TikTok Shop Black Friday sale ends! Sales tripled last year's Black Friday, with single-day sales exceeding $100 million

TikTok Shop's biggest Black Friday sale in history came to a close, setting many new records. The GMV of payments in the US exploded by 176%, more than three times the Black Friday sale last year, and sales on Black Friday exceeded US$100 million, both of which set new records for sales in previous years.

This time, TikTok Shop related promotion topics gathered a large amount of exposure, celebrities and influencers came together to help, and the top influencers broke the record of 2 million US dollars in a single sale in the US, jointly creating a Black Friday promotion with hot content. Content helped cross-border merchants to explode their business, and the overall GMV of merchants in the self-operated (POP) model exploded by 191%, and the overall GMV of the fully managed model exploded by 187%.

During this year's Black Friday, content e-commerce has demonstrated its unique growth advantages and has become an important driving force for merchants to achieve explosive performance. Many merchants used content e-commerce to reach the peak of annual sales during Black Friday and achieved their sales targets beyond expectations.

The content ecosystem is gaining momentum, with top influencers breaking the US record of bringing in $2 million in sales in a single event

TikTok Shop's unique content ecosystem has injected a steady stream of momentum into this promotion. During Black Friday, the number of influencers increased by 122%, celebrities helped to promote content, and influencers promoted sales rapidly.

Nicki Minaj, a well-known American rapper , helped to bring in content and attracted great popularity. Stormi Steele, a beauty and cosmetics anchor and founder of the beauty brand Canvas Beauty, brought in more than 2 million US dollars in a single session during Black Friday, breaking the record for single-session sales in the US.

In addition, the continuous output of massive high-quality content has led to a high degree of interaction between merchants and consumers. The #tiktokshopblackfriday hashtag video has been viewed over 4 billion times, and the #tiktokshopcybermonday hashtag video has been viewed over 3.5 billion times. The enthusiastic participation of users has added more heat to Black Friday and further ignited the atmosphere of shopping sprees. In the end, the number of consumers in the US region of TikTok Shop exploded by 265% during the Black Friday weekend.

Good content, good products, and good services have triggered a 191% increase in GMV in the self-operated (POP) model

TikTok Shop's self-operated (POP) model has achieved a milestone this year, with GMV increasing by 191%. The explosion of the self-operated model is mainly due to the joint drive of good content, good products and good services.

First, good content stimulates purchasing intention. The number of short videos submitted by experts increased by 160%, driving the GMV of expert content to increase by 191%. At the same time, the performance of short videos sold by merchants themselves was also eye-catching, with GMV increasing by 136%, exceeding one million US dollars per day, providing a new path for merchants to grow.

Secondly, good products can trigger consumer demand. For example, pre-lit artificial Christmas trees have become a hot-selling item. Many American users have purchased Christmas trees with the help of the Black Friday promotion. A single merchant has sold nearly 10,000 orders, enough to decorate an entire street in the United States. Outdoor LED flashlights are deeply loved by American users in camping and night travel scenes with their super bright beams and emergency flash functions. The turntable puzzle table has quickly become a new popular game for American families through TikTok short videos, showing the beautiful scene of the whole family sharing puzzle time during the holidays. These hot-selling items that are both practical and innovative have illuminated users' daily lives and greatly enriched the shopping experience. In addition, the list of hot-selling products covers multiple scenarios such as fitness, beauty, and home furnishings, meeting the diverse needs of consumers and becoming a strong driving force for the growth of platform sales.

Finally, good service provides reliable guarantee. TikTok Shop works closely with merchants to ensure sufficient supply and stable supply of core products, while strictly controlling product quality to ensure high standards of products sold on the platform; in terms of logistics, the platform attaches great importance to time management to ensure that goods can be delivered in a timely and safe manner, providing users with a smooth and reliable Black Friday shopping experience.

Among self-operated businesses, brand merchants performed particularly well, with brands such as AOSOM, Bedsure, POP MART, and TYMO all experiencing concentrated growth. During the Black Friday promotion, the home textile brand Bedsure achieved a milestone breakthrough with the help of TikTok Shop, with an overall GMV growth of 321%; Mairick also achieved significant high growth and strong growth during the promotion. Merchants generally believe that TikTokShop not only provides them with a new sales growth engine, but also allows them to deeply feel the huge potential of content e-commerce.

High-priced and high-quality hot-selling products are frequently launched, and the content promotes the GMV of the full-hosting model to explode by 187%.

TikTok Shop's fully managed model also saw breakthrough growth, with GMV increasing by 187%. Relying on high-priced goods and rich content, the platform has brought high-quality business growth to fully managed merchants and pushed the fully managed model to a new level.

High-priced and good-quality goods have become the new growth engine for fully managed merchants this year. The GMV of high-priced and good-quality goods has exploded by 221%, and more than 17,000 products have been sold out, covering women's and children's clothing, mother and baby clothing, shoes, bags and accessories, household daily necessities, 3C digital appliances and other industries.

The launch of brand hosting upgrades also boosted the performance of merchants. Katch Me's overall GMV surged 322%, of which 81% was from content and 94% from high-priced and quality goods. NcmRyu & Timeoff set a new brand record for two consecutive days, with a GMV surge of 116%. Asvivid's average unit price was $23.4, achieving a GMV surge of 107%, with 94% from high-priced and quality goods.

The GMV of the fully managed content market saw strong growth on Black Friday, with short video GMV exploding by 195% and live broadcast GMV exploding by 174%. Such explosive growth is mainly due to the rich and diverse content gameplay, which injects more vitality into the platform's promotional activities. Among them, the talent challenge attracted more than 660,000 short video submissions, with video GMV accounting for as high as 30%; the agency challenge accumulated more than 570,000 posts, and the total GMV of participating agencies exploded by 257%; the alliance ranking competition, with nearly 10,000 "high-level talents" participating, drove the incremental GMV to exceed one million US dollars, creating more business growth opportunities for merchants.

TikTok Shop content e-commerce dividends are fully demonstrated, and merchants have the best opportunity to settle in

As the Black Friday promotion draws to a close, in order to help more qualified merchants participate in the supply of high-quality goods in the United States, achieve business growth, and continue to ensure consumers' shopping experience, TikTok Shop recently updated the US cross-border self-operation entry standards. The main changes are: the merchant's third-party e-commerce platform operation experience has been adjusted from required to optional.

TikTok Shop provides a variety of benefits for new merchants and key merchants. Merchants can enjoy the benefits of the new merchant package after they settle in. The platform will provide commission-free, promotional discounts, and new merchant companionship to address the pain points of new merchants, help new merchants solve store management problems, and support new merchants to start their business from 0 to 1.

Key merchants fill in their third-party business qualifications when they move in, and have the opportunity to enjoy the four exclusive rights and interests customized for key merchants by TikTok Shop, including 1V1 exclusive support from operations managers, supporting services for merchant operations, protection of popular products, exclusive high-potential merchant tasks, etc. The platform will help solve operational bottlenecks for top merchants and assist them in long-term and healthy operation.

The Black Friday heat relay, TikTok Shop will also start the year-end sales boom strongly. In December, three major marketing events, Holiday Haul (December 3-December 18), Final Call Fest (December 19-December 25) and Stock Up For 2025 (December 26-December 31), will be launched one after another, providing merchants with continuous sales opportunities.

The strong outbreak of content e-commerce on Black Friday not only helped cross-border merchants achieve high-quality growth, but also provided consumers with more shopping options. In the future, TikTok Shop will work with more merchants to explore unlimited business opportunities and open up a new blue ocean for cross-border e-commerce.

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