The average American buyer will spend $1,800 on Amazon this year

According to eMarketer, sales on Amazon's platform will account for 41.4% of all U.S. retail e-commerce sales in 2021 .

eMarketer notes that the tech giant will account for more than 50% of the growth in U.S. online sales from 2019 to 2021. eMarketer estimates that Amazon’s e-commerce sales will grow by $168.53 billion during that period, reaching a staggering $386.4 billion by the end of the year.

Although many retailers have seen crazy growth in e-commerce sales over the past 18 months due to the pandemic, Amazon remains the dominant e-retailer . In the United States, the closest competitor to Amazon in sales is Walmart, but it still only has 7.2% of the e-commerce market share. " The big store is insignificant compared to Amazon and its huge market share . "

According to eMarketer, online sales per buyer in the United States are expected to reach $4,335 in 2021 , meaning Amazon will earn about $1,800 from each consumer .

Comscore data cited by JPMorgan Chase shows that most of Amazon's growth is driven by sales of consumer electronics, which accounted for $94.4 billion in total sales on the Amazon platform in 2020. The company also has a monopoly on books and magazines, with 80% of online sales in the category coming from Amazon last year .

Despite the pandemic's significant impact on e-commerce, Amazon's e-commerce sales will continue to grow. eMarketer estimates that the company's U.S. e-commerce sales will reach $463.1 billion by the end of 2022.

Although Amazon's policies on third-party sellers are being tightened, sellers have not stopped complaining about Amazon, and many have expressed their desire to "quit Amazon." However, at present, in the United States, there is still no platform that can challenge Amazon's position. Amazon's huge market share also gives it a strong enough position when facing third-party sellers, which is probably an important reason why Amazon dares to be so "willful."

Amazon

American e-commerce

Walmart