According to eMarketer, a world-renowned market research organization , the 2021 US Black Friday Cyber Monday promotion (from Thanksgiving to Cyber Monday) will still bring strong sales growth and a gratifying growth rate.
According to statistics, during the five-day promotion period from Thanksgiving to Cyber Monday, sales on each promotion day will exceed $5 billion, an increase of more than 10 percentage points compared with the same period last year. The two most important promotion days, Cyber Monday and Black Friday , will have sales of more than $10 billion per day . The agency predicts that online sales on Black Friday in the United States will increase by 15.8% to $10.42 billion, becoming the second largest consumer day of the season. Online sales on Cyber Monday will increase by 12.4% to $12.12 billion, 6.2 times the average daily sales during the holiday season. Cyber Monday will also be the largest consumer day of the season. Cyber Monday has been the largest e-commerce consumer day every year since 2010, and this year is no exception, and it will once again set a new record. eMarketer also said that the 2021 "Black Friday" may be a feast for physical stores. Last year's "Black Friday" in the United States under the epidemic : offline shopping was bleak, and online shopping won. After the epidemic eases this year, American consumers may enter stores at a crazy speed on Black Friday and resume their pre-epidemic shopping rituals. However, the craze of offline shopping will also bring a surge in mobile traffic during Black Friday .
eMarketer predicts that Thanksgiving sales will achieve the strongest growth in 2021. The main reasons include the following:
1. Last year, due to the impact of the epidemic, retailers launched their Black Friday discounts in advance during Thanksgiving week, and many consumers shopped in advance on Monday, Tuesday, and Wednesday. However, after the epidemic has eased this year, consumers are more likely to make additional purchases in advance and will not make purchases until the promotion day begins.
2. Physical stores will be closed during Thanksgiving. Physical retailers, led by Walmart, Target, Best Buy and Home Depot, have almost universally closed their Thanksgiving promotions, which will force consumers who were preparing to shop offline on Thursday night to turn to online shopping.
According to the forecast data, this year's Black Friday Cyber Monday is still a good time for sellers to make a big splash. Before the promotion begins, sellers also need to make inventory and discount plans. The 2021 Black Friday Cyber Monday will definitely be a big hit! USA Black Friday Net One |
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