Traffic has increased exponentially! Some sellers have daily sales of 30,000

The first half of the year is relatively the off-season for cross-border e-commerce sales. The promotional festivals of major platforms are often concentrated in the second half of the year. Coupled with the impact of the epidemic at the beginning of this year, many cross-border sellers have ushered in a difficult "late spring cold".

However, during this off-season, a large number of Chinese sellers have experienced a peak in traffic, starting the autumn "harvest" mode ahead of schedule , with some sellers even achieving daily sales of up to 30,000 orders .

“Consumers in emerging markets are so enthusiastic about shopping that I placed tens of thousands of orders on the day of the big sale,” said a seller with booming sales. The secret to helping sellers’ sales surge is to seize the 3 15 Consumer Sale , Shopee’s first super promotion event of 2022 , and take advantage of the platform’s peak traffic to select products accurately!

The number of orders has increased to 5 times that of normal days , and the hot-selling products are all here↓

In the just concluded Shopee 3.15 promotion, overseas consumers once again refreshed the order volume record of cross-border sellers with their enthusiasm. The editor learned that on the day of Shopee 3.15 promotion, the number of goods sold in the first two hours was 5 times that of normal days. Chinese cross-border products with good quality and good prices are favored by emerging markets: fashion accessories, mobile phones, tablets and accessories, home life, beauty and health care have become the most popular cross-border categories.

As an important new engine for the growth of cross-border sellers' orders, the growth rate of e-commerce in the new Latin American market is astonishing. According to the data for the whole year of 2020, e-commerce in Latin America achieved a growth of 63.3%, which is five times higher than expected, making it one of the fastest growing e-commerce regions in the world.

At the same time, the number of people in Latin America who have access to the Internet and are starting to shop online is also rising, and has now exceeded 267 million, accounting for 45% of the total population in Latin America. The rapidly rising cross-border penetration rate and Internet penetration rate undoubtedly indicate the hidden consumption potential and volume of the Latin American market.

During the Shopee 3.15 promotion, many cross-border sellers took advantage of the traffic dividend and saw a gratifying increase in product sales. Many domestic products have become the "new darlings" of the Latin American market.

European and American style cosmetics are very popular, with one seller selling 30,000 pieces a day . Platform data shows that a cosmetics seller in Yiwu City has accurately understood that Brazilians prefer bold makeup styles, and has made a nude and dark-colored matte velvet lip glaze a hot item in the store. On the day of the promotion, sales reached 30,000 pieces, and it successfully ranked among the best-selling items.

Decorative home products are popular before the holidays. As the traditional Western holiday Easter approaches, Brazilian consumers are busy purchasing holiday home decorations, and Shopee's 3.15 promotion has become an excellent shopping opportunity. Shenzhen Maifeng Trading is targeting business opportunities with a "fast, accurate and ruthless" momentum, focusing on creative lighting, 3D wall stickers and other products. On the day of the promotion, its Brazilian store sales exceeded 20,000 pieces.

The maternal and infant category has performed very well, and there are other popular products in the Brazilian market

Compared with a number of hot-selling products, the maternal and child category performed extremely well in this Shopee 3.15 promotion. It not only successfully ranked among the best-selling cross-border products in Brazil, but also captured the hearts of many fashionable Brazilian mothers.

A Shenzhen foreign trade company has achieved remarkable results with its maternal and infant products. On the day of the promotion, the sales volume of its store in the Brazilian market exceeded 10,000. The person in charge of the company said that in order to meet the personalized needs of Brazilian mothers, customized decorative elements such as diamonds and letters were incorporated into the design of pacifier products , which achieved excellent results.

"From the market information released by Shopee's official account, I found that Brazilian women are more concerned about beauty and prefer personalized products." The seller thought that when Brazilian mothers buy baby products, they would also like pacifiers that are decorative in addition to their functional features, so he began to produce customized high-quality pacifier products.

