Affected by the global market downturn, many sellers this year said that sales were poor and they had to "tighten their belts". As the "first shot" of the peak season in previous years, this year's Amazon Prime Day ended with a lot of voices saying it was "purely charity" and "no sales in the European and American markets". However, its Japanese site broke multiple records, performing unexpectedly.
The development of the European and American e-commerce markets has fallen into a sluggish state, so many sellers are eager to move into other potential markets and emerging markets. As the world's third largest economy and the world's fourth largest e-commerce market, Japan, which has frequently reported good news of explosive sales, has undoubtedly become a new overseas destination for sellers.
When entering the new e-commerce market, sellers not only need to consider their ability to resist risks, but also care about the platform's popularity. Amazon, Rakuten, Yahoo, Qutian and other platforms have become the first choice.
In addition to choosing a good platform, logistics timeliness is also of utmost importance. If sellers want to deploy on the Japanese local platform, the timeliness of picking up (going online) small packages is particularly important. If the indicators of this platform assessment are not met, the store may be closed. Recently, Qianhai Ledi, a new generation of Japanese air and sea faction dealer, launched a new e-commerce small package product, which can be picked up and posted online in an average of 3 days, and can be picked up the next day after delivery at the fastest, and delivered the day after tomorrow , to help sellers better complete the platform's timeliness assessment.
With increasing recognition , Japanese e-commerce is experiencing new growth
Japan's domestic inflation has always remained at a low level, but with the soaring crude oil prices and the depreciation of the yen, domestic inflation has begun to emerge. Specifically, the increase in prices has become more and more obvious. Even food and beverages, which have rarely adjusted their prices, have achieved the largest increase in seven years.
The latest data shows that in June, Japan 's core consumer price index (CPI) excluding fresh food rose by 2.2% year-on-year, which has been higher than the Bank of Japan's 2% target for the third consecutive month. Although Japanese wages have increased, the increase has not kept up with prices. The real wage adjusted for inflation has fallen by 1.8% from the same period last year , the largest year-on-year decline in nearly two years. The actual purchasing power of Japanese families has fallen sharply . How to maximize savings has become a major priority for the Japanese people .
Based on this, Japanese e-commerce has changed the traditional business model , reduced layers of agents, and eliminated the middlemen who make a profit from the price difference, which really helps consumers save living costs. Therefore, it is increasingly recognized by the Japanese people. Coupled with the repeated epidemic in Japan, Japanese cross-border e-commerce may once again usher in new opportunities for growth, which can be seen from the performance of PD Member Day Japan Station.
Layout of local platforms to ensure timely assessment
When sellers are planning to enter Japan, in addition to Amazon, they should also focus on local e-commerce platforms such as Rakuten (Japan's largest e-commerce platform), Yahoo Japan (which is about to merge with SoftBank's boutique B2C mall Paypay Mall to launch a new Yahoo Shopping Mall), and Qutian (which is very friendly to sellers).
Many sellers who have been deeply involved in Japan's local e-commerce platforms in the early stage are also quite satisfied with the performance of the platforms. Therefore, when Rakuten was recruiting investors in China last year, it triggered a wave of store openings, and even many sellers spent a lot of money to buy stores.
However, for Japanese local e-commerce platforms, the timeliness of small packages on the Internet is particularly important. If the indicators of this platform are not up to standard, it will affect the quality of operation at the least, and may even lead to the closure of the store. Therefore, it is particularly important to choose a good logistics company to ensure stable timeliness.
Qianhai Letian, a new generation of powerful Japanese air and sea dealer, has launched a new e-commerce small package product, which can be collected and put online in an average of 3 days. The fastest collection can be achieved the next day after delivery, and delivery will be completed the day after tomorrow, helping sellers to better complete the platform's timeliness assessment.
Qianhai LeDi, a brand-new e-commerce product, leverages the advantages of being a first-leg dealer and its own customs clearance agency, as well as the advantage of large cargo volume to negotiate for last-leg resources, so that sellers’ small packages can basically be “ collected and posted online within an average of 3 days .”
More importantly, Ledi has also integrated new resources, with fixed flights from Shenzhen to Osaka, Japan every day from Monday to Thursday. This layout further strengthens the advantages of local sellers in Shenzhen . Sellers deliver goods before 12 noon every day, take off from Shenzhen the next morning, and arrive in Osaka in the afternoon. Through the integration of tail-end resources, the goods can be retrieved and put online at the earliest that night. Such online efficiency can easily cope with the assessment of local Japanese e-commerce platforms, which is conducive to the weight of stores and achieve better operating benefits.
Reverse calculation of bulk goods saves 4 points of profit
Since the Japanese Customs implemented the reverse calculation policy, in the past two years, many Amazon goods have entered Japan by pretending to be commercial items, in order to avoid the increase in tariff costs caused by the reverse calculation. However , once this gray operation is adopted, sellers cannot put labels on the packaging boxes, and will put labels on the goods after they arrive in Japan. This operation not only has great safety risks, but also affects the timeliness of the peak season.
LeDi's " active reverse calculation, ultra-low settlement " business actively participates in the reverse calculation required by the Japanese Customs. Sellers can label the goods themselves before shipment, and the goods can be delivered to the Amazon warehouse as soon as they are picked up in Japan. The timeliness advantage is very significant, and there are no safety risks for the goods. On the other hand, sellers only need to declare and settle at a ratio of about 35% of the sales price, so that the cost of tariffs returns to the level before the reverse calculation, and easily get an extra 4 percentage points of profit.
Open last-mile resources, high quality and low price
Ledi has always been focusing on "Japan's new generation of Japanese air and sea power dealers" and constantly strengthening every link of the Japan special line . After years of hard work, Ledi has its own customs clearance agency in Japan, self-operated Japanese overseas warehouses, and self-built local delivery teams. At the same time, through continuous process optimization, the last-mile resources are becoming more and more mature. Recently, Ledi has opened these last-mile resources to provide customs clearance, overseas warehouses (warehousing, drop shipping, labeling), delivery and other services. Sellers or peers in need are welcome to contact us for consultation.
Ledi Consolidation, Quality Service
Sellers with many products and large quantities can also learn about Qianhai Ledi's Japan consolidated shipping service. Compared with other peers' combined shipping by sea + air, all of Qianhai Ledi's consolidated shipping packages are air routes, which are faster! The most important point is that Qianhai Ledi does not despise any customer. Cross-border sellers who choose Ledi consolidated shipping can enjoy 1-on-1 exclusive customer service like other products!
Sellers in need are welcome to contact 13802585777 (same number on WeChat) or scan the QR code above for details ~ Japan Delivery |
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