What are Brits buying during the holidays?

Recently, the UK investigated the shopping situation during the local holidays. Because of the holidays, many people choose to go out and play, and the search volume related to travel is also very hot.

In terms of clothing and accessories, the top searches were sunglasses, sun hats , flip flops and swimsuits . In addition, Hawaiian shirts are still a fashion staple, with more than 50,000 searches from July to August.

In terms of toiletries and personal care products, hand sanitizer gel ranked first with 110,000 searches. Daily essential skin care products and makeup products are indispensable, and the search volume for simple and convenient makeup bags has also increased significantly, reaching about 80,000.

In addition, when you go out, you always have to bring luggage. From early July to mid-August, the search volume for travel bags has remained high, with nearly 130,000 searches. Related travel insurance is also very popular.

After a long period of lockdown, the UK has gradually relaxed restrictions during the holidays. Going out for the holidays is a day worth celebrating for the British. Long-accumulated consumption restrictions also have a chance to be vented. Consumer demand is not only reflected in travel, but also in other aspects.

In addition to the obvious increase in sales of cosmetics, skin care is also in demand. Since the outbreak, about 30% of British people have devoted more time to self-care, such as skin care, hair removal and facial care, and have paid more attention to home care and health in general. In addition, because of long-term home office, people's concerns about weight gain have increased, and weight loss related products have also found a certain market.

In the near term, consumption driven by revenge psychology also eased in August, with retail growth slowing down, but the apparel industry remained strong .

Especially in the field of formal wear , after the epidemic slowed down, the return to work also prompted office workers to start choosing suitable formal wear. In addition, the wedding season in the UK has arrived, and people also need new dresses to attend social events such as weddings.

As an important market in Europe, the UK is also a key focus for sellers. Sellers should pay attention to consumer demand at different time points and adjust the market direction.

U.K.

E-commerce

Europe