"Amazon Global Store Cross-border Summit" will be held online in January 2022

"Branding Goods to the World, Winning with Persistence - Amazon Global Selling Cross-border Summit" will be fully launched from January 11 to 13, 2022. This year, the summit will continue to be held online . By then , well-known corporate representatives and industry professionals in the field of cross-border e-commerce will gather in the cloud to bring sellers and audiences a cutting-edge and unique global vision, valuable business talks, practical experience sharing and comprehensive and rich practical courses. At the same time, Amazon Global Selling will also release blockbuster news and announce its business strategy priorities for 2022 , continue to empower Chinese sellers, master the secrets of brand expansion under the new pattern of cross-border e-commerce, help companies build international brands, accelerate the pace of global layout, and achieve long-term development.

Since 2015, the Amazon Global Selling Cross-border Summit has become an annual industry event for cross-border people to exchange overseas experiences and explore global opportunities . This year, against the backdrop of the continuous changes in the cross-border e-commerce landscape and consumer environment, the development of global brands has also shown new characteristics and trends. This summit will focus on the difficulties and challenges faced by Chinese companies going global under the new situation , directly address the pain points of cross-border sellers , and explore effective solutions .

This year's "Amazon Global Selling Cross-border Summit" includes the following three highlights:

Announcement of important news and 2022 business strategy priorities

In the past few years, China's cross-border e-commerce industry has experienced rapid development from "wild growth" to "intensive cultivation". In the future, the new pattern of the cross-border e-commerce industry has gradually emerged. At this cross-border summit, Amazon Global Store will share its review and reflections, observations and predictions on the cross-border e-commerce industry, release important news and announce its 2022 business strategy priorities, focusing on topics such as global layout, brand building, long-termism, cross-border logistics, and compliant operations , to fully empower Chinese sellers and realize the long-term winning path for Chinese brands to go overseas .

Focus on global economic dynamics and explore new trends in cross-border e-commerce development

Many industry leaders and senior executives of well-known brands will also participate in the conference to discuss the winning formula for brands to rise to the top in the wave of digitalization and gain insights into the new trend of brands going overseas; outstanding Chinese brand overseas sellers will also share their valuable experience in exploring overseas from the perspectives of product development , brand building, overseas expansion, and team optimization based on their own experience . In addition, in the sub-venue session , the summit will also analyze new trends in cross-border e-commerce for sellers, exchange 2022 overseas consumption trends and product selection priorities, explore B2B business opportunities purchased by Amazon Enterprise , and bring practical sharing to overseas sellers.

Sellers’ overseas practical training camp improves brand operation capabilities in multiple dimensions

Based on the free agenda all day on January 11, this cross-border summit will continue to launch the " Amazon Official Lecture Training Camp " from January 12 to 13. It will be fully upgraded on the basis of the existing training courses , combined with the topics that sellers are most concerned about , to create a "one-stop professional training course" , covering the entire life cycle from product selection planning, cross-border logistics, operation tools, advertising marketing to brand building. The training camp has set up courses with different themes such as basic and advanced according to the needs of sellers at different stages, and interprets practical strategies in detail to improve comprehensive operational capabilities. For novice sellers, from the analysis of profit space for new product selection, advertising placement, to the guide to logistics links for novices, several entry-level courses will escort novice sellers ; for advanced sellers , there are high-quality courses such as simulated advertising operations and breaking through traffic bottlenecks to help advanced sellers overcome growth problems .

In the past few years of rapid development of cross-border e-commerce , more and more Chinese products are reaching overseas consumers . In the future, Amazon Global Store will continue to enable Chinese sellers to expand globally and build international brands.

Amazon

Business Strategy