$120 million! Amazon's European M&A operation company receives largest single equity financing

Recently, according to foreign media reports, Amazon's M&A operation company SellerX received $120 million in Series B financing. This round of financing was led by LCatterton, followed by Sofina (Belgian fund) , and Felix Capital and Cherry Ventures, which had previously invested in the seed round , continued to participate.

SellerX was established in Berlin, Germany in September 2020. It is a company engaged in acquisition and operation. It mainly focuses on the fields of home furnishings and consumer goods . Similar to many acquisition companies, the brand channels it acquires are mainly several large e-commerce platforms such as Amazon and eBay.

  SellerX's seed round of financing was completed in December last year, with a financing amount of US$118 million , led by Felix Capital and Cherry Ventures, and investors also included Bezos, Chris North (former Amazon UK CEO), etc. For a startup company that was established not long ago, the amount of its first round of financing surprised many people at the time. With so many business giants participating in the investment, many people said that the future is promising. The company's co-founder also expressed the hope that the company can become a giant in digital consumer products.

In addition to SellerX, there are several well-known brand acquisition companies in Germany , such as Berlin Brands Group . Berlin Brands Group was established earlier than SellerX in 2005, and is mainly concentrated in Europe, America, China and Turkey. Its acquisition areas are slightly different from SellerX, involving kitchenware, garden brands, etc.

If we talk about the current large number of brand acquisition companies, the majority are still from the United States. For example, THrasio (in the fields of maternal and child care, pets, home furnishing, etc.), which has also established a local team in China , Perch, a giant acquisition company in the consumer field, and Growve, which has its own factory. But the most noteworthy thing is that SellerX's financing is also the largest single equity financing among Amazon's acquisition and operation companies in Europe. Some people say that SellerX's actions are always surprising!

Amazon Europe

Mergers and acquisitions operating companies

Financing