New trends in SHEIN platform model: fully open to sellers in 9 European countries and Mexico

SHEIN's platform continues to expand.

After preliminary testing, the cross-border retailer SHEIN will fully open its self-operation model in multiple platforms in nine European countries (Germany, Spain, France, Italy, Sweden, the Netherlands, Poland, Portugal, and the United Kingdom) and Mexico. Sellers who want to conduct in-depth local operations in these overseas markets will gain a new growth curve.

The batch opening of new sites in the self-operated model is mainly for sellers with overseas local stocking and annual sales of more than 2 million US dollars. It has attracted many top cross-border sellers in the industry and even cross-border listed companies to start the race. According to the feedback from the first batch of sellers who tested the self-operated new sites on the platform, thanks to the empowerment and guidance of the platform, some sellers achieved more than 1,000 orders in the first month of their self-operated stores, and the average monthly growth rate of subsequent orders reached more than 80%, and the store gross profit was close to 40%. There are also sellers whose sales increased more than tenfold in just four months. The opening of the new site quickly brought them considerable new growth poles.

Since SHEIN's platform-based business continued to expand last year , SHEIN has helped cross-border sellers embark on the road to international development with a variety of cooperation models: For sellers who are good at making products but have no overseas sales and operation experience, SHEIN provides an "agent operation empowerment model" to support and guide sellers to better operate their stores. The SHEIN platform provides sellers with support and empowerment including product development and market strategy guidance, overseas trend guidance, market sales analysis, logistics distribution, etc.; for sellers who already have rich platform and overseas market operation experience and have local inventory overseas, through the SHEIN platform's autonomous operation model, sellers can conduct independent operations including product selection, market strategy, sales, inventory, logistics, etc., and SHEIN will use platform resources and brand experience to help them further improve their operational efficiency and expand their brand influence.

Due to the lack of in-depth understanding of the European market, a large home furnishing seller who was once on the "Top 100 List" of China's cross-border e-commerce companies entered the self-operation of SHEIN Europe four months ago. The young and fashionable users widely covered by the SHEIN platform quickly became high-quality purchasing users of its brand, and the platform also provided guidance for overseas station operations. The seller revealed that the monthly sales of his self-operated single store in France alone increased by 12.5 times in four months , and the cumulative sales exceeded 21 million yuan in a short period of time.

"SHEIN platform has given us great support since the first day we settled in. After settlement, we had a one-to-one account manager to connect with us and help us achieve our business goals. Our sales have increased by more than 50% every week in the past three months, and our sales doubled when we launched a new promotion a while ago." Another self-operated big seller who settled in the SHEIN platform Mexico revealed.

The self-operation model of the SHEIN platform fully opens up opportunities in popular markets in nine European countries and Mexico, which means that sellers can go deeper into local operations in more overseas markets, expand product sales, and enhance the brand's wider influence and visibility, especially to seize the overseas young consumer groups and seize the future. It is reported that the SHEIN platform will also hold a number of official investment promotion meetings for self-operation of new overseas sites in the near future, to convey market opportunities of new overseas sites to sellers and share experience in creating cross-border hits.

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Autonomous Operation