Good results! Russian e-commerce sales increased by 40% in 2021

According to preliminary estimates by Infoline , the Russian online retail market has grown by 40% in the past year. The performance of Wildberries, the leader in the Russian e-commerce market , Ozon listed on NASDAQ, and the international platform AliExpress Russia have all exceeded expectations .

Wildberries

Wildberries , Russia's largest online retailer , announced that its 2021 turnover increased by 93% to 844 billion rubles (US$11.5 billion), of which the fourth quarter alone reached a record 305 billion rubles. Preliminary estimates put Wildberries ' annual pre-tax profit at approximately 18 billion rubles (US$245 million).

In 2021, the Wildberries platform received a total of 809 million orders, an increase of 146% over 2020 , and approximately 410,000 new merchants (mainly small businesses and self-employed sellers) joined the platform .

Wildberries also expanded internationally in 2021, launching in Western markets such as France, Germany, Italy, Spain, the UK and the US, as well as in Eastern Europe including Moldova, Lithuania, Latvia, Turkey and Estonia .

Ozon

According to preliminary estimates , Ozon's GMV in 2021 exceeded 445 billion rubles ($6 billion), an increase of 125% from 2020. In 2021 , Ozon delivered more than 220 million orders, about three times the number in 2020. As of the end of 2021 , Ozo n had more than 25 million monthly active users .

The growth in Ozon's sales data is partly attributed to the rapid growth of the platform's product categories , with its product assortment increasing more than seven times year-on -year and exceeding 80 million items by the end of 2021 .

Ozon has recently raised significant capital in international markets – a $1.2 billion initial public offering (IPO) in November 2020 and a $750 million bond issuance in early 2021.

AliExpress Russia

According to AliExpress Russia, excluding revenue from service business , its turnover in 2021 was 306 billion rubles (US$4.2 billion), a year-on-year increase of 46%.

AliExpress , which focuses on cross-border sales in China, has been developing a network of Russian sellers in 2021. According to the company, its sales have more than doubled in the past year .

Throughout 2021 , AliExpress Russia generated 28.7 million unique customer orders , with traffic mainly coming from social networks Vkontakte and Odnaklassniki .

According to AliExpress , in 2022 it will continue to improve its logistics capabilities, shorten the delivery time of goods shipped from China, and continue to expand its network of sellers and goods in Russia.

Russia is the ninth largest e-commerce market in the world, after China, the United States, the United Kingdom, Japan, Germany, France, South Korea and Canada. Given Russia 's population and geographical distribution, its e-commerce market still has great potential for development, and interested sellers can pay more attention to the relevant dynamics of this market.

Independent website

AliExpress Platform

Russia