Social Media Marketing: Four Tips to Attract More Customers

The latest statistics from DataReportal show that as of January 2021, there are 4.2 billion social media users worldwide , accounting for more than 53% of the world's total population .

GWI reports that users spend an average of 2 hours and 25 minutes on social media every day , which means that users around the world spend about 10 billion hours on social media every day .

According to Oberlo , more than 90% of Millennials , 77% of Gen X, and 48% of Baby Boomers are using social media .

All kinds of data prove to us why sellers should conduct marketing on social media platforms. To attract more customers in the highly competitive social media marketing environment, sellers can refer to the four tips shared by Evie Harrison:

Actively interact with the audience

One of the biggest drawbacks of traditional marketing strategies is the inability of consumers to interact with businesses . Through social media, brands are able to truly engage their target audience, identify their needs, and incorporate them into their campaigns.

Try to create an engaging environment that encourages your followers to like, comment , and share your posts , such as by posting a quiz or contest .

Create a consistent brand

Social media should be a means of promoting previous branding efforts . As Forbes states , consistency in branding helps increase revenue by 33% .

Consistency helps sellers establish a professional, memorable and authentic brand image in the minds of consumers, making your brand stand out.

Create a release schedule

To attract customers, sellers must always interact with them, and irregular posting may lead to a drop in engagement.

Therefore, sellers can refer to the best time to post on major social media platforms shared by Whitney English in the figure below and maintain an appropriate posting frequency ↓

Expand coverage in due course

A great way to attract more customers is to enter new markets , and social media allows you to reach a wide audience effectively.

For example, after NeverFullyDressed achieved success in its home market of the UK, it used its social media marketing insights to find similar audiences in North America, Europe, South Africa, and Asia.

In summary, the influence and coverage of social media are obvious to all. Sellers should also work harder to give full play to the marketing value of social media.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!  

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