Over 110 million visits in half a year! SHEIN's independent website is selling well and attracting fans overseas

Several recent surveys have shown that SHEIN has once again made its presence felt overseas, allowing sellers to once again witness SHEIN's wide-ranging influence.

Investment bank Piper Sandler surveyed 7,000 teenagers from February 19 to March 24. The average age of these respondents was 16.1 years old and the average household income was $76,750.

From the perspective of clothing brands, Nike is still the most popular clothing brand among teenagers, followed by American Eagle , while Adidas fell to fifth place . It is worth noting that SHEIN ranked eighth .

In terms of shopping destinations, Amazon is still the favorite online shopping place for teenagers. 56% of teenagers said that Amazon is the best website to buy books, electronic products, etc., while SHEIN surpassed Nike with a 7% share and ranked second .

Marketing firm Moosylvania also recently surveyed 1,000 millennials to find their favorite brands.

In the final TOP100 brand list, SHEIN ranked 43rd , surpassing American clothing brands Gap (46th), Levi 's (56th) and Lululemon (59th).

SHEIN has not only captured the hearts of a large number of overseas buyers, but also attracted the attention of domestic consumers.

Some netizens on Weibo tried SHEIN's shopping app and said that the user experience was top-notch, much better than those weird foreign apps!

When the H&M brand was boycotted by the entire Internet, some netizens strongly called on SHEIN to take advantage of the trend of domestic products and vigorously develop the domestic market.

The editor searched for "SHEIN" on a similarweb website, and the data showed that the SHEIN website ranked 208th in the world and ranked 4th in the " Lifestyle >Fashion and Apparel " field .

In the past six months ending in March this year, the total number of visits to SHEIN's website via desktop and mobile networks reached 115.64 million , with an average visit time of 8.5 minutes, an average of 8.99 pages visited, and a bounce rate of 39.49%.

SHEIN's traffic mainly comes from American consumers, accounting for 40.07% . The top five countries in terms of traffic also include Italy (7.96%), France (7.05%), Brazil (5.43%) and Canada (4.01%).

The desktop traffic of SHEIN website comes from multiple channels, with the largest traffic source coming from search , accounting for 39.48%; followed by direct traffic, which accounts for 36.9% of the total traffic.

SHEIN has presence on social media platforms such as Facebook, YouTube, and Pinterest. Of the 10.06% of social media traffic, 73.01% comes from Facebook. It was found that the number of fans of the SHEIN official account on Facebook exceeds 21 million.

In summary, SHEIN's brand awareness is constantly expanding both overseas and domestically . Last year, it was reported that its valuation exceeded US$15 billion. SHEIN's success has also allowed sellers to see the unlimited possibilities of brand expansion overseas.

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