Mothers’ demand for high-quality and personalized maternal and infant products, the development of maternal and infant categories in the Latin American market, and the increasing market share of Shopee’s maternal and infant categories undoubtedly indicate that the maternal and infant market has more possibilities in the future and are also driving sellers to flock to this potential category.

But for many sellers, Brazil, which accounts for 42% of the B2C e-commerce market share in Latin America, has more than just the potential category of maternal and child products. There are also many "hot products" waiting to be tapped. In this Shopee 3.15 promotion, many products are also favored by overseas consumers.

In terms of popular products , they mainly include hairpieces, smart watches, razors, humidifiers and Bluetooth headsets; in terms of the hot search rankings , the new hot-selling products mainly include speakers, wireless Bluetooth headsets, dresses, underwear, handbags, women's backpacks, cosmetics and water bottles; in terms of the hot search surge list , they mainly include bicycles, football shoes, glasses, women's watches, Easter, children's queuing clothing, etc.

In addition to the Brazilian site, sellers on other Shopee sites also achieved great results in sales during the 3.15 promotion, but the best-selling products in each market were different .

Vietnam market : anti-blue light glasses, lip gloss, chargers, moon night lights, shorts.

Philippines market : smartphones, cycling sunglasses, foundation, T-shirt storage boxes, and popular jackets.

Malaysia market : smart watches, study tables, DIY chains, wide-leg pants, waterproof eyeliner.

Thailand market : charger cases, ton buckets, necklaces, hair removal devices, women's short-sleeved shirts.

…

If the best-selling list is the "gravity rope" for sellers to select products , then selecting products based on market demand is the indispensable material for the gravity rope made by sellers.

Creating explosive business opportunities and revealing the key points of Latin American order growth

Looking at the Latin American markets that Shopee has entered so far , Brazil is the top market , with a strong consumption capacity of over 200 million people and an Internet penetration rate of up to 75%; followed by the Mexican market with great development potential, with 95.9% of Internet users accessing the Internet through mobile devices and the e-commerce market developing rapidly; Chile and Colombia are rising stars in the market , with higher average order values ​​and a younger e-commerce shopping population.

In terms of the speed of e-commerce development, these four markets are all showing a trend of rapid development, and the penetration rate of mobile phones and the Internet is relatively high. Whether in terms of e-commerce market size or development prospects, they are all leaders in the blue ocean market.

Shopee's forward-looking layout and the blue ocean business opportunities it has created for sellers have allowed more cross-border sellers to find another key area for in-depth development.

It is understood that for the Latin American market, Shopee has customized a number of traditional promotional events according to local customs, such as April 4, May 5, June 6, Easter, Children's Day, Mother's Day, etc., which not only provides local consumers with more product choices, but also gathers traffic for a group of sellers, creating higher wealth growth points.

Take Easter on April 17 for example. Latin America will hold religious ceremonies, parades and some interesting children's customs to commemorate the death and resurrection of Jesus. Easter eggs and rabbits are important elements of Easter, including Easter egg toys, rabbit baking molds, rabbit-themed nail art, etc., which are all hot-selling during this festival.

On Children's Day on April 30, the Mexican and Colombian markets will buy products for their children in advance, including luminous microphone toys, children's watches, children's hairpins, and children's school bags, which are likely to become popular. In addition, Shopee has customized a variety of localized e-commerce festivals to help sellers increase their orders.

For sellers who want to find new markets, Latin America is a great choice to tap into new markets and diversify risks. Shopee, which always adheres to the consumer's perspective and creates business opportunities for sellers by gathering traffic, is the best choice for investment.

In order to help more sellers tap into the cross-border blue ocean, S hopee officially launched a special store opening training camp to help cross-border sellers layout emerging markets and help more domestic trade sellers transform.

Want to expand into emerging markets and tap into more business opportunities? [Click to read the original article] or [scan the QR code on the poster below] to participate in Shopee’s official store opening training camp, as well as the official green entry channel, 0 yuan store opening, and mid-year sales are waiting for you!

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