. We should create a relaxed, pleasant and enthusiastic atmosphere at work, but it does not mean that my employees do not feel nervous. We will formulate various assessments to force employees to work hard to complete the assessments."

Qian'an has been around for ten years now. From a dozen initial employees, it has grown to nearly 400 employees. Its operations have also changed from those of individuals and small teams to those of a group.

When talking about Qian'an's future goals, He Ding said that in the future, the company will be more focused on product lines, with the core categories being sports and outdoor. The biggest goal in the future is to create an online Decathlon. In addition, Qian'an's Bluetooth audio, art supplies and other categories also have great potential, and the company plans to focus on building these brands so that global consumers can use Qian'an's products.

Shenzhen big seller, Qianan Technology, listed