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After two months of quiet sales off-season, sellers on the Amazon platform have finally ushered in the exciting prelude to the 2025 sales peak season!
It is reported that the much-anticipated 2025 Spring Sale will kick off on March 25 and last until March 31. This sale will not only sweep across the US and Canada stations, but will also extend the carnival wave to nine European stations including the UK, Germany, and France, sweeping the world!
The Earth Month Sale will follow the Spring Sale. With its unique environmental protection theme, the Earth Month Sale has attracted many consumers who are interested in sustainable products. This is not only a shopping opportunity, but also a global action on environmental protection and sustainable development. Sellers can enhance their brand image by displaying environmentally friendly products.
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1. Amazon’s big promotion strategy changes: Green label certification becomes the new password for traffic
As important events at the beginning of 2025, the Spring Sale and Earth Month Sale have a significant impact on the performance of sellers throughout the year. In order to seize the opportunity in this wave of spring consumption, many sellers with a keen sense of smell have already started careful layout in advance, investing a lot of energy and resources from product selection, stocking, to the formulation of marketing strategies.
However, it is worth noting that Amazon 's promotional strategy in 2025 is quietly changing.
For sellers who hope to achieve good results in the big promotion activities in the first half of 2025, the old way of simply relying on low-price strategies to attract consumers is no longer feasible. It may even cause sellers to fall into endless internal competition, further compressing profit margins.
At the same time, Amazon's support for sustainable development is becoming more and more obvious. The platform is focusing on promoting climate-friendly certified (i.e. "green label") products through traffic tilting and priority display. Green label certification has become a key breakthrough for sellers to achieve differentiated competition and seize traffic high ground. Data shows that products with green label certification not only enjoy exclusive traffic entrances, but also get more exposure opportunities during the promotion period, thus occupying a favorable position in the fierce market competition.
2. Search algorithm upgrade: Green label helps sellers lock in free natural traffic
In the fiercely competitive and ever-changing e-commerce market environment, the Amazon platform has been in a continuous dynamic adjustment and optimization process. In addition to the changes in promotional strategies, the traffic logic of the Amazon platform has also changed significantly. According to the tracking data of momentum commerce, Amazon has completed the adjustment of its search algorithm. In the brand search link, consumers now see more natural results rather than the paid advertising positions that were previously prioritized. This means that even if sellers invest a large budget in paid advertising promotion, it is difficult to obtain traffic as easily as in the past. "Big promotion but no traffic" has become a new problem that plagues many Amazon sellers.
However, in this wave of changes in platform rules, the Green Label Certification has opened up a "free advertising" path for sellers. Products that have obtained the Green Label Certification not only have exclusive traffic entrances, but can also continue to enjoy the dividends brought by the platform's natural traffic inclination and obtain free natural traffic. Amazon's adjustment of the search algorithm this time is essentially a response to the real needs of users. As environmentally friendly consumption gradually becomes the mainstream choice, the platform's traffic distribution mechanism will inevitably tilt towards sustainable products.
According to Amazon's official data, from 2021 to 2024, more than 100 million Amazon users switched from traditional products to green label products. This trend not only reflects consumers' attention to environmental protection and sustainable development, but also brings significant business opportunities to sellers. Data shows that the page views of green label products have increased by an average of 10%, the click-through rate has increased by 32 times, and the annual sales volume has increased by 12%. These growth effects are more obvious during the promotion period.
During Earth Month 2024, Citizen, a world-renowned watch brand, successfully built an omni-channel environmental, social and governance (ESG) marketing system by promoting its climate-friendly certified products, accurately capturing consumers' environmental protection needs. This strategy not only increased Citizen's advertising gross merchandise volume (GMV) by 52% year-on-year, but also achieved up to 37.4 million ad impressions. This successful case once again proves the key role of Green Label certification in helping sellers stand out from the competition and increase product exposure during promotions.
Nowadays, environmental protection is no longer just a plus point, but a must. Green Label certification is profoundly changing the competitive landscape of Amazon. Well-known brands such as SmallRig, UGREEN, DJI, Anker, and Xinnengan have successfully obtained Green Label certification with the assistance of Green Boat, and thus became the traffic kings in their respective categories during the promotion period, fully enjoying the platform's free natural traffic.
