European e-commerce industry continues to develop in September, and shopping intentions for fashion products soar

In September, the peak shopping season is gradually approaching . As countries slow down their epidemic prevention and control measures, more consumers can return to offline stores to shop. In this case, can the e-commerce sector continue to grow during the peak shopping season? What changes will occur in consumers' shopping intentions?

AfterPay Insights predicted the development prospects of e-commerce in September by investigating the shopping intentions of consumers in the Netherlands, Germany and Norway. The survey results showed that the purchasing level of consumers in these European countries in September was generally the same as in August. At the same time, compared with August, consumers are more inclined to shop online, and a large number of consumers will transfer part of their purchases from offline stores to online channels.

For the Dutch e-commerce sector, the fashion industry will be a major driving force for development. AfterPay Insights ' research results show that the fashion industry will continue to dominate the development of e-commerce in the Netherlands , and consumers said they have increased their purchases in these categories for three consecutive months . At the same time, travel , transportation and air ticket -related products are also expected to see a recovery . This is the first time since the new crown pandemic that consumers have said they intend to increase their online ticket purchases.

German consumers will increase their online purchases of fashion , food and groceries in September , with fashion growing slightly faster than food and groceries. In contrast to the Dutch, German consumers are hesitant to increase their purchases of travel, transportation and air tickets . Media and entertainment categories are expected to continue to grow in September .

Norwegian consumers' purchasing intentions in September are quite different from those of Germans and Dutch consumers. Norwegian consumers have been looking forward to traveling for a long time, and travel goods and air tickets will be the categories where they will increase their purchases the most in September. Fashion and groceries rank second, and most of the growth is expected to come from offline physical stores.

Overall, in September, the fashion industry in Europe will be the biggest driver of e-commerce development, groceries will continue to grow steadily, and travel-related products will vary by region. Sellers must do a good job of research when operating in different regions to provide more products that meet the needs of local consumers.

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