After losing the bet, Dama was "collected for debt" by the debt collection team!

Cross-border sales and capital gambles are like "ice and fire"!

Recently, cross-border listed big sellers have disclosed their 2022 financial reports. Well-known big sellers such as Anker Innovations, Yibai, and Youkeshu have submitted their reports. Judging from the results, some are happy and some are worried. The latest news shows that the 2022 report cards of Jiazhilian, Zebao, Santai, and Lege have also been released. Come and have a look.

The bet on Jiazhilian failed! Xunxing Co., Ltd. set up a special debt collection team

According to the latest announcement from Xunxing Co., Ltd., Jiazhilian mainly sells products through sales channels such as Amazon and Shopify independent stations . In 2022, it achieved online sales revenue of 392.8886 million yuan , a year-on-year decrease of 24.56% compared to the e-commerce brand trade revenue of 520.8171 million yuan in 2021.

In addition, Xunxing Co., Ltd. stated that the total profit of the company's cross-border e-commerce business in this period was -68.4702 million yuan, a year-on-year decrease of 592.38%. In other words, in 2022, Jiazhilian's revenue and profit both declined.

Yienjun learned that Jiazhilian 's own-brand product categories cover household living supplies, health and beauty products, 3C electronic products, automotive peripheral products, other products and other fields. In 2022, the revenues of the above five major categories were RMB 91.6136 million, RMB 137.7398 million, RMB 125.4331 million, RMB 21.027 million and RMB 17.075 million, respectively, accounting for 23.32%, 35.06%, 31.93%, 5.35% and 4.35% of the total e-commerce business revenue for the whole year.

In terms of logistics expenses, in 2022, a total of RMB 46.6005 million in first-leg and second-leg logistics expenses and RMB 10.9289 million in warehousing costs occurred .

Many people in the industry have heard about the dispute between Jiazhilian and its parent company Xunxing Shares. According to Xunxing Shares, the company won a comprehensive victory in the performance commitment compensation arbitration . Because Gan Qingcao and Zhu Ling concealed their property, lived abroad, and refused to execute the effective ruling; except for the 129 million bank deposits that have been executed , the 31.337% Jiazhilian equity pledged to the company that is being executed, and the 2,126,036 shares of the company held by Gan Qingcao that were sealed and frozen by the Chongqing Public Security Bureau, the company does not have any other property information of the performance compensation party, which constitutes an obstacle to further execution.

Therefore, the board of directors of Xunxing Co. , Ltd. has set up a special debt recovery team and commissioned professional lawyers to actively search for the property of Gan Qingcao and Zhu Ling.

San Tai is still in the IPO process, and its revenue in 2022 will decrease year-on-year

Due to expired financial information, the Shenzhen Stock Exchange suspended the listing review of San Tai, a cross-border seller that was preparing for listing. The latest information shows that San Tai has completed the update of financial information, so its listing suspension button has also been "eliminated".

As we all know, Santai not only sells goods on cross-border e-commerce platforms, but also plays the role of cross-border logistics and transportation. In 2022, Santai's overall operating income was 158,817,770 yuan, and its logistics business income was 273,058,200 yuan.

San Tai mainly sells its products in a B2C mode through more than 30 major overseas third-party e-commerce platforms such as Amazon, eBay, AliExpress, Wish, Lazada, Shopee, etc. As can be seen from the above figure, the operating income of San Tai on various e-commerce platforms is not much different, but relatively speaking, Amazon still has the highest income among all platforms, reaching 409.0673 million yuan in 2022.

During the reporting period, the company's main operating categories and the corresponding revenue proportions are as above. From the perspective of subsidiaries, the categories operated by stores under each subsidiary on various e-commerce platforms are not the same. Taking subsidiary A as an example, the subsidiary has registered accounts and opened relevant stores on major e-commerce platforms. Among them, the stores on Amazon, eBay, Wish, and AliExpress platforms mainly operate in the "hobbies" category, the stores on the Lazada platform mainly operate in the "digital technology" and "hobbies" categories, and the stores on the Shopee platform mainly operate in the "hobbies" and "home life" categories.

