The $57 billion market is coming! Amazon's electronics category is about to explode

As one of the world's largest e-commerce platforms, Amazon has demonstrated strong market dominance in the United States.

According to eMarketer's forecast, Amazon will account for 40.4% of US retail e-commerce sales in 2024, reaching approximately US$491.65 billion, and 80% of the categories on the Amazon platform will see an increase in market share in the next two years.

Among them, the growth momentum of sales in the electronic products category was particularly strong.

Momentum Commerce, an authoritative market research organization, released its latest forecast report, saying that Amazon's total sales in the United States are expected to grow by 19.9% ​​in 2024, of which electronic products will grow by 14.6% year-on-year, and sales will reach US$57 billion. Although this category is growing slightly slower than the overall platform, it still shows a good development trend. In February of this year, its search volume increased by 25% year-on-year, and continued to rise thereafter. It is expected that the growth rate will reach its highest point in May - 21.8%.

It is obvious from the data that Amazon's 3C electronic products category will usher in a big explosion in the future, which will greatly benefit domestic cross-border sellers of related products.

Based on past experience, Amazon's promotional activities are most frequent in the fourth quarter. Momentum Commerce predicts that sales of electronic devices in the fourth quarter of this year will reach US$17.6 billion, accounting for about 31% of annual revenue.

A careful analysis of the data shows that products such as computers and digital accessories have the highest sales, which are expected to reach US$25.7 billion in 2024, accounting for 45% of total electronic product revenue. Among them, May and November have the fastest sales growth, at US$7.5 billion and US$2.9 billion respectively.

In addition, the sales of some products related to digital cameras are also very impressive. It is expected that sales will reach US$7.9 billion in 2024, a year-on-year increase of 13.4%. It is predicted that sales of this type of products will be US$2.5 billion in the fourth quarter , with the highest sales in December, which is expected to reach US$912.7 million.

There are also some big 3C brands such as Bose, Apple , Beats , etc. Since these products are more inclined to participate in activities such as "Black Friday Cyber ​​Monday", the month with the highest sales should be November, which is expected to reach 6.8 billion US dollars.

Objectively speaking, the competition in the electronic products market has become increasingly fierce in recent years, but there are also some big sellers that have frequently exploded in sales and become the leaders in this field, such as Anker Innovations, which has always focused on innovative electronic products, SmallRig, a 3C photography accessories brand, as well as UGREEN and ZEBO Innovations.

With the rapid advancement of technology, the types of electronic products are increasing year by year. In addition to conventional products such as mobile phones, computers, small appliances, headphones, data cables, etc., hot-selling categories also include electronic access control and security cameras that have become popular in recent years, and their sales will also grow.

In the future, the sales of Amazon's electronic products category will surge, which may boost the development of the entire 3C market. If relevant sellers want to take advantage of this opportunity to take off, they should strive to seize the opportunity, continuously optimize product quality, and strive to obtain sales that satisfy them.