A super hit product is born! 272 million views, consumers are snapping it up on Amazon...

What's the hottest product recently? Can you imagine that a pair of high-waisted leggings is popular on Tik Tok and Amazon?

What do American consumers love to buy? The top 15 search terms for home and garden, lifestyle and sports, consumer electronics, and business and industry on eBay US in February are released.

What products to sell in spring and summer? Wish platform releases the list of hot-selling products from March to May!

What are Russians buying recently? AliExpress Russia 's orders exceeded 90 million in three months, and these products are all hot sellers.

This product is popular on Amazon and Tik Tok

Even Chinese spittoons can become popular abroad. We cannot imagine what foreigners like.

Recently, Marketplace Pulse reported that Amazon's best-selling clothing product for most of January and February was a pair of high-waisted leggings that went viral on the social app TikTok. So far, "tiktokleggings" is still one of the most searched terms on Amazon.

The trend is understood to have started in November 2020 when Lauren Wolfe posted a video that now has over 2.5 million views on TikTok. The hashtag "tiktokleggings" has 272 million views, while "amazonleggings" has 175 million views, with over 10,000 users posting images with these hashtags on Instagram.

The editor also checked the search popularity of "tiktokleggings" on Google Trends , as shown in the figure below↓

As can be seen from the above figure, the search popularity of tiktokleggings was once 0, but it suddenly reached its highest from February 21 to February 27, 2021. Since then, the search popularity of this term has been very hot.

In the past 30 days, "tiktok leggings" was one of the 100 most searched terms on Amazon. Due to TikTok's restrictions, videos shared by users cannot be linked to specific products. Instead, users search for the product on Amazon after seeing a video on TikTok.

A company from Guangzhou, China, sells the Seasum "Women's High-Waisted Yoga Pants Tummy Control Slimming Leggings" for $30.99, and hundreds of other brands are trying to compete for sales by offering similar products.

Social commerce is still in its infancy in the U.S., but it’s starting to drive sales invisibly, with the hashtag #Amazon reaching 10 billion total views on TikTok. Many users have gone on to shop at Amazon after watching one of the videos, and this has happened without Amazon directly promoting it on the app or directly linking to the product in the video.

I hope that sellers can get some inspiration from the Tiktokleggings incident when selling products .

Top 15 search terms in four categories on eBay US site released

What did American consumers love to buy in February? The editor learned that eBay announced the top 15 search terms in four different categories of home gardening, lifestyle sports, consumer electronics, and commercial and industrial products on the eBay US site in February. LED light strips, golf clubs, Sony PS5 game consoles, and N95 masks became the most popular search keywords in their respective categories. The following is a specific list of the top 15 in each category:

Top 15 search terms for home and gardening products

Desk , office desk, writing desk

American home furnishings brand Pioneer Woman

Sewing Machine

Electric saw

KitchenAid Blender

TV bracket

STIHL Chain Saw

Air compressor

DeWalt 20V Battery

Computer desk

Dressing Table

curtain

Shower Curtain

Coffee Table

Top 15 hot search terms in lifestyle and sports categories

Golf Clubs

Golf Brands Scott Cameron

Electric Guitar

Paintball game

Snowboard

Golf

Hunting loading equipment

treadmill

Gift Cards

Airsoft Gun

Golf Putter

Mountain Bike

BMX

Crocs

Disc Golf

Top 15 hot search terms in consumer electronics

Sony PS5 game console

iPhone

Laptop

Microsoft XboxX gaming console

Sony PS5 gaming console

CD-ROM

Nintendo switch game console

iPhone 11

Sony PS4 game console

iPhoneX Apple mobile phone

Nvidia RTX 3080 graphics card

Apple tablet

macbook apple laptop

iPhone 11 pro max Apple mobile phone

Apple Watch

iPhonexr Apple mobile phone

Top 15 search terms for commercial and industrial products

N95 masks

Gaming office chair , e-sports office chair, racing gaming office chair

Office chair , computer office chair

Platform for speeches

Hatching eggs

KN95 Mask

Lathe , Machine Tool

Tractor

Heat Press

Electronic cigarette advertising flags and banners

Plasma cutting machine

excavator

Oscilloscope

Milling Machine

Desk chair , writing chair

The above hot search list is not only of reference value to eBay sellers, but also to sellers on Amazon, Wish and other platforms.

Orders exceeded 90 million! These products are hot-selling in Russia

The press office of AliExpress Russia announced that from December 1, 2020 to February 28, 2021, the order volume of AliExpress Russia exceeded 90 million.

The most popular product categories are phones , accessories , consumer electronics , computers , office supplies , automobiles, and home and garden products.

The most popular purchases are smartphones from Xiaomi: POCO X3 NFC 6, POCO M3 4 and Redmi Note 9 Pro 6. Mostly, Russians prefer smartphones with 128 GB of memory.

Among the most active categories during this period, women's thermal clothing stood out: its turnover increased by 8.7 times year-on-year . Heaters were also popular, with sales of products in this category increasing by 2.85 times during the winter . The list of active growth categories also includes large household appliances (up 2.7 times) and jewelry (up 2.15 times).

In addition, sales of fitness products increased by 1.56 times , and sales of beauty instruments increased by 1.5 times . The popularity of toy building sets increased by 1.67 times, collectible toys increased by 2.36 times, and game consoles and accessories increased by 1.4 times.

Among the products of Russian sellers, mobile phones , household appliances , audio and video equipment , laptops and kitchen appliances are popular. At the end of last year, the number of local sellers on AliExpress in Russia reached 35,000, and the range of goods increased to 5.5 million . They accounted for 25% of the platform's turnover . About 80% of local sellers are small and medium-sized enterprises.

Wish platform released the list of hot-selling products from March to May!

What spring and summer products are selling? March to May is the time when spring and summer products are hot-selling. How can sellers find new products with better sales? Wish sellers can take a look at the platform's hot-selling product list from March to May 2020 in 2019 !

As can be seen from the figure, from March to May 2019, smartphones, tablets, gaming laptops, bicycles, Bluetooth accessories, CD players, surveillance cameras, overalls, unmanned aerial vehicles, three-piece suits, game controllers, memory cards, shawls, etc. were all on the list.

In 2020, charging products, laptops, tablets, smart phones, televisions, courtyard pavilions, children's thermometers, mobile hard drives, power tools, unmanned aerial vehicles, trampolines, jeans, remote controls, etc. are categories that outperform the overall platform in corresponding indicators.

Wish said that " the number of products " refers to the number of products in this category compared to the overall average of the platform. " The average GMV generated by each product " refers to the average GMV generated by each product in the category compared to the platform average.

For example, for the "Bluetooth Accessories" product in the 2019 table: the number of products is "many" and the average GMV generated by each product is "high". This means that from March to May 2019, a relatively large number of "Bluetooth Accessories" products were sold on Wish.

Although there are many products, the GMV achieved by the products is much better than the platform average, and it is a best-selling category. Therefore, you can consider giving your Bluetooth products more support so that they can stand out from many competitors and grow rapidly.

Hot sale

Amazon

TikTok