What is Sponsored Brands? Sponsored Brands Review, Features

Sponsored Brands is one of the advertising types in Amazon's advertising business. Sponsored Brands are ads that can feature a personalized brand logo, a customized headline, and up to three products.

About Sponsored Brands

• Sponsored Brand refers to Amazon brand promotion advertising. The old version is title search advertising, which appears when consumers search for products on the Amazon platform.
• These ads appear in search results and help gain recognition for your brand and product portfolio.

Advertising Features

• Display brand logo;
• Customize ad title;
• Up to 3 product ASINs can be uploaded;
• Sponsored Brands ads appear on search results pages, which can increase brand exposure and drive sales of your product portfolio.

Target customers

• Sellers registered with Amazon Brand Registry;
• Agents;
• VC seller.

Eligibility

1. Account Eligibility

• VC account or professional sales account;
• Brand owners who have registered for brand registration;
• The account status is [Active] and the performance is good;
• A valid payment method;
• Ability to ship products to the countries or regions where the advertisements are placed;
• Product listings should be available in the same category or categories.

2. Product requirements

Amazon does not support used, adult products, or refurbished products.

3. Campaign Limitations

• The number of ads in one campaign is limited to 100;
• The number of keywords in one campaign is limited to 1,000.