Clear the stock as soon as the product is on the shelves! Seller: It’s too difficult to promote new products...

"You know so much, you must have lost a lot of money!"

In the eyes of many Amazon sellers, the current Amazon has long passed the order bonus period. Therefore, if you want to successfully make a name for yourself on the platform, you must not only have extremely strong operational capabilities, but also have strong financial support. Even so, you will inevitably fall into countless pitfalls, big and small. It can be said that losing money is the only way to become a big seller, or in other words, those successful sellers that seem glamorous now actually took many detours behind the scenes.

Especially since this year, Amazon sellers have repeatedly failed to promote new products, and the competition on the platform has become more intense, which also means that sellers have a harder time making money. "The new products have not yet been put on the shelves, but they have already entered the clearance stage." An Amazon seller said that before the product was put on the shelves, more than a dozen competing products had already been sold!

"In order to make money, everyone will think about losing money in the early stage to increase sales and natural rankings, instead of considering profits. When you are about to make money after the spiral, others start the spiral. In the later stages of the spiral, the money will naturally be lost slowly ..." This sentence has become a self-deprecating comment by many sellers.

" It's too difficult to promote new products. I haven't received a single order since the beginning of the month. "

Compared with last year, the living environment for Amazon sellers seems to have changed a lot this year.

"It's really strange. When I promoted my product last year, I got orders without spending much advertising fees. But when I launched a similar product this year, the click-through rate was very poor, and the conversion rate was extremely poor." An Amazon seller reported that in addition to this, the CPC has also soared this year, and the new product is still losing money.

Coincidentally, another Amazon seller also said that it is too difficult to promote new products: "A similar product I made last year would have started to receive orders based on this year's advertising spending. However, this year, it has been on the shelves for a month and there is still no order every day. At the beginning, the ads did not get any exposure. I increased the BID to $1.9 before it got exposure. Even if I spend money on advertising every day, there is no effect. Lowering the price is also useless. In the end, I have lost a lot of money. Now I doubt my life every day and don’t know whether I should continue to promote it."

According to feedback from Amazon sellers, there have been many examples of new products failing this year , and competitive pressure on products is also increasing.

" After a new product is finally launched, two months later, there are more than a dozen competitors , and even dozens of competing products are on the way . " Many Amazon sellers have expressed their deep understanding of this phenomenon:

A: Yesterday the product was a blue ocean, but once it was restocked it became a red ocean;

B: When you discover a good product through a bunch of data, you think it has potential, but when you start selling it, everyone starts clearing out their inventory...

C: I have 11 products that I am currently working on. After calculating the profits for the past month, I found that all of them are losing money. I am planning to give up!

It is foreseeable that as more people share the cake, the sellers’ order volume and profits will be greatly affected.

A seller of common goods said: " Before the new product was launched, we could get dozens of orders a day . Later, a bunch of competitors came in. Now we only get a few orders a day. The profit of the product has plummeted. It is getting harder and harder to sell common goods. "

In addition to mainstream goods, even sellers of patented products feel that competition on the Amazon platform has become more intense. "For one product, our boss has invested millions in automation research and development alone , but now the price of the product has been cut by nearly one-third. "

In summary, the problem of internal circulation is still everywhere this year. Under this circumstance, many sellers find it difficult to promote new products, so they can only use old products to support new products.

A new product received bad reviews and the orders dropped sharply. Is it just a matter of perseverance to succeed on Amazon?

There has always been a saying in the cross-border circle: Whether a new product can be successfully promoted has a lot to do with reviews! Now, this sentence is being experienced by many Amazon sellers ...

A seller reported that a new product he launched this year had no reviews at first, and the conversion rate of orders based on advertising was only 5% . After participating in VINE and receiving positive reviews , the conversion rate soared to 28% . Another new product would have had a conversion rate of 10% with advertising , but after participating in VINE , it received a lot of negative reviews and no orders were taken.

This shows the importance of positive reviews to products.

Persistence is also a factor that cannot be ignored in the process of product promotion.

One seller is now facing the question of whether to continue to persevere. "I often hear big guys say that things will get better after the reviews exceed 100. With this beautiful vision, I have been working diligently and losing money. Every day, I diligently adjust the advertisements, continuously optimize the listings, optimize the product quality and packaging, replenish the stock, and quietly accumulate reviews. Finally, the reviews exceed 100, but I feel that the sales volume has not changed before and after 100 reviews. I don't know what the meaning of my persistence is. The current price can still make a profit of 20-30% without advertising, but it is unbearable with advertising. I hardly get a dime back every month. All the money I receive goes into advertising. I feel like I am doing charity wholeheartedly."

The seller also observed that many new links fell down soon after they were promoted. The top 100 links in each category were almost all old links with thousands of reviews, and there were almost no new links with hundreds of reviews. "The sales volume dropped as soon as the price of the product increased, so I dare not raise the price now. I can only maintain a break-even point at present. If I want a higher ranking in the future, I will lose money, and if I want higher profits, I will lose rankings. But now I don't have much confidence anymore."

Seller Xiao Zhang is also in a period of confusion. According to him, it takes about 6 months for a new product he is working on to recover costs and start making a profit from the launch of the product. To be specific, it is a loss in the first 1-3 months, break-even in 3-6 months, and profit after 6 months. According to company regulations, new products must be launched after a product becomes profitable. This means that the company is trapped in a vicious circle. If a product that has just made a profit is launched to promote a new product, then basically there will be no commission every month...

Weibo blogger "Principal's Cross-border E-commerce Diary" also observed that, to a certain extent, doing business on Amazon really requires perseverance. Many top- level links are obtained in this way. There is a product with a unit price of US$80. When it was launched in 2019, it had 100,000 in the main category. In 2020, it hovered around 50,000 to 60,000. In 2021, it was around 20,000. This year, it has reached 4,000 in the main category. This product now has at least US$5,000 in sales a day . Many links require three or four years of accumulation , so you really can't be impatient when doing business on Amazon .

Judging from the current situation of Amazon sellers, doing well on Amazon is not a matter of one day or one night, and there are generally five results of doing business on Amazon: huge loss, small loss, break-even, small profit and getting rich overnight. In other words, some sellers can still maintain a balance between income and expenditure, which is already very good. After all, there are still many sellers who are losing money.

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