With the increasing attention paid to advertisements and new products, Amazon buyers’ consumption habits have changed!

Recently, Feedvisor released the 2021 Amazon Consumer Behavior Report. The report found that the influence of major e-commerce platforms on consumers is still significant, and the general trend of online shopping has not diminished. Buyers consider more factors when shopping, such as price, feedback from other buyers, multi-platform comparisons, and advertising . It seems that if sellers want to meet consumer needs, they need to work harder in these areas.

The report shows that buyers are becoming more and more dependent on the Amazon platform. In the past two months, nearly 70% of the respondents have bought goods on Amazon, and the number of Amazon members accounts for 72% of the respondents. Both Amazon members and non-members said that they have increased their online shopping frequency (members account for 64%); in addition, 56% of people said that they would browse the Amazon platform multiple times.

Previously, many studies have shown that American consumers will shop in advance, but according to this report, nearly half of consumers will still wait until the actual peak season to shop , but the products they buy tend to be larger items.

Sellers should note that, in addition to some products with high repurchase rates, new products are also very attractive to buyers . The report shows that 62% of respondents have started searching for new products on Amazon. In addition, product prices and feedback from other buyers are also particularly important for buyers to choose products.

During the peak season, competition among major e-commerce platforms intensified, and various promotional activities also flooded in. At this time, buyers will compare multiple e-commerce platforms when purchasing products. Amazon is the first choice, but not the only choice. Major retailers such as Walmart, Best Buy, and Target are also competing for the US market. However, the report data shows that 53% of people choose Amazon , which still has a clear advantage.

It is worth noting that advertisements, which are usually not given much attention, are having an increasing impact on product sales . Data shows that 55% of consumers pay attention to advertisements on search pages; 49% of young and middle-aged shoppers said they would buy the first product listed on the Amazon search results page.

Changes in consumer habits and behaviors also serve as a reminder to sellers that when selling products, they cannot just rely on a single factor such as price or good appearance to win the market. Multi-faceted investment has become inevitable.

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