A cost of 50,000 yuan can generate an annual revenue of 10 million yuan, and sellers are rushing into this track!

There is no doubt that independent sites are popular.

Nowadays, with Amazon’s large-scale account bans and government encouragement, more and more individuals or companies are starting to set up independent websites.

The seller used 50,000 yuan of start-up capital to leverage 10 million yuan in annual revenue

We know that independent sites have many advantages over third-party platforms. However, the point of "avoiding regulatory constraints" alone is enough for sellers who have witnessed Amazon's "massacre" for several consecutive months to enter the market without hesitation.

Many people may have started to know about independent sites after the outbreak of the epidemic. At that time, platform sellers were frequently restricted, but independent sites exploded against the trend, creating many wealth myths and making more sellers begin to think about the possibility of setting up independent sites.

An Amazon seller said that his friend was still working for others in 2019, but when he met him again in early 2020, he not only became the owner of a business with a team of 20 people, but also earned millions of dollars in three months by operating an independent website.

In fact, not only did they make a lot of money during the epidemic, but the sellers who had set up independent websites earlier also reaped great rewards.

"Looking back over the past eight years, the total operating cost is about 50,000. The rest is the time cost. A rough calculation shows that the annual sales volume has stabilized at 2 million US dollars since 2018." said a seller who has been running an independent website for the small category of auto parts since 2012.

After Amazon banned its accounts, some sellers who joined the market to spread the risk also achieved good results. Not long ago, a seller who had just started an independent website said that he had received a payment of $70,000.

Compared with the platform, although it is more difficult to build an independent website, it is undeniable that it must be the trend of the future, and some data can also prove this.

McKinsey data predicts that in the next five years, the compound annual growth rate of global retail e-commerce sales will exceed 8.1%, and even exceed 20% in some regions. The e-commerce super cycle has arrived, with independent stations accounting for 40% of the market share.

In addition, according to eMarketer's estimated data, small and medium-sized e-commerce independent sites with unique characteristics have taken away about 60% of the marketing revenue in the North American market.

With policy support and government subsidies, new sellers are rushing into the market

Independent websites are an inevitable channel for sellers to conquer overseas markets, and there is great potential for them in the future. Obviously, the Chinese government has also realized this, and both policies and financial subsidies have been implemented this year.

For example, in the "Opinions of the General Office of the State Council on Accelerating the Development of New Foreign Trade Business Forms and Models" issued in July this year, foreign trade enterprises are encouraged to build independent websites and professional website building platforms are supported to optimize and improve their service capabilities. This is the first time that independent websites have appeared in a central-level document.

Subsidy policies have also been implemented in Guangzhou and Shenzhen, where cross-border e-commerce sellers gather.

In August, the Shenzhen Municipal Bureau of Commerce stated that Shenzhen encourages enterprises to conduct cross-border e-commerce through independent websites, and will provide 2 million yuan in funding for each project.

As early as February this year, Guangzhou Panyu District also expressed its intention to provide financial support to traditional manufacturing and trading companies in order to encourage them to use cloud service (SaaS) website building tools:

Subsidies will be granted based on the actual expenditures of enterprises on annual service fees for cloud service (SaaS) tools and on the construction and decoration of overseas independent sites, with a maximum of RMB 15,000 per enterprise; subsidies will be granted based on the actual expenditures of enterprises on the promotion of cloud service (SaaS) tools, with a maximum of RMB 25,000 per enterprise. (The maximum number of enterprises applying for each of the two subsidies is no more than 100)

With Amazon facing obstacles and independent websites showing signs of improvement, many sellers are rushing to enter the market. However, independent websites do not have "tap water" traffic like platforms. Relevant data shows that about 90% of independent websites in the world have no natural traffic , so it is particularly important for sellers to advertise on social media such as Google and Facebook to attract traffic .

It is worth noting that after opening an advertising account on the above social media, you cannot advertise immediately, but need to recharge first. At this time, it is wise for sellers to choose a payment tool that is efficient, convenient, cost-saving, and supports multi-currency settlement.

According to the editor, the Airwallex Visa card supports batch card opening (the default number is 50 cards), which can match different usage scenarios such as e-commerce operations, advertising, and corporate services. Sellers can flexibly classify and achieve efficient management. For example, an independent website seller opens an Airwallex virtual account, under which a card can be opened specifically to track advertising consumption.

It is worth noting that Yunhui Visa Card breaks the norm of high cost of existing virtual cards on the market. As a global member institution of Visa, it cooperates directly with Visa to issue cards , which greatly reduces the international payment costs of sellers. It supports payment and settlement of 10+ mainstream currencies such as US dollar, British pound, euro, etc., saving currency exchange costs.

( Visa's official website tells the story of its partnership with Airwallex )

In addition, new users who open a Yunhui Visa card and use it to complete international transactions of any amount between September 2, 2021 and October 31, 2021 can receive cashback of up to 0.8% of the transaction amount. That is, if the seller's transaction amount reaches US$100,000, the cashback can be as high as US$800 (about RMB 5,100).

For sellers, the final consideration when choosing a virtual card is whether the payment scenarios are comprehensive enough and whether the payment success rate is guaranteed. The usage scenarios of Yunhui Visa Card can basically cover the comprehensive payment needs of cross-border e-commerce sellers and independent website sellers .

For more information, please click https://channel.airwallex.com/2021q3cardeco?utm_source=Yien&utm_medium=Vertical%20Media&utm_campaign=2021q3_card_eco_promotion&utm_content=weixingongzhonghaotuiwen To find out.

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