What is Billie? Billie Review, Features

Founded in New York in 2017, Billie is a subscription-based women's personal care brand that started out with women's shaving products. Billie takes inclusivity as its brand concept and calls on women to boldly show their body hair.

About Billie

• Billie is an internet start-up in razors and body care targeting millennial and Gen Z women, founded by Georgina Gooley and Jason Bravman, who plan to sell high-quality women’s razors and personal care products directly to female consumers at a lower price;
• Billie's products include women's razors, makeup remover wipes, lip balm, shower shampoo, etc. The brand's entry-level set costs $9 and comes with a razor handle, a magnetic shower holder and two razor heads. The set of two razor heads also costs $9. The shaving foam costs $8. In addition, Sudsy Body Wash costs $9 and Dry-Bye Body Lotion costs $12.
• Billie worked with top industrial designers in New York. The design of the entire razor adopts a minimalist style to maximize ergonomics. In addition, Billie uses 5 sharp blades made in the United States and wraps them in 360° charcoal shaving soap to make the sliding smoother. The rounded contour of the razor can take better care of every narrow place. Dermatologist-certified, Billie's blades are particularly gentle even for users with sensitive skin. Billie also configures a magnetic base on the set to place the razor on the base so that consumers' razors do not get wet and there is no trouble.
• Body hair can be said to be a taboo in women's advertisements. For a long time, women's advertisements have shown glamorous models. Billie broke the industry's conventional practices and did not shy away from exposing these "unsmooth" parts in the commercials, allowing models to boldly show their body hair in front of the camera. Billie also called on users to post these imperfect photos and learn to accept their own bodies. Billie told consumers that hair removal is a personal choice and they don't have to live up to other people's expectations.