Continue to cultivate high-quality merchants and brands SHEIN's "Quality Products" overseas expansion plan is launched simultaneously

Recently, SHEIN's national 500-city industrial belt overseas expansion plan was officially launched for one year. On the basis of continuously driving many third-party merchants, brands and industrial belts to go overseas, SHEIN has added three major initiatives to help the "high-quality products" of the industrial belts go overseas, further enhance the competitiveness of cross-border merchants' products and brands, increase the cultivation of high-quality merchants, support high-quality products, and help outstanding brands go overseas. With the three major measures of "priority processing, optimal resources, and high-quality services", combined with its own flexible on-demand supply chain model innovation methodology, it continues to drive the high-quality overseas expansion of industrial belt merchants.

In the past year, with the continuous advancement of SHEIN's overseas expansion plan in 500 cities across the country, SHEIN platform products have continued to expand to more than 20 categories, including clothing, shoes and bags, jewelry accessories, home furnishings, beauty and personal care, electronic products, sports and outdoor, etc. Among them, many high-quality merchants and brands with annual sales of over 100 million have emerged in categories such as clothing, shoes and bags, and accessories. The number of new merchants from the industrial belts of seven provinces, including Zhejiang, Guangdong, Fujian, Jiangsu, Shandong, Henan, and Hebei, is particularly prominent.

SHEIN launches three "excellent" measures to help "excellent products" go global

Statistics from the General Administration of Customs show that in the first half of this year, China's cross-border e-commerce imports and exports reached 1.22 trillion yuan, a year-on-year increase of 10.5%, becoming a new engine and new potential to drive China's foreign trade growth. From 1.06 trillion yuan in 2018 to 2.38 trillion yuan in 2023, China's cross-border e-commerce imports and exports have increased by 1.2 times in five years. With the continued growth of the scale of cross-border e-commerce, and the continuous strengthening of quality innovation and brand-driven trends, cross-border e-commerce has also entered a new stage of branding and high-quality development.

In order to promote the healthy and sustainable development of the industry, at the Guangzhou Cross-Border E-Commerce Fair, which was recently held and is a benchmark for the industry, Amazon , S HEIN , Rakuten , Coupang and other outstanding global companies jointly launched five cross-border e-commerce initiatives in China , calling on the entire industry to provide high-quality goods and services, accelerate brand expansion overseas, promote technological innovation, strengthen industry self-discipline, maintain market order, protect intellectual property rights, resist unfair competition, and promote the healthy, orderly growth and standardized and sustainable development of the industry.

This time, SHEIN integrated the resources of the entire platform, and launched three arrows simultaneously to help the industry belt "high-quality products" go overseas, further increase the merchant cultivation efforts, help build high-quality merchants, enhance product innovation, and further increase the support for high-quality products and excellent brands. Specifically, SHEIN has added three major measures of "priority processing, optimal resources, and high-quality services", namely, accelerating the cultivation of high-quality merchants, providing high-quality merchants with exclusive customer service docking, enjoying the rights and interests of priority new products and priority handling of complaints, and helping high-quality merchants to increase sales in all aspects by increasing the new product quota, exclusive traffic support, marketing activity support, and extending the virtual period for new product testing. Further shortening the payment cycle on the basis of the previous month and providing advanced training empowerment can further improve the capital turnover utilization rate and comprehensive management capabilities of merchants.

High-quality products can also enjoy faster new products, additional traffic exposure and marketing activities, and the stores where high-quality products are located will also have quality store logos and enjoy product price protection. In addition to helping high-quality merchants and products expand into the global market, SHEIN also combines its own brand advantages and leverages social media and celebrity resources to help excellent brands grow their brand power.

By cultivating high-quality merchants and supporting high-quality products and brands, SHEIN will continue to enhance its comprehensive competitiveness and brand influence in the global market, and help industrial belt merchants and brands continue to grow in the global market.