Xinghui shares' e-commerce business revenue fell 52.39% year-on-year

The revenue data for 2022 released by Xinghui Co., Ltd. showed that the cross-border e-commerce business achieved operating income of 1.225 billion yuan, a year-on-year decrease of 52.39%.

It is understood that Xinghui's subsidiaries, Zebao Technology and Huahui Technology, are mainly engaged in cross-border e-commerce business. Under the influence of multiple factors such as intensified inflation and declining overseas consumption, Xinghui's e-commerce business failed to handle the backlog of inventory in the early stage of 2022 as expected, with increased processing costs, a decline in sales scale, and low sales gross profit.

Xinghui's e-commerce business mainly sells products through third-party platforms (Amazon, Walmart, Wayfair and other well-known domestic and foreign online B2C platforms), self-operated platforms (independent sites) and offline channels .

As can be seen from the figure, the Amazon platform is the bulk of the revenue, but Zebao and Huahui are also vigorously developing independent sites. In 2022, the number of registered users on self-operated platforms (independent sites) was 810,000, and the average order consumption amount during the reporting period was approximately RMB 652.51.

The main product categories of Zebao and Huahui include smart small appliances, computers, mobile phone peripherals, power supplies, furniture, etc. It can be found that compared with the brilliant performance in 2021, the revenue of all main categories in 2022 has decreased a lot year-on-year.

Lechuang's revenue has increased significantly, and the average per capita consumption of independent sites has reached 3,155 yuan

Leckey is a world-renowned developer, manufacturer and seller of smart home and healthy office products . In 2022, it achieved operating income of 3,208,306,091.16 yuan, an increase of 11.74% over the same period last year; net profit attributable to shareholders of listed companies was 218,729,016.16 yuan, an increase of 18.44% over the same period last year.

Ergonomic workstations are the main source of Loctek's operating income, but Loctek has also made achievements in the cross-border e-commerce track. It has 13 years of cross-border e-commerce operation experience and 11 years of overseas warehouse operation experience. In 2022, the company's cross-border e-commerce sales revenue increased by 9.87% year-on-year . During the reporting period, the proportion of independent stations and Amazon in the company's main business income was 18.04% and 29.18% respectively, and the sales revenue of independent stations and Amazon during the reporting period increased by 9.17% and 10.04% year-on-year respectively.

It is reported that Leckey's overseas online sales scale leads the same industry companies, and its sales on e-commerce platforms such as Amazon maintain a dominant position. Its self-built independent website "flexispot.com" is in the first echelon among the global linear drive application product vertical independent e-commerce websites.

As can be seen from the figure, the revenue of Leckey's independent website and Amazon business are actually comparable. Unlike the "low-price marketing strategy" of many sellers, the pricing of Leckey products is not low, and the average consumption per buyer in 2022 is naturally not low. It is worth noting that the average consumption per person on the independent website is as high as 3,155 yuan, far exceeding Amazon. According to statistics from professional website analysis tools Google Analytics, Leckey's global independent website has millions of visits per month.

In addition, in 2022, Lejia’s public overseas warehouse service business achieved total revenue of 671.5462 million yuan, a year-on-year increase of 129.99%, of which the revenue from providing services to third parties was 490.2639 million yuan.

LOGO's exploration in the field of logistics goes far beyond overseas warehouses. Previously, LOGO announced that in order to further enhance the company's competitiveness and accelerate the development of its overseas business, the company signed a contract with a first-class domestic shipyard to build a 1,800TEU container ship. The total construction price of the above container ship is US$32.6 million. The latest news shows that the container ship has been successfully delivered.

What are your performance in 2022? What is your revenue plan and progress for this year? Welcome to leave a message to discuss.