Large kitchen appliances have become a favorite among American consumers, with a surge of nearly 160%

If epidemic prevention supplies were the first wave of golden products during this epidemic, then kitchen and home products became hot products in the mid- and post-epidemic periods.

“Last year, people focused on outdoor items, but since this year, consumers have focused more on indoor items,” said Joe Derochowski, home industry consultant at NPD. “After a year of working from home, with limited spending on travel and other activities, consumers are paying more attention to their indoor living environment and have more disposable income to improve these areas.”

This is evidenced by the increase in sales of large kitchen appliances. According to NPD, American consumers made major upgrades in major home appliances and kitchen home furnishings in 2021. From January to September, sales of large kitchen appliances, including refrigerators, stoves, and ovens, increased by 45% over last year , and by the end of September, their sales had exceeded last year's total revenue.

Among them, kitchen cabinets and kitchen sinks are one of the fastest growing categories in the kitchen and bathroom home improvement field this year. French refrigerators have the largest sales growth, up nearly 72% year-on-year. In addition, NPD also found that the elderly account for the majority of purchases of products such as kitchen sinks, cabinets, and kitchen tables. Data shows that 42% of spending on kitchen and bathroom decoration products comes from consumers aged 55 and above.

On a monthly basis, the category experienced significant growth in the first half of the year as consumers started remodeling projects earlier, peaking in April at nearly 160%, before growing at a slower pace than in previous months, but still better than last year. March and June accounted for more than a quarter of the large kitchen items sold between January and September 2021.

Joe Derochowski pointed out: "The double-digit increase in kitchen appliances indicates the beginning of larger transactions. As people seek more comfortable living environments, kitchen appliance sales will perform well during this holiday shopping season and in the coming year."

USA

Kitchen supplies