Last September, SHEIN, which vigorously promoted the "cross-border e-commerce + industrial belt" model, took the lead in launching the national 500-city industrial belt overseas expansion plan. As of the first half of this year, more than 300 city industrial belts in more than 20 provinces have settled in the SHEIN platform, which has also led to the "overseas fever" of major industrial belts to expand international markets through cross-border e-commerce platforms. Now, with the increase in the overseas expansion of "high-quality products", more high-quality merchants, products and brands in industrial belts will benefit from it.

Diversified overseas cooperation models comprehensively accelerate the high-quality overseas expansion of industrial belts

Data shows that in 2023, cities such as Shenzhen, Shanghai, Ningbo, Guangzhou, Hangzhou, Zhengzhou, and Qingdao are at the forefront of cross-border e-commerce import and export scale. Coincidentally, these major cities were also rated as "significantly effective" cities in the 2023 cross-border e-commerce comprehensive pilot zone assessment results, which is basically consistent with the major foreign trade provinces represented by Guangdong, Zhejiang, Jiangsu, Shandong, and Fujian. In fact, in addition to these major foreign trade provinces and important cities, there are still large-scale industrial belts that not only have a strong industrial foundation, but are also accelerating their integration with cross-border e-commerce. From swimsuits in Xingcheng, home textiles in Nantong, Hanfu in Cao County, wigs in Xuchang, slippers in Jieyang, toys in Shantou, glasses in Danyang, lamps in Zhongshan, and small appliances in Shunde, these high-quality industrial belts have now found a second growth curve through cross-border e-commerce such as S HEIN , and their overseas performance is outstanding.

Since the deepening of SHEIN's platform strategy and the promotion of the national 500-city industrial belt overseas expansion plan, SHEIN platform products have continued to expand to more than 20 categories, including clothing, shoes and bags, jewelry accessories, home furnishings, beauty and personal care, electronic products, car decoration, sports and outdoor, and maternal and child products. Among them, there are many high-quality merchants and brands with annual sales of over 100 million in categories such as clothing, shoes and bags, and accessories. The industrial belts from seven provinces, including Zhejiang, Guangdong, Fujian, Jiangsu, Shandong, Henan, and Hebei, have performed outstandingly in the number of new merchants. In 2024, SHEIN will hold more than 150 investment promotion and empowerment activities in the national industrial belts. For this purpose, SHEIN has formed a special team to go deep into the vast industrial belts for a long time, explore high-quality industrial belts, and help the industrial belts truly create high-quality products and brands with global competitiveness.

In order to meet the overseas needs of different industrial belts, merchants and brands, SHEIN has also continued to launch diversified overseas cooperation models that meet the characteristics and needs of different merchants, providing both agency operation empowerment for merchants who are good at making products and brands, and independent operation cooperation models for merchants who have platform operation experience and are good at making brands. This year, SHEIN launched a "semi-hosting" model, which not only reduces the daily operation burden of merchants but also supports them to exercise greater autonomy, so that merchants can enjoy the freedom of product selection while relying on the operation support and traffic resource assistance of the SHEIN platform to achieve rapid product promotion and sales growth. It is worth mentioning that SHEIN's semi-hosting model has now been launched in the United States and five European countries.

In addition, the innovative model and methodology of flexible on-demand supply chain on which SHEIN relies for its success have been continuously implemented and flourished in more industries, especially non-standard industries such as home furnishings, jewelry, accessories, etc. that pursue more fashion and personalization, through platformization and industrial belt overseas expansion plans. More industrial belt merchants and brands have also learned the construction of digital flexible supply chains and achieved transformation and upgrading through cooperation with S HEIN . The win-win and mutually beneficial business environment and clear platform governance rules that SHEIN has created over a long period of time have also provided a stable foundation for the healthy development of third-party merchants, brands and industrial belts.

Now, with the addition of the three major initiatives of SHEIN's "Premium Products" overseas expansion plan, more high-quality merchants, high-quality products and outstanding brands will usher in the "accelerated run" of overseas expansion and achieve continued success in the upcoming year-end cross-border peak season and future long-term competition.

SHEIN

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