3. Choose a compliance service provider to ensure that the company obtains the green label in compliance
As Amazon's platform tilts traffic towards environmentally friendly and sustainable products, green label certification has gradually become the key for sellers to stand out from the competition. Green label products can not only enjoy exclusive traffic entrances and natural traffic bonuses, but also gain higher exposure and conversion rates during promotions. This trend has attracted a large number of sellers and third-party service providers to enter the green label certification market, hoping to improve their competitiveness through this certification.
With the influx of a large number of service providers, the carbon compliance market has become a mess. Free trial scams and 0-yuan service fee traps are emerging one after another. Illegal certification, tampering and concealment of actual declared quantities, and extra charges during project promotion are rampant, which puts sellers at risk of product removal, store closure, and even being blacklisted by the platform.
At present, the supervision of "greenwashing" behavior is becoming increasingly strict around the world . In March 2024, the European Union officially approved the ECGT Act to strictly regulate green marketing behavior and prevent consumers from being misled. Amazon and other platforms have also stepped up their crackdown on fake and counterfeit certificates, revoking non-compliant certificates and affecting brand reputation through tracing the source and random inspections. If cross-border sellers are suspected of "greenwashing" due to illegal acquisition of climate-friendly certification, they will face the risk of penalties or even account bans.
In order to avoid the above risks, it is very important to choose a compliance service provider. Compliance service providers can not only help sellers complete green label certification efficiently, but also ensure the transparency and legality of the entire process, providing sellers with long-term and stable support.
The editor noticed that many of the top 100 sellers chose the same service provider - Green Boat.
It is reported that Green Boat focuses on providing cross-border enterprises with a comprehensive dual-carbon solution of "zero-carbon management + carbon compliance services + product carbon footprint" with climate-friendly certification as the core. Faced with the survival challenges of cross-border enterprises, Green Boat continues to explore and innovate, striving to create a more efficient, compliant and professional climate-friendly certification path, making carbon reduction a new driving force for cross-border enterprise brand value-added rather than a cost burden.
In cooperation with Amazon Web Services, Green Boat has launched the industry's leading one-stop carbon compliance SaaS platform, providing full-link carbon compliance services for cross-border enterprises. The platform achieves dual optimization of benefits and costs while ensuring data compliance and integrity.
Today, Green Boat's climate-friendly certification services have been widely used in electronics, toys, beauty, furniture and other industries, and have established in-depth cooperative relationships with many top 100 sellers including Anker, Ampace, Jackery, etc. With its all-round strength of "technology + scenario + ecology", Green Boat is leading the cross-border carbon compliance industry to a new height.
Green Boat insists on transparent and open charges. Its climate-friendly certification service relies on the official authorization of ClimatePartner, achieving direct links with certification bodies to ensure the efficiency and compliance of the entire process.
At present, Green Boat’s service fee is 3,800 yuan, and it provides detailed charging standards and details at the beginning of the project, and solemnly promises that there will be no price increase during the project implementation.
Green Boat provides full-process support for Amazon sellers, including:
1. Basic services: Green Boat will plan the certification path for sellers, accurately calculate the carbon footprint of products, and pre-screen materials such as supply chain traceability documents and production process instructions to ensure that the initially submitted materials meet the standards of Amazon's climate-friendly certification.
2. Special services: Focus on data analysis and certification implementation of the product life cycle ( LCA). From building the LCA model, submitting the certification application, to connecting with a third-party certification agency recognized by Amazon, Green Boat will control each audit node throughout the process to ensure the smooth completion of the certification.
3. Annual maintenance service: For customers who have obtained certification, Green Boat will regularly check the validity of the "Climate Friendly Commitment" label and promptly synchronize Amazon's policy changes. At the same time, Green Boat will also provide sellers with optimization suggestions for environmental protection promotional materials to help sellers maintain the credibility of their products in the minds of consumers.
Through a phased and professional service process, Green Boat helps sellers reduce certification costs and enhance the sustainable image of products in the minds of consumers. At the same time, Green Boat keeps up with platform policy updates, provides promotional material support, and helps sellers maximize the market benefits of green labels.
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