A small badminton racket generates 20 million yuan in annual revenue, and sellers in Southeast Asia are making a fortune!

Can you believe that a small badminton can help sellers generate an annual revenue of 20 million yuan in Southeast Asia?

This Shenzhen seller on Lazada can firmly tell you "believe", and his GMV increased by 200% during the Tokyo Olympics month. Southeast Asian sports categories contain unlimited business opportunities.

The Olympics boosted the badminton market, with sellers’ GMV increasing by 200%

Many sellers believe that the Southeast Asian market has no "money" prospects, and most of them are in a wait-and-see state about whether to make a layout. But while they are hesitating, some sellers have already seized the new blue ocean of Southeast Asian cross-border e-commerce.

In this Tokyo Olympics, Southeast Asian countries won a total of 13 medals, including 3 gold medals: Diaz of the Philippines won the gold medal in the women's 55kg weightlifting event; Wongpadanakit Panipak of Thailand won the gold medal in the women's 49kg taekwondo event; and Poli /Rahayu of Indonesia won the gold medal in the women's doubles badminton event .  

Affected by the Tokyo Olympics, online sales of sports products in Southeast Asia have soared. Among them, the sales of badminton have increased significantly. According to Lazad data, from the last two weeks of July to the beginning of August , the GMV of Yangtuo Technology, the top merchant in its badminton category, increased by 200%.

Not only are the results in Olympic month promising, but in the badminton category, Alpaca Technology can generate 20 million GMV every year in the Southeast Asian market .

In the cross-border e-commerce industry, choice is often more important than hard work.

It is reported that when Alpaca Technology entered the Southeast Asian market in 2018 based on domestic factory wholesale, it started with maternal and child toys, not badminton. However, since its own factory mainly produces high-order toys such as building blocks, it does not have an advantage in Southeast Asia, so it transformed into the outdoor category. And chose badminton, a sport with a large base .

Many people may not know that Southeast Asian countries have always been badminton powers. Badminton has even become the number one sport in many Southeast Asian countries. There are many badminton halls in the area. When local people were children, they have been playing badminton. Playing badminton is an inseparable part of their lives.

Therefore , sellers who choose this category have a strong market scale advantage. As a pioneer who dares to try , Yangtuo Technology naturally got the first taste of the soup.

Tell a good brand story, small products can also shine brightly

To become the top merchant in Lazada's badminton category, Yangtuo Technology relies not only on its natural market advantages. Focusing on brand building is also one of the secrets of its success.

"We are very grateful to Lazada for always urging us to complete our branding." When talking about the greatest help and support the platform has given them, the relevant person in charge of Alpaca Technology said.

When most sellers were still simply selling goods online, Alpaca Technology had already begun to consciously build its own brand and work hard to tell its own brand story well.

A good brand is one that can tell stories the best. Yangtuo Technology is no exception in this regard. They put a lot of effort into each product, ingeniously designing them and giving them different meanings.

"We have given our products more conceptual attributes and hope that every customer who gets our products can introduce and show off our product story when they meet new friends." said a relevant person in charge of Alpaca Technology .

For example, when making a racket, they will describe their ideas, the techniques used, and the stories that happened during the process in detail. This way, when buyers see the product, they will be particularly interested, because it is not only about choosing a product, but also about reading a story. When they get the product, they will also have something to share with others.

A badminton enthusiast once said, "Badminton is the sport I have persisted in for the longest time. The feeling of carrying a racket in and out of the court makes me feel a bit like walking in the world with a sword. In different cities, I can play with friends from all over the world and experience the playing styles and people from all corners of the world."

The pattern of a badminton racket produced by Yangtuo Technology incorporates the sword pattern of Tai'a, one of the ten famous swords in China. Just imagine how satisfied he would be with his heroic spirit when he carried such a racket into the court to compete with others, and how much more topics he would talk about.

It can be seen that as long as a good brand story is given, a small ordinary badminton racket can also shine with a different brilliance. Brand is one of the core competitiveness of sellers, which is difficult or even impossible for competitors to imitate. Therefore, building your own brand and telling your own brand story is of great significance to the seller's future cross-border business.

Sports craze is gradually rising, and the Southeast Asian market has broad prospects

As the cross-border e-commerce market in Europe and the United States becomes increasingly competitive, many sellers have turned their attention to Southeast Asia, but choosing which category to enter has become a headache for sellers.

In recent years, the sports craze has quietly emerged in Southeast Asian countries. Especially under the epidemic, the demand for sports and fitness in Southeast Asian countries has become more and more obvious . Against this background, the sports and outdoor products market in Southeast Asia is booming. According to Lazada's relevant data, during this year's 5.5 promotion, the total sales of its sports and outdoor categories increased by 2 times.

As the sports craze gradually rises, sellers will surely have great potential if they combine their own advantages and layout the Southeast Asian sports and outdoor products market.

In order to provide some reference for sellers to select products, the editor has collected and sorted out the popular sports in some Southeast Asian countries:

1. In recent years, Thailand has combined sports and tourism, and sports tourism has gradually become a trend. Popular sports tourism projects include golf competitions, Muay Thai competitions, marathon competitions, cycling competitions, sailing competitions, etc. In addition to the above popular sports trends, camping supplies and fishing gear have also always occupied a large share in the Thai market, which is a blue ocean market for cross-border sellers.

Second, Vietnam is a football powerhouse in Southeast Asia. In recent years, Vietnamese football has made significant progress. Based on this, there will be a considerable market for team jerseys, casual sportswear, sneakers, socks, sneaker bags, water cups and other products.

3. Swimming is one of the sports that Singaporeans are very keen on. It can be said that it is a national sport. At the same time, tennis and golf are also very popular in the local area. If sellers want to enter the Singaporean sports goods market, they can consider the surrounding areas of these three sports.

4. Sports in the Philippines are an important part of the country's culture. There are seven major sports in the Philippines: basketball, badminton, boxing, football, billiards, tennis and volleyball. It is worth noting that despite being a tropical country, skating has recently become a popular sport in the Philippines. Roller skates are also a relatively blue ocean market.

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Southeast Asia is undoubtedly a land of untapped potential. According to data from Google and Temasek, the size of the Internet economy in Southeast Asia is expected to reach US$300 billion by 2025. With this market size, sports and outdoor products will definitely have a place.

Lazada

Sports Category

Southeast Asian Market