Amazon Global Selling's first innovation center in Asia Pacific officially opens

November 8, 2024, Shenzhen - Today, the first innovation center of Amazon Global Selling in Asia Pacific was officially opened in Shenzhen. With the joint support of the Shenzhen Municipal Government and the Qianhai Authority , the innovation center will integrate resources from various export cross-border e-commerce sellers, industry organizations, and service providers to create a cross-border e-commerce innovation exchange and incubation base radiating Asia-Pacific . With "gathering practices, cultivating capabilities, and accelerating innovation" as the core, the innovation center will build a complete innovation system, promote industry experience sharing by building an exchange network, and enable sellers' innovation capabilities in products, brands, operations, and cognition . The center will also use Amazon's global and third-party resources to accelerate the transformation of innovative results, enhance sellers' core competitiveness , and promote the high-quality development of export cross-border e-commerce .

Cindy Tai, Vice President of Amazon Global and Executive President of Amazon Global Selling Asia Pacific, said: "Shenzhen is an innovation hub and the 'base camp' of cross-border e-commerce . We hope to use the innovative atmosphere here to ignite the engine of innovation. Against the backdrop of the rapid development of global cross-border e-commerce, innovation has become one of the core driving forces for the industry's growth. From product research and development to business models, from operations management to talent training, the ever-changing environment has put forward multi-dimensional requirements for overseas companies. We believe that only by insisting on promoting innovation in products, services and operating models can we stand out in the increasingly fierce global competition, truly achieve high-quality development of the cross-border e-commerce industry, and create greater value for global consumers. "

After the opening of the Amazon Global Selling Asia Pacific Innovation Center, it will provide an offline display space for innovations from all parties in the industry. The innovation center has set up a seller display area "Ella's House " . The first batch of more than 130 innovative products on display came from more than 90 well-known overseas brands from different regions across the country, which not only reflects the diversity and originality of cross-border e-commerce products, but also highlights the innovative strength of Chinese sellers. In the long run, the innovation center will provide opportunities for all parties in the industry to display and communicate, and promote the wider recognition and application of innovative achievements.

After the innovation center is put into use, it will provide services centered around the three core concepts of "gathering practices, cultivating capabilities, and accelerating innovation" :

Converging practices: building a communication network and stimulating collaborative innovation

After the Innovation Center is put into use , the " Amazon Innovation Leaders Alliance " will be established to bring together sellers from all over the world, industry experts , Amazon and related institutions , and other representatives to share cutting-edge concepts, innovative strategies and best practices through summit forums, special seminars and other activities, so as to inspire and guide a wider range of sellers to pay attention to, try and persist in innovation . Taking advantage of the geographical advantages of Shenzhen and the Greater Bay Area , the Innovation Center will organize cross-regional exchange activities to promote exchanges and cooperation among sellers from all over the world . These activities will focus on hot topics such as emerging technology applications, supply chain optimization, and global consumer trends.

Cultivation capabilities: empower sellers in all aspects and enhance innovation competitiveness

The Innovation Center will cultivate sellers' capabilities in four aspects: "product power", "brand power", "operational power" and "cognitive power". Specifically: 1) Improving "product power": The center will provide sellers with product innovation support, including product research and development, digital transformation and sustainable development suggestions, through activities such as "Overseas Brand New Product Incubator" and "Frontier Product Technology and Design Innovation Classroom". 2) Shaping "Brand Power": The center will discuss overseas brand building strategies with sellers and jointly create a brand overseas white paper. Compliance is an important part of brand building. The center will provide sellers with compliance training to help them understand and comply with international market rules, protect and enhance brand reputation, and provide customers with a safer shopping experience. 3) Enhancing "operational power" : For Amazon's latest products and services, the center will organize practical exercises to ensure that sellers can make full use of them and gain "first-mover advantage". At the same time, the Innovation Center will also help sellers choose suitable service provider partners through the Amazon service provider network, and focus more corporate resources on innovative practices. 4) Cultivate " cognitive ability ". The center will regularly publish consumer insight reports and industry white papers for different countries and regions around the world, and form an advisory group composed of senior Amazon experts to help sellers grasp the direction of innovation through knowledge sharing and innovation guidance.

Accelerate innovation: link resources from all parties and promote the transformation of innovative achievements

The Innovation Center will leverage Amazon's global resources to accelerate the overseas expansion of enterprises. For innovative products, Amazon Global Selling will hold offline launch events at the center and leverage Amazon's global site advantages to help these products enter the global stage. The Innovation Center will also play a bridging role, assisting sellers in connecting with high-quality third parties and supporting them in exploring diversified cooperation.

The opening of Amazon Global Selling Asia Pacific Innovation Center will provide more and better opportunities and resources for the cross-border e-commerce industry.

Amazon

Innovation Center

Asia Pacific