AliExpress launches Double 11 investment promotion and will hold a local "Cat Night" overseas for the first time

On September 14 , Alibaba Global AliExpress held an online conference to launch its Double 11 strategy for 2021. "This year is the best time for China's cross-border e-commerce retail enterprises to transform," said Zhu Jilang, head of marketing at AliExpress , at the conference . In the post-epidemic era, fun, interesting, and cost-effective will become the theme of this year's Double 11 for AliExpress.

  [Photo: Zhu Jilang, head of global marketing at AliExpress, announced the 2021 Double 11 schedule . ]

As the world's largest shopping carnival, AliExpress continues the 48-hour event of previous years' Double 11 , ensuring that shoppers in every time zone can participate. This year, AliExpress will introduce the domestic Tmall Gala format to key operating countries such as Spain, France, and Brazil for the first time , using a localized approach to allow overseas consumers to experience the festive atmosphere of the shopping carnival.

In addition , this year on Double 11, AliExpress also launched the "timeliness guarantee, compensation for late delivery" service for the first time . In the face of a surge in parcel volume, all transportation resources will be concentrated to ensure that logistics will not be interrupted or slowed down while merchants' costs remain unchanged .

" Cat Night " goes overseas, setting off a shopping carnival

During this year's Double 11, AliExpress will hold local Double 11 carnival parties for the first time in key country markets such as Spain , France and Brazil . Through television and live broadcasts, more people will be able to learn about the global Double 11, and the game plans and methods based on social media and fission attributes will ignite the enthusiasm of local consumers.

Last year, live streaming was the highlight of the Double 11 shopping festival. More than 300 foreign anchors from Spain, France, Russia and other places broadcast live for 24 hours around the world, driving overseas consumers to buy Chinese products. This year, AliExpress teamed up with more than 3,000 well-known local influencers in Spain , France , Brazil and other places to help overseas consumers quickly choose good Chinese products through answering questions, live streaming and bringing goods .

Moreover, this year AliExpress will double its investment in key countries and continue to promote localized services. It will fully integrate local TV stations, social media, internet celebrities and other resources to achieve full linkage through evening parties, games, social live broadcasts , etc. The platform will also issue RMB 100 million in red envelopes and coupon subsidies to allow more overseas consumers to participate in AliExpress Double 11 and enjoy real cost-effectiveness.

  【Photo: AliExpress 2021 Double 11 Strategy Online Conference. 】

"The factory had started preparing goods 4-5 months before Double Eleven, reserving a large enough advance quantity and safety space. Benefiting from the platform's support for the Brazilian market, the number of visitors to the store in the Brazilian market has increased by more than 400% month-on-month since the beginning of this year, and GMV has increased by 323%." Dai Yete, general manager of Wenzhou Morning Electronics, said that the platform is not only upgrading in terms of traffic and gameplay, but the heavy investment in key national markets will also bring more orders to merchants.

Local warehouse delivery in as fast as 3 days, 80 cargo planes per week

This year, in order to improve the certainty of the logistics timeliness during the Double 11 Shopping Festival, AliExpress will lock in the transportation capacity in advance during the peak season, guarantee the delivery timeliness from end to end, and proactively guarantee compensation for late delivery. In addition, the logistics quotation fee will continue to be lowered compared with the whole year , helping Chinese manufacturing to go global and providing a more cost-effective logistics fulfillment method.

At present, AliExpress's logistics network has covered more than 220 countries and regions around the world , and provides diversified cost-effective solutions. Among them, the cross-border X-day delivery product system launched last year has been initially completed. Relying on 40 domestic collection warehouses, 9 distribution warehouses, 5 preferred warehouses, and 80 exclusive trunk charter flights per week , AliExpress has achieved cross-border parcel delivery in Spain and France within 10 days, Brazil within 12 days, and South Korea within 5 days.

At the same time , AliExpress and Cainiao have focused on the layout of overseas warehouses in 8 EU countries, covering all 27 EU countries. Among them, local warehouses in Spain and France can deliver goods in as fast as 3 days, and pan-European delivery can be achieved in 5-7 days. On Double 11 in 2020, local warehouse shipments have achieved an impressive result of 300,000 orders. In addition, there are more than 20,000 self-pickup points in Russia, Spain, France, and Poland , which have effectively improved the convenience of receiving and sending express parcels.

Gu Junqing, head of AliExpress's cross-border logistics, said that in order to help small and light-item merchants reduce logistics costs, this year AliExpress focused on expanding and optimizing the Worry-Free Simple Logistics product, which has now covered 36 countries and will cover 50 countries in the future. Especially for products in the price range of 5-8 US dollars, using Worry-Free Simple will save about 25% of shipping costs compared to Worry-Free Standard.

AliExpress

Double 11

Cross-border